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District Manager

Posted on: 2011-05-15

7-Eleven, Inc.                                                                           

District Manager (Field Consultant)                                           Brea, CA                                   May 2009 – Present

  • Supervised operations of 11 store locations in Los Angeles
  • Taught franchisees corporate and merchandising strategies through their embracing new product introductions, informing of private label value contribution and protecting the 7-Eleven brand with through value and growth
  • Mitigated losses, managed expenses, and successfully developed/executed annual budgets and business plans
  • Ensured adherence to key business processes through on-site visits, data analysis, and store/staff evaluations
  • Recognized, encouraged and coached outstanding customer service resulting in substantial growth in average sales
  • Significantly revamped store operations at a North Hollywood store and improved net profitability 18% by increased customer service and profit margin improvement in key categories.
  • Consistently tailored operational procedures across store locations matching individual location configuration with product orientation to increase overall profitability

 

Target Corporation                                                                              

Store Team Lead                                                                  Mission Viejo, CA                         Feb. 2007 – Jan. 2009

  • General Manager for an annual $40M large diversified retail operation … Led 200 employees, 9 Exec Team Leaders, 18 Team Leads  & 3 Pharmacists
  • Intensely evaluated and analyzed financial reports and payroll enhancing bottom line performance through “attention to detail” cost control resulting in improved results
  • Drove significantly better store sales than expected as result of cannibalization from a new Mega Target store opening less than two miles away.
  • Coupled strong financial results with rewarding guest services through employee “customer service understanding” with a positive environment demonstrated by every sales associate and team member.
  • Lead superbly motivated team developed and formed through emphasis on recruiting, selecting, retaining, coaching, and developing talented team members consistently striving for professionalism in their jobs.
  • Drove Total Store Operational Score to 97.5 in 2008 gaining corporate recognition
  • Minimized Overtime percent to .36 impacting bottom line results with store ranking of 45 out of 1550 Target stores
  • Posted Top 5 in Regional Group of 52 stores for Safety Index at 100%.

 

Senior Executive Team Leader – Merchandising                       Irvine, CA                                      July 2006 – Feb. 2007
  • Orchestrated day-to-day operations of the sales floor providing motivational leadership and guidance for inexperienced Merchants in a $65M store.
  • Oversaw 300+ hourly team members, 3 Executive Team Leaders and 10 Team Leaders producing a great customer experience while improving sales and bottom line performance in a mature market.
  • Coached and mentored the floor replenishment team to deliver excellent in-stock position thereby improving the store appearance, enhancing sales and improving the customers shopping experience.
  • Continually monitored performance results sharing them with team members to improve financial performance through associate buy-in of team developed and implemented action plans.
  • Decisive, but balanced decision maker who controls payroll and consistently achieves goal driven expense control.
  • Strong Leader who is able to balance multitude of performance goals and personnel demands while creating a positive environment for employees and customers indicated by surveys showing the fun of the shopping experience and the rewards of Target employment.
 

Costco Wholesale        

Senior Merchandise Manager                                                  San Marcos, CA                            Feb. 2005 – July 2006

  • Head Merchant managing $11M + in inventory and driving $2.5 M in sales weekly
  • Enhanced and increased sales with creative merchandising techniques of placement, adjacencies and seasonal highlights to reflect the “treasure hunt” concept for Costco’s limited SKU concept of 3500 SKUs.
  • Managed and mentored the merchandising staff to consistently strong performance working closely with central and regional buyers to obtain merchandise desired by the San Marcos high income customer base.

 

Senior Front-End Manager                                                      Fountain Valley, CA                      Jan. 2004 – Feb. 2005

  • Lead 340 plus employees on the Front-End, ensuring accurate cash register management and efficient labor utilization while instituting positive cashier attitudes to enhance the member experience and increase premium Executive Memberships
  • Developed cashier motivation for increased member service through program explanation and understanding of relationship to increased sales.
  • Implemented a strong Front-End Membership Renewal Program capturing significant increased membership income through membership upgrades.
  • Maintained a consistent 45 members per hour throughput, well above company average, by educating and motivating employees to focus on results.
  • Audits reflected the locked down integrity of the 32 cash register process with only nominal shortage issues.

 

Marketing Manager                                                                Fountain Valley, CA                    March 2003 – Jan. 2004

  • Created and set in place the marketing program foundation thereby bringing the marketing program from last place to first place in the Los Angeles Region, the largest city region in Costco.  The Fountain Valley marketing program on the Front-End went from the worst Front-End in losing membership income to the best, consistently capturing $55,000 every month for the bottom line, through employee awareness and creative employee motivation programs.
  • Increased the Business base 58% and the Gold Star base 38% in 2003
  • Established an Executive program increasing the membership base from 9% to 11.53% in 6 months, bringing the program from the bottom to the top in the Los Angeles Region

 

Marketing Manager                                                                Tustin, CA                                  May 2002 – March 2003

  • Strengthened the marketing program and demonstrated a strong presence during the 2003 Fall Frenzy Blitz.  FY ’02 had produced only 56 new members while FY ’03, under my leadership, recruited 223 new members, for an increase of 398%.  The Tustin Marketing program finished 4th in Los Angeles for total on-site income dollars during the six-week program.
  • Motivated and managed a strong Executive program increasing the executive base from 8.53% to 13.63%.

 

Marketing Representative                                                       Chino Hills and Alhambra, CA      July 2001 – May 2002

  • Implemented marketing plans to increase both Gold Star and Business sign-ups Chino Hills finishing number one in the Los Angeles District 2 Region for the March Madness campaign.  Alhambra finished significantly above last year’s results, beating the Azusa warehouse for the March Madness pairing competition for the first time.
  • Coordinated meetings with local businesses to explain the benefit of utilizing the services that Costco offers its business members so as to become more economically efficient.  Utilized language skills to increase memberships of minority businesses.

 

Languages

 

English, Vietnamese and Mandarin Chinese

 

EDUCATION

Executive Master of Business Administration (MBA) – Claremont Graduate University - Claremont, CA

Peter F. Drucker and Masatoshi Ito School of Management

-Strategy / Leadership / General Management

Bachelor of Arts in Politics and International Relations – Scripps College - Claremont, CA