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Digital Marketing Strategist

Posted on: 2018-06-16

Skills

Content Marketing, Search Engine Optimization (SEO), A/B Testing, Project Management, B2C/B2B Sales

Tools: Google Analytics/Console, UserTesting, MailChimp, Drip, SEMRush, FB Pixel/Audience Insights

Design: Adobe Photoshop, Sketch, InVision, Canva, HTML/CSS, Wordpress CMS, WooCommerce CRM/Docs: Salesforce, HubSpot CRM, Docs, Sheets, Word, Excel (Pivot Tables, Vlookups), 120+ WPM

Experience

Digital Marketing Strategist / LUX Media (Client: Selling With Honor) / JULY 2016 — Present

  • Rebranded sales training company to support expansion into online channels to tap into new

    customer segments. Identified emerging trends, created buyer personas using research and surveys.

  • Created email marketing automation workflows that deliver targeted campaigns based on customer segmentation. Built funnels that capture new subscribers through calls-to-action and lead magnets.

  • Optimized inbound marketing campaigns by creating media rich content for webinars, blog posts, and social platforms including Facebook, Twitter, Instagram, YouTube, Reddit, and LinkedIn.

  • Built custom website, e-commerce store, and landing pages that are responsive and optimized for mobile browsers and search engines, and Facebook chatbot to capture leads, increase engagement.

  • Facilitated weekly group training workshops for corporate clients and small business owners.

  • Researched and copyedited 72-page eBook and workbook materials for online sales training video course teaching consultative sales techniques and negotiation skills.

Design Engineer / Sunrun / OCT 2015 — JUNE 2016

  • Consistently exceeded monthly quota by 150%. Developed systems to reduce cycle time by 50% for

    designers. Achieved highest output of 112+ designers nationally within 4 months as junior designer.

  • Led weekly conference calls with planning, construction, engineering, and sales, to review and maintain KPI’s, especially cycle time and customer loyalty measured by Net Promoter Score (NPS).

UI/UX Consultant / Logistics Startup / NOV 2013 — SEPT 2015

  • Conducted market research, designed user interface, and created prototype of iOS application based on shared economy model. Managed online presence, community outreach, and investor relations.

  • Pitched venture capital firms and private investors in Silicon Valley at conferences such as the Global Capital Summit with business plan to secure $250K in startup capital.

Solar Sales Consultant / SunPower / JUNE 2010 — SEPT 2015

  • Evaluated client needs, presented solutions using consultative approach, 27% average closing ratio. Developed creative prospecting strategies to effectively target residential and commercial prospects. Generated leads via cold calling and direct face-to-face interaction with 12,800+ prospective clients.
  • Sold $1.2MM+ in residential solar installations through in-home consultations across 3 sales territories.

Brand Representative / Top Shelf Premium Beverages / JULY 2012 — SEPT 2013

  • Drove product sales and doubled customer conversions from 8% to 16% via product demonstrations.

Education

Bachelor of Science, Electrical Engineering / University of California, Santa Cruz / 2015

Minor, Technology and Information Management. 3.35 GPA. Honors in Major.

  • Coursework in business strategy, entrepreneurship, psychology, applied statistics, computer science.