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Business Development Resume


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Business development professional with marketing expertise and years of experience in fast-moving consumer goods global companies and tech startups. I am looking forward to utilizing and expanding my client-centric communication and negotiation skills to build customer relationships and partnerships in the BC market.

Professional Experience

CarVi, Inc. San Francisco, USA

Business Development Manager Sep - current

Auto-tech startup in Series A stage with Samsung Ventures as lead investor - Partnership development:

o Outperformed new leads in the US and South America generating potential opportunity of $ million in contracts.

o Developed go-to-market strategy plan with goals, deadlines, and KPIs.
o Designed and tailored presentation decks according to the type of the customer.
o Created the pricing table and sales projection for internal and external stakeholders. o Built strong relationships through social media and conferences.
o Presented the solution in various meetings to potential partners.
o Shorter price negotiation and POC process from weeks to weeks.

  • -  Public speaking in several events for + people.

  • -  Cross-functional planning and coordination of employee engagement activities.

    Marketing and Events Manager

Sep – current

  • -  Founded a monthly Autonomous Cars event, which boosted targeted brand awareness and created a community with members from major industry players such as Google, Ford and Sequoia Capital.

  • -  Partnered with speakers from renowned companies for the events.

  • -  Managed international teams for Marketing Research with Asana.

  • -  Built cross-channel marketing strategy.

  • -  Selected and managed the tools for promotions such as Eventbrite, MailChimp, Meetup, and social media channels.

  • -  Regulated events’ budget.

  • -  Created, edited, published and managed community content on LinkedIn and blog.

  • -  Formulated programmatic paid marketing campaigns on Google Ads.

  • -  Enabled monthly newsletter on MailChimp with the design team, performing % open rate.

  • -  Analyzed performance on social media and website performance on Google Analytics.

    Marketing and Research Intern May – Aug

  • -  Composed market research: branding, competitive analysis, and identified opportunities in new markets.

  • -  Performed social media and built paid campaigns increasing brand awareness.

  • -  Managed email marketing campaign to reconnect with qualified leads generating % conversion rate.

    Colgate-Palmolive Sa?o Paulo, Brazil

    Category Management Coordinator Oct – Jun

    Fortune company – Top Fast-Moving Consumer Goods in the USA

  • -  Created analytical dashboards within market trends, customers, and total category data.

  • -  Built and retained partnerships with Account Executives and customers in the progress of strategic plans for

    category management within the Trade Marketing team.

  • -  Led meetings with customers to introduce the new category management plan.

  • -  Identified the root of the problems and implemented innovative solutions to obtain better outcomes.

  • -  Coordinated and advised to create effective retail space management within assortment definition, planogram,

    price, promotion and exhibition of products of hyper and supermarkets in oral and personal care categories.

  • -  Aligned and verified the category management best practices within all areas involved: Consumer and Trade

    Marketing, Sales and other departments.

  • -  Educated and evaluated the Merchandising team on the exhibition of products at the point of sale (POS).

- Executed the st Brazilian soaps category management project, leading to % revenue growth in months.

Customer Development – Sales Coordinator Jul – Sep

  • -  Advised Account Executives of the largest nationwide retail chains.

  • -  Designed an automated Excel report to analyze weekly sales KPIs in all regional markets.

  • -  Collaborated with Sales Managers to build sales forecasting.

  • -  Enabled and monitored external and internal campaigns with Brand Marketing, Catman, and Trade Marketing teams.

  • -  Contacted agencies for printed ad design based on the guide and strategies of the channel.

  • -  Designed charts of market share analysis using Nielsen system to be distributed to all levels in the company.

  • -  Analyzed and verified Colgate products prices and comparing to internal strategy with competitors.

  • -  Tracked and monitored the distribution of the new product launch in each territory.

  • -  Consolidated merchandising circular and informed the Merchandising team about the extra points negotiated in the

    supermarket chains.

    Rockwell Automation Sa?o Paulo, Brazil

    Sales Operations Coordinator Nov – May

    Fortune company – Industrial Automation and Information Technology

  • -  Provided customer relationship assistance to global accounts and navigated end-to-end internal orders.

  • -  Reviewed customer compliance guides to verify that all requirements and deadlines were accurately captured on

    the customer’s record in the ERP system.

  • -  Coordinated with Sales, Legal, Logistics and other teams to ensure answer questions and resolve issues related

to contracts requirements are met, and requests are efficiently moving through internal processes. - Created and maintained sales Excel KPI reports on a weekly and monthly basis.


University of California, Berkeley

Graduate Certificate - Management and Business Track, Global Business and Marketing

Universidade Presbiteriana Mackenzie

Bachelor of Business Administration

Skills and Interests

CRM Software (Salesforce)
Bilingual (English & Portuguese)
Learn about new cultures and places
Woman's groups member: Latinas in tech and Expat woman