New Media Marketing Intern
Posted on: 2011-06-20
LAURA B. PALEN
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EDUCATION:
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Drake University, Des Moines, IA
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Bachelor of Science in Business Administration
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Double Major: Marketing & Management
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Graduated: May 2011
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MARKETING EXPERIENCE:
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New Media & Marketing Intern
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Meredith Corporation (October 2010 – Present)
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- Produce, test, & maintain online marketing promotions using Dreamweaver & Interwoven Content Center
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- Implement, review, & analyze marketing promotions to ensure maximum performance & increased website activity
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- Analyze the performance of marketing promotions for registration applications & sweepstakes using Omniture data
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- Assist management with new intern training & assure intern is well acclimated to department
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Sports Marketing Intern
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Des Moines Area Sports Commission (May – August 2010)
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- Researched & prospected national governing organizations & sporting groups to bring new events to Des Moines
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- Extensive event preparation for USA Track & Field Outdoor Championships & See Des Moines Celebrity Golf Classic
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- Helped coordinate & facilitate hospitality aspects of sporting events including participant & volunteer paperwork, housing, & transportation
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- Composed detailed event “Executive Summary” booklets for event sponsors
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Marketing Intern & Street Team Member
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Greater Des Moines Convention and Visitors Bureau (January – May 2010)
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- Created & developed weekly radio scripts & e-newsletters
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- Actively promoted & gained company fans through social media
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- Increased website traffic through updates to SeeDesMoines.com
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- Developed creative promotional ideas for upcoming events
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- Attended Des Moines business events to gain industry knowledge & maintain relationships
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- Assisted event staff with visitor questions & conducted surveys
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- Actively promoted the Des Moines area & business partners at events while encouraging attendance at upcoming events
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OTHER WORK EXPERIENCE:
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Undergraduate Assistant
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College of Business & Public Administration, Drake University (September 2009 – May 2011)
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- Critique content, creativity & professional layout of written assignments
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Proficient in Microsoft (Excel, Word, PowerPoint & Outlook), Dreamweaver, Omniture & Interwoven Content Center; Knowledge of Microsoft Project & Visio, Photoshop & InDesign
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PROFESSIONAL DEVELOPMENT, ACTIVITIES & HONORS:
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Assistant Philanthropy Chair, Finance Committee, Public Relations Committee
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Kappa Kappa Gamma, International Sorority (September 2007 – May 2011)
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- Assisted in scheduling, planning & maintaining relationships with donors for philanthropy events
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- Helped raise over $6,000 towards Rose McGill Foundation during Kappa Kasino
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- Enforced timely payments & created payment plan options
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- Monthly Community Service: Boys & Girls Club, Reading is Fundamental
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Public Relations Chair & Senior Guide Chair
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Delta Sigma Pi, Professional Business Fraternity (January 2008 – May 2010)
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- Attended DSP Leadership & Excellence conference & workshops (October 2009)
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President, Vice President
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Drake Club Volleyball (September 2007 – May 2011)
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Drake University Presidential Academic Scholarship Recipient
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