Executive director of sales & education

Posted on: 2011-01-31

chenelle a. mayers

  [email protected]   ·   917.930.9390

I am a marketing-oriented manager that researches target customers in order to drive/increase sales and build brands. My 17-years of professional experience includes: creating solid marketing mixes for luxury firms.  Neiman Marcus, Nordstrom, Sephora, Bergdorf Goodman, Limited, Inc (Henri Bendel, C.O. Bigelow) and Dillard’s are a few examples of companies with whom I have built relationships with to increase distribution according to plan. Leadership is my strength; continually resulting in my ability to drive teams to increase sales through my exacting approach to attract, retain, develop, and motivate talent. I would love the opportunity to share my strong management background, problem solving skills, hard work ethic and loyalty with a firm that values these traits.

------------------------------------------------PROFESSIONAL EXPERIENCE-----------------------------------------------------

 Kevyn Aucoin Cosmetics, Inc., New York, New York   2005 - 2010

Executive Director of Sales and Education, North American & International Sales

Selected Achievements:

¨         Created / implemented strategic marketing plans and led all negotiations to expand distribution with 7 major luxury retailers/distributors throughout North America and abroad.

¨         Managed team of 15 account executives and education coordinators to impact sales through proper monitoring and mentoring of field sales force.

¨         Led contract negotiations and launches on all newly developed businesses.

¨         Responsible for implementing internal order fulfillment and warehousing procedures within the context of the retailer’s P.O./Shipping instructions. Full knowledge of EDI procedures as well as Inovis catalogue entry.

¨         Partnered closely with public relations to support both product and new door launches.

¨         Consistently developed strong, sustainable relationships with buyers and executive decision makers in each of the retailers mentioned.

¨         Worked closely with purchasing and creative dept to ensure timely delivery of product to increase overall retail sales.

¨         Provided sales and education teams with seasonal budgets and plans to target and execute sales goals and the company initiative.

¨         Worked creatively to reduce aging inventory to pipeline new inventory for the purpose of sales growth

¨         Worked closely with a leading display company to design product fixtures.

¨         Responsible for marketing product through various channels including national print/media and retail outlets such as catalog and Ads.                     

¨         Designed and led training programs and team-building seminars later adopted as the company-wide standard for education practices. 

¨         Positive sales efforts resulting in increased distribution and new door growth with retail partners.

¨         Worked closely with product development to increase product assortment for the purpose of growing sales and competing in luxury cosmetic world on an ongoing basis. As a result, seasonal launches were regularly budgeted.

¨         Maintained close relationships with buyers, marketing managers, and public relations to execute and promote major events to impact positive sales growth.

¨         Managed customer service department to ensure timely and accurate processing of purchase orders as well as their release from KAB warehouse.

Estee Lauder Company, Prescriptives, New York, New York   1998– 2005

Account Manager, NYC-Metro

Selected Achievements:

¨         Increased promotional sales by 125% with increases of up to 35% for each subsequent year.

¨         Managed field team of 8 account coordinators to support education and selling objectives.

¨         Led a team of 15 color analysts. This team consistently increased sales by volume and category. Custom blend sales increased by an average of 45% in 15 doors within the first year of my leadership.

¨         Ensured teams presold in order to capture 15% of the annual business for promotional retail events which took place 4 times per year.

¨         Reduced employee turnover by exercising strong management skills, which encouraged employees as well as promoting individual growth. Combined, these practices impacted overall sales positively.

Bachelor of Science Business Administration (BSBA), Marketing

Walden University – Minnesota, USA

Professional Development Courses:

Leadership through Quality

Account Management-Selling System