Marketing Consultant

Posted on: 2012-12-09

Mary Ellen Murphy

461 Riverdale Avenue, 6E                                                                                                                           Cell: (phone hidden)

Yonkers, NY 10705                                                                                                                                                                           

(email hidden)                                                                                                                                                           

LinkedIn Profile: http://www.linkedin.com/in/maryellenmurphy

Executive Summary

Sales and Marketing Professional with over twenty years experience in telemarketing, direct mail, fundraising and online revenue generation. Particular expertise in scripting, training, data management, operations, P&L and the management of  internal and external service providers. These service providers include telemarketing, direct mail, list and database vendors.

Professional Experience

 

Principal                                                                                                                                                           2008 – Present

MEM Marketing Consulting                                                                                                                        Yonkers, NY

Clients include Merrill Lynch and Burnett Studios, Inc.  Most recent assignments included the creation of a new marketing and client communications program for Merrill Lynch and the implementation of a marketing and

billing program for Burnett Studios, Inc.  Key programs set-up and currently managed include:

• Monthly mailings to prospects and clients   
• Web page design and content                        
•  E-Mail content and distribution
• Accounts Payable and Receivable
• Telephone Communications

 

Director, Telegiving                                                                                                                                  2006 to 2008     

UJA – Federation of New York                                                                                                                    New York, NY

Directed internal call center operation including: human resources, training, operations, budgeting and revenue generation. Created partnerships with internal Direct Marketing and Online Fundraising teams to develop and integrate messaging, scheduling and success of all media channels.

               

• Reorganized and managed entire call center operation including staffing, training, performance, systems, and data management.
• Upgraded predictive dialing system for maximum efficiency and productivity including data and credit

card capture.

• Managed all list selections from internal CRM database and external sources to generate maximum revenue.
• Managed Division Operating Budget including performance-based staff salary and bonus structure.
• Scripted all Annual and Special Campaign communications.
• Implemented new training, quality assurance and reporting programs.

 

Assistant Vice President, Direct Response                                                                                                  2004 to 2005

American Lung Association                                                                                                                       New York, NY

Directed all areas of the organizations Direct Response Fundraising program including Telemarketing,

Direct Mail and Online revenues.  Directed all external vendors including telemarketing, remittance and

data processing, direct mail production vendors and direct marketing consultants.

 

• Increased number of Telemarketing programs per year to generate an additional $10million in revenue.
• Converted donor database from three locations to one unified relational database saving the organization

               thousands of dollars.

• Added credit card, ACH and PayPal payment option to direct mail, telemarketing and online fundraising efforts, which increased the average contribution amount and reduced costs on gift processing.
• Automated returns processing so documents could be scanned and uploaded directly into donor database.
• Initiated new revenue generating campaigns through all media channels.

Director, Teleservices                                                                                                                                      2002 to 2004

Columbia House Company                                                                                             New York, NY/Terre Haute, IN

Directed all aspects of Outbound/Inbound Sales/Retention and Customer Service portions of customer business.  These businesses included Outbound Sales/Retention to existing customer database of DVD/CD purchasers as well

as inbound customer acquisition from broadcast and print media.

 

• Managed all internal and outsourced teleservice vendors both in the United States and offshore. This included reducing the amount of vendors for cost savings and better management.

• Overall responsibility for hiring, training, quality and auditing of internal and external locations.
• Initiated cross-sell/up-sell programs to other merchandise to increase revenue through acquisition and customer service.
• Managed implementation of new telemarketing program to Spanish language music segment of the business.

 

Director, Telemedia Operations                                                                                                                   1998 to 2001        

Cendant Corporation                                                                                                                                       Norwalk, CT

Directing a staff of twelve, ran all aspects of Outbound, Inbound and IVR areas of telemarketing business as they pertained to customer acquisition and retention for multiple membership programs.  Directed all areas of Vendor/Program management including: Recruiting, training, monitoring and auditing of all teleservice and outsourced service providers.  Negotiated service contracts.  Directed Telecommunications setup and program maintenance for all programs.  Implemented training, motivational and incentive programs.  Analyzed all vendor and program performance. 

 

Manager, Fundraising Operations                                                                                                                1987 to 1997

Consumers Union of U.S., Inc.                                                                                                                           Yonkers, NY

Non-Profit publisher of Consumer Reports

Recruited, trained, motivated and led outside telemarketing, fulfillment and database service providers.  Managed remittance-processing company, which annually processed $10 million in contributions.  Managed fundraising donor database and all fulfillment and donor acknowledgement programs, including budgeting, materials and inventory. Created all telemarketing and direct mail fundraising appeals and scripting. Determined all list selections and conducted front-end and back-end program analyses.  Member of Strategic Planning Council and Diversity Advisory Committee.

 

 

 

Education

B.A., English & Communication Arts                                                                                                                  Bronx, NY

College of Mt. St. Vincent/Manhattan College                                                                                      

 

Computer Skills

Programs/Operating Systems

Microsoft Office, including Word, Excel, PowerPoint and Outlook

Windows and Macintosh Operating Systems, eTelescript Predictive Dialing system, SAGE FR100 Fundraising system, Salesforce CRM system

Affiliations

• American Teleservices Association
• Direct Marketing Association Teleservices Council
• Direct Marketing Fundraisers Association