Resume for Stephanie Hertl

Posted on: 2025-01-05

 Stephanie Hertl

WORK EXPERIENCE

Leadership & Strategy:

• Spearheaded data automation and ad operation initiatives to enhance marketing efficiency.
• Directed marketers in transforming data across CRMs, web analytics, and paid media platforms for accelerated reporting and analysis.
• Established and maintained standard operating procedures (SOPs) for UTM parameters and CRM reporting.

Data Utilization & Transformation:

• Expertly interpreted marketing data and web analytics to inform thoughtful execution.
• Utilized standard reporting and visualization tools (Google Analytics, Looker Studio, Excel, Google Sheets, Funnel.io) to generate actionable insights.
• Transformed data sets to answer critical business questions and create compelling visual narratives.

Performance & Optimization:

• Maximized ad performance through offline conversion enablement across diverse paid media platforms.
• Applied mathematical principles to optimize revenue-driven ads.
• Managed onboarding parameter education for paid search and social strategists.

Innovation & Productization:

• Developed and configured Google Analytics 4 SOWs, reporting, and training.
• Conducted offline conversion capability audits, including SOW development and implementation.
• Created automated, intuitive dashboards for clients and internal teams.

Data Analysis & Reporting:

• Led the transformation and utilization of marketing data to enhance reporting accuracy and efficiency.
• Standardized reporting tools and visual analyses to support informed marketing decisions.
• Developed complete sales funnels using diverse data sources to tell compelling cross-channel stories.

Team Management:

• Directed group efforts with full-funnel insights and managed reporting infrastructure.
• Mapped KPIs across paid media landscapes to backend data for accurate attribution.

Innovation & Development:

• Innovated automated dashboards and visual narratives to simplify data engagement.
• Supported research and development initiatives to improve marketing efforts.

Strategy & Execution:

• Implemented advanced data set transformations to answer business questions and drive marketing strategies.
• Customized dimensions for traffic sources, campaigns, and audiences to enhance decision-making.

 Education & Training:

• Trained team members on best practices for data enablement and reporting.
• Developed SOPs and guidelines for technical concepts and CRM data automation.

Client Engagement:

• Worked on 40+ client accounts, ensuring successful campaign execution and reporting.
• Applied marketing math principles to establish ROI and ROAS benchmarks.

Marketing Strategy:

• Managed and executed digital marketing campaigns, optimizing ad performance through data-driven insights.
• Developed comprehensive marketing reports and visual analyses to support client strategies.

Data Management:

• Automated repetitive performance activities and created custom dimensions for marketing tools.
• Implemented CRM data automation and integrated marketing and sales systems.

Reporting & Visualization:

• Utilized reporting tools (Google Analytics, Looker Studio) to create compelling stories from data.
• Managed and updated marketing reports, ensuring accuracy and troubleshooting errors.

Content Development:

• Developed and executed content strategies to enhance brand presence and engagement.
• Created compelling content for various digital platforms, aligning with brand objectives.

Brand Strategy:

• Conducted market research to inform branding initiatives and competitive positioning.
• Collaborated with cross-functional teams to ensure cohesive brand messaging.

Campaign Support:

• Assisted in the development and execution of digital marketing campaigns.
• Analyzed campaign performance and provided insights for optimization.

Content Creation:

• Created and managed content for social media and digital marketing initiatives.
• Supported the creation of marketing materials and presentations.

EDUCATION