Sales Representative
Posted on: 2011-03-30
LISA BLACK
Wildomar, CA. 92595
Top performing sales professional with combined experience in account management, sales and marketing, and special event coordination.
Key Strengths:
● Builds and maintains excellent relationships, creating customer loyalty and trust. Manages all stages of the sales cycle from identifying and targeting leads to closing the sale.
● Expert in using telephone techniques to qualify prospects.
● Provides value-added service by using marketing strategies to resolve customer problems.
● Self-starter with proven ability to establish a plan and carry it through to reach objectives.
Career Highlights
Marketing /Sales
2008 –2009 Director of Special Events, Viva Chocolato, Austin, TX.
Qualified leads and prospects gained from extensive cold calling. Developed new business opportunities and gave in-store sales presentations. Represented and marketed company at trade shows and various upscale venues.
Media Sales/Publishing
2006 -2007 Account Consultant, Job Finder Publications, Austin, TX.
Career resource publication that markets to Austin and San Antonio, Texas, Las Vegas, Nevada, Charlotte, Raleigh and Greensboro, North Carolina, Orlando and Tampa Florida. Sold multiple city contracts to individual clients both locally and nationally. Extensive cold calling and Act Software Management use. Established in-person sales presentations to Human Resource Managers and owners of private and public companies.
Entertainment Sales
2004 - 2006 Senior Event Coordinator, Wayne Foster Music & Entertainment, Carlsbad, CA.
Music and Entertainment Production Company. Marketed and sold to high levels of Fortune 500 Companies, Foundations, Charities, Associations, Five Star Hotel Venues, business community and private celebrations. Qualified leads and prospects gained from
cold calls. Cultivated and maintained long term relationships with clients. Developed new business sales in the Arizona market. Identified clients\\\' needs and used in-depth knowledge to prepare customized proposals.
Lisa Black - Resume
Page 2.
Radio Sales
2002 – 2003 Account Manager, KXAM Talk Radio 1310 AM, Scottsdale, Arizona
Sold air time on independent radio station to Phoenix metropolitan area to professional and business owners, spotlighting their expertise and providing a venue to advertise their products and services.
Nutrition Sales/Marketing
1998 - 2002 Owner/Manager, Jubilee Nutrition, Albany, NY.
Managed all operations of retail health food store, including marketing, advertising, public relations, purchasing and customer service.
Nutrition Sales
1994 – 1998 Regional Sales Representative, Michael’s Naturopathic Programs, San Antonio, TX.
Naturopathic vitamin and herb supplement line. Customers included retail nutritional stores and major chains. Represented company in California (1994-1998) then transferred to New York (1998) to re-establish brand recognition in that market. Trained retail sales staff in product knowledge and product line marketing techniques. Represented company at key regional and national trade shows. Revived declining territory in Southern California and tripled sales. Created significant in-roads by restoring customer goodwill in New York and New England territory.
Special Event Planning/Sales
1991-1994 Owner, Outrageous Occasions, Newport Beach, CA.
Managed all operations of start up event planning company. Conceptualized, developed and implemented events for corporations and private clients. Developed unique marketing concepts and themes. Created and executed all public relations and advertising campaigns.
Educational/Professional Development
Associate of Arts Degree, Interior Design Institute, Newport Beach, CA.
Numerous sales and motivational workshops and on-the-job sales and product training.
Technical Skills
Computer literate in Windows-based PCs, Internet research, and proficient in Act! Contact Management and Sugar CRM Data Base Software.