Events Professional
Posted on: 2022-04-03
Innovative entrepreneur and events and catering professional with 5 years of experience in business development and management and 10 years experience in the events industry. Proven proficiency in creating business and managing operations and finance. I am interested in growing my skill set in a collaborative work environment.
WORK EXPERIENCE
Business Manager July 2017 – Present
Lucy Berry Bakeshop, Washington, DC
Created the concept for local bakeshop providing custom baked products for the events and catering industries. Grew clientele 200% in 12 months through strategy of personalized customer service, social media outreach, and exceptional product placement. Consistently increased revenue by minimum 50% year over year for 4 years.
- Conducted a business plan and strategy; developed a business model and actively pursued all aspects of business development. Manage all project timelines.
- Maintain organization's budget and monitor cost-effectiveness of operations.
- Implemented marketing and social media strategy that raised clientele by 200% within one year.
- Measure and analyze metrics to create future strategy and continue to increase growth.
- Worked to create strategic partnerships with catering and events companies to grow business and increase revenue by at least 50% each year.
- Created business website with point-of-sale system to facilitate ease of contact and reach of business information for current and future clientele.
- Communicated with clients to identify and formulate their requirements. Conceptualized custom designs for products for various high end events in the DC area.
- Coordinated production and delivery of all orders with the highest standard of excellence.
Meetings and Events Manager July 2015 - May 2017
American Feed Industry Association, Arlington, VA
- Managed all meeting registration-relate functions: set-up, support, and management of registration technology system for 40+ events annually with budgets from $30,000 - $500,000.
- Executed fundraising strategy for events with over $80,000 in sponsorship funds. Established and managed budget, selected vendors, and oversaw collateral production.
- Utilize CRM to effectively manage event attendee databases and marketing.
- Delivered post-event financial analysis and work with controller to ensure accurate reconciliation of event expenses and net profit post-event.
- Maintained calendar of events for effective long-term planning and management.
Meetings and Events Manager August 2012 - July 2015
Society of Wine Educators, Washington, DC
- Executed all elements of annual conference. Grew attendance and revenue by 35% in first two years.
- Defined fundraising strategy, established and managed budget, selected vendors and worked to grow sponsorship opportunities. Increased sponsorship by 10%.
- Executed, reviewed, and negotiated all proposals and contracts for event site selection. Served as key decision maker in all event site selection.
- Planned and organized 6 one-day conferences annually for members across the United States.
Sales Associate August 2010 - September 2012
The Container Store, Washington, DC and Houston, TX
- Greeted customers in a welcoming manner and assisted with questions. Served customers by helping them select products. Encouraged sales through engagement of customers, suggestive selling, and sharing product knowledge.
- Appointed as location mentor to train new hires in sales, service, and operations.
Adjunct Professor, English Department August 2010 - August 2011
Lone Star College, Houston, TX and Tomball, TX
- Taught 3 courses in Writing and Composition per semester representing 60-90 students.
- Developed course curriculum – including content, lectures, presentations, projects, and examinations.
EDUCATION & CERTIFICATIONS
MA English Literature / Georgetown University, Washington, DC May 2010
BA English Literature / University of St. Thomas, Houston, TX May 2007
SKILLS
Food Safety Manager Certification, Cvent, Salesforce, Adobe Acrobat Pro and Lightroom, Market Research, Brand Management
Strategic Planning & Execution, Team Leadership, New Product Development, Marketing Strategy, Improving Efficiency, Budgeting