Marketing Executive

Posted on: 2013-10-10

SPECIAL& INTERNATIONAL MARKETING EVENT MANAGEMENT, PUBLIC RELATIONS/WITH HEAVY EMPHASIS IN WRITING & COPY EDITING/WINE LOCATION SPECIALIST /RECRUITER

Expert of social media tools and technologies. With a record of accomplishment of creating and implementing successful social media programs. Keep up-to-date with constantly evolving technologies in online social networking, the blogosphere, search tools and Web 2.0, and work closely with clients to create innovative, effective campaigns

A motivator twenty (20) years of event management experience proficiency in organizational skills, communication, detail-oriented team and leadership management Wine Consultant and Wine Location Specialist for (3) two years.

Personable business professional with multiple degrees and a successful 12-year record of accomplishment of profitable small business ownership. Talent for quickly mastering technology – recently completed Microsoft Office Suite certificate course. Diplomatic and tactful with professionals, and non-professionals at all levels. Accustomed to handling sensitive, confidential records and confidential clients.

Flexible and versatile able to maintain a sense of humor under pressure. Poised and competent with demonstrated ability that easily transcend cultural differences. Thrive in deadline-driven environments. Excellent team-building skills.

Skills Summary _________________________________________________________________________________________________________

1998-Present National Association of Female Executives [NAFE]                                                        

1998-Present Hadassah Speaks President                                                                                    

2012                 United States Diplomat (pending)                                                                    

1988                 Rutgers University, Newark, NJ Bachelor of Communications Communications/Political Science

2005-2007     PIM Investments, Atlanta, GA     Certificate Mortgage Consultant

2009                 Wine Location Specialist             Certificate

BIZNESSSAVVYCHIC, (FORMERLY LLB CREATIVE TALENT GROUP) Atlanta, GA   

President   September 2005 to – Present

• Provide a service for clients that specializes in local, national and international events
• Provide clients with expertise information to employ candidates
• Develop accounts towards event promotions for general multi-cultural and international markets
• Workforce solution provider for freelance, contractual and permanent basis
• Event Management Planner and Public Relations Executive for clients in the United States, Europe, Africa, Asia and East Asia
• Develop and implement assessment of talent abilities for clients
• Perform match-up of vendors, per client per client basis
• Arranged organized and oversaw shooting of small productions, such as advertising and marketing promos.
• Manage all phases of production, including auditions, talent selection crew supervision, shoot coordination and post-production.
• Negotiate contract riders for clients coordinated special projects involving production of highlights.
• Contract vendors and freelance professionals for camera crews, make up, wardrobe and craft services.
• Manage project and event budges responsible for annual company, parties.
• Direct and prep trade show booth preparations, hired support personnel and temporary staff for Sales and Marketing
• Arrange booth models plan and manage off-site team building events in France, and the United States
• Negotiate arrangements with exclusive hotels and resorts responsible for annual company events

• Direct trade show booth preparation, hired support personnel and temporary staff for Sales and Marketing as necessary. 
• Arrange booths for models and entertainment.
• Assisted in production of new channel, for local television.
• Develop and manage online marketing campaigns and effectively driving brand awareness, engagement and traffic to social media pages.
• Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs.
• Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
• Place stories in media outlets and other key news outlets. Ensure placement in social content Web sites such as Digg, Stumble Upon, etc.
• Build a strong base of repeat business and serve as a consultant.
• Collaborate with some of the most well known companies in the world to design and execute social media strategies that meet client objectives.

LLB CREATIVE TALENT GROUP, Atlanta, GA  

President/Freelance May 2001 to May 2005

• Represent top multi-cultural national and international plus provide agent representation for  creative talent
• Market services to active and non-active clients billable rates and fees
• Participate source talent, communication and interview for clients
• Negotiate clients on talent to secure excellent compensation package
• Solutions provider leverage business solutions to clients with employment issues
• Perform services measures for talent and clients effectiveness on areas of improvement
• Accomplishments [McDonalds, “Showtime at the Apollo/Kids, McDonalds Gospel Fest special events, American Israel Public Affairs Committee Cinco DelMayo, Chinese New Year contractual events]

RANDSTAD CREATIVE TALENT (FORMERLY E-STAFF), Atlanta, GA  

Search/Freelance Agent Aug 1998 – May 2001

• Represented the top talent national and international and provided agent representation for talent
• Marketed services to active and inactive clients established fees and billable rates
• Participated sourced talent, communication and interviews for clients
• Negotiated clients on talent to secure an excellent compensation package
• Solutions provider leveraged business solution to clients with employment issues
• Performed services measures for talent and client effectiveness on areas of improvement
• Accomplishments [exceeded 200,000 sales per quarter (estimated yearly goal 60,000)Activated all inactive clients within one year]

LAVON LAYTON-BAKER – Page Two

VANGUARD COMMUNICATIONS, New York, NY  

Account Executive   May 1997 to July 1998

• Managed programs; time management and handle communications with account team
• Developed and implemented events, sampling, retail promotions and managed vendor and vendor contracts
• Liaison between clients, subcontractors and event management team
• Logistics planner for media plus special events
• Researched and evaluated promotional events throughout the nation
• Prepared event cap reports for clients and team
• Generated print, television, digital media; traveled to meetings, promotional national and regional events
• Organized and managed trade shows, sports events, and inter-company events nationwide.
• Managed projects and budget events of up to $500,000.
• Prepared and coordinated travel arrangements for executive’s celebrity guests, as well as accommodations, catering, entertainment and conference space.
• Planned and managed off-site team building events in Miami, Dallas, Atlanta, Los Angeles and other areas.
• Accomplishments [PR for clients Tropicana/Dole, PBS Broadcasting Gillette & AT&T]

MENDOLA ARTISTS INCORPORATED, New York, NY

Artist Representative Jan 1994 to May 1997

• Coordinator for advertising agencies, design firms, public relations firms and publishing companies
• Negotiated contracts for clients with appropriate illustrators for projects
• Created and implemented marketing themes for illustrators
• Liaison for illustrators for communications for projects with art directors
• Identified targeted resources publications, median and websites for illustrators for advertisements.
• Accomplishments [Implemented marketing tools that Mendola Artists continues to utilize]

ECTC, New York, NY 

Vice President Assistant Sept 1991 to  Jan 1994

• Answered inquiries from clients staff professors and vendors
• Coordinated travel schedule for Vice President
• Created and coordinated special events, fund-raisers for clients and company
• Assisted students with computers and software applications
• Generated administration, database systems and operated central office systems
• Traveled to trade shows and seminars