Business Development

STELLA LEAL

BUSINESS DEVELOPMENT AND CUSTOMER SUCCESS

Summary

Business development professional with marketing expertise and 9 years of experience in fast-moving consumer goods global companies and tech startups. I am looking forward to utilizing and expanding my client-centric communication and negotiation skills to build customer relationships and partnerships in the B2C market.

Professional Experience

CarVi, Inc. San Francisco, USA

Business Development Manager Sep 2017 - current

Auto-tech startup in Series A stage with Samsung Ventures as lead investor - Partnership development:

o Outperformed 60 new leads in the US and South America generating potential opportunity of $50 million in contracts.

o Developed go-to-market strategy plan with goals, deadlines, and KPIs.
o Designed and tailored presentation decks according to the type of the customer.
o Created the pricing table and sales projection for internal and external stakeholders. o Built strong relationships through social media and conferences.
o Presented the solution in various meetings to potential partners.
o Shorter price negotiation and POC process from 8 weeks to 4 weeks.

• -  Public speaking in several events for +80 people.

• -  Cross-functional planning and coordination of employee engagement activities.

  Marketing and Events Manager

Sep 2017 – current

• -  Founded a monthly Autonomous Cars event, which boosted targeted brand awareness and created a community with members from major industry players such as Google, Ford and Sequoia Capital.

• -  Partnered with speakers from renowned companies for the events.

• -  Managed 2 international teams for Marketing Research with Asana.

• -  Built cross-channel marketing strategy.

• -  Selected and managed the tools for promotions such as Eventbrite, MailChimp, Meetup, and social media channels.

• -  Regulated events’ budget.

• -  Created, edited, published and managed community content on LinkedIn and blog.

• -  Formulated programmatic paid marketing campaigns on Google Ads.

• -  Enabled monthly newsletter on MailChimp with the design team, performing 35% open rate.

• -  Analyzed performance on social media and website performance on Google Analytics.

  Marketing and Research Intern May 2017 – Aug 2017

• -  Composed market research: branding, competitive analysis, and identified opportunities in new markets.

• -  Performed social media and built paid campaigns increasing brand awareness.

• -  Managed email marketing campaign to reconnect with qualified leads generating 13% conversion rate.

  Colgate-Palmolive Sa?o Paulo, Brazil

  Category Management Coordinator Oct 2014 – Jun 2015

  Fortune 500 company – Top 10 Fast-Moving Consumer Goods in the USA

• -  Created analytical dashboards within market trends, customers, and total category data.

• -  Built and retained partnerships with Account Executives and customers in the progress of strategic plans for

  category management within the Trade Marketing team.

• -  Led meetings with customers to introduce the new category management plan.

• -  Identified the root of the problems and implemented innovative solutions to obtain better outcomes.

• -  Coordinated and advised to create effective retail space management within assortment definition, planogram,

  price, promotion and exhibition of products of hyper and supermarkets in oral and personal care categories.

• -  Aligned and verified the category management best practices within all areas involved: Consumer and Trade

  Marketing, Sales and other departments.

• -  Educated and evaluated the Merchandising team on the exhibition of products at the point of sale (POS).

- Executed the 1st Brazilian soaps category management project, leading to 20% revenue growth in 6 months.

Customer Development – Sales Coordinator Jul 2013 – Sep 2014

• -  Advised Account Executives of the 37 largest nationwide retail chains.

• -  Designed an automated Excel report to analyze weekly sales KPIs in all regional markets.

• -  Collaborated with Sales Managers to build sales forecasting.

• -  Enabled and monitored external and internal campaigns with Brand Marketing, Catman, and Trade Marketing teams.

• -  Contacted agencies for printed ad design based on the guide and strategies of the channel.

• -  Designed charts of market share analysis using Nielsen system to be distributed to all levels in the company.

• -  Analyzed and verified Colgate products prices and comparing to internal strategy with competitors.

• -  Tracked and monitored the distribution of the new product launch in each territory.

• -  Consolidated merchandising circular and informed the Merchandising team about the extra points negotiated in the

  supermarket chains.

  Rockwell Automation Sa?o Paulo, Brazil

  Sales Operations Coordinator Nov 2011 – May 2013

  Fortune 500 company – Industrial Automation and Information Technology

• -  Provided customer relationship assistance to global accounts and navigated end-to-end internal orders.

• -  Reviewed customer compliance guides to verify that all requirements and deadlines were accurately captured on

  the customer’s record in the ERP system.

• -  Coordinated with Sales, Legal, Logistics and other teams to ensure answer questions and resolve issues related

to contracts requirements are met, and requests are efficiently moving through internal processes. - Created and maintained sales Excel KPI reports on a weekly and monthly basis.

Education

University of California, Berkeley

Graduate Certificate - Management and Business Track, Global Business and Marketing

Universidade Presbiteriana Mackenzie

Bachelor of Business Administration

Skills and Interests

SQL
CRM Software (Salesforce)
Bilingual (English & Portuguese)
Learn about new cultures and places
Woman's groups member: Latinas in tech and Expat woman