Founder & Ecommerce Marketing Web Designer

Posted on: 2010-11-02

YI-CHUN KEENAN

OBJECTIVE

Obtain position in Marketing/ Designing/ Management to effectively utilize my expertise in Project Management, Web & Graphic Design, Marketing Strategy Development, Marketing Research & Analysis, Branding, Advertising, Promotion, Online Marketing, Marketing Campaigns, and Management.

SUMMARY

Dynamic Marketing Professional with an MBA in Marketing and exceptional collaborative and interpersonal skills, as well as a 3+ year record of accomplishment and demonstrated success in Web Design, Graphic Design, and B2B/B2C/Online Marketing. Passionate and ingenious creator and leader of innovative E-commerce strategies and marketing projects.  Proven ability to operate in high-stress environments, while achieving beyond expectations.  Key skills and technical proficiency as following:

GRAPHIC & WEB DESIGN

• Photoshop /Illustrator
• Dreamweaver CS4/InDesign
• Flash/ActionScript
• CSS/XHTML/JavaScript/Spry
• Ulead VideoStudio

MARKETING & MANAGEMENT

• E-Marketing and Advertising
• Marketing Research and Analysis – SPSS/PASW Statistics
• Microsoft Office 2003/2007 suite
• Adobe Acrobat, PDF-XChange Viewer

LANGUAGES 

• English (Fluent)
• Chinese (Fluent)

PROFESSIONAL EXPERIENCE

THECATHERINEKEENAN.COM

Founder & Ecommerce Marketing Web Designer

Worcester, MA

January 2010 –Present

Key Achievements:

• Designed and promoted official website and offered online marketing, web design and graphic design services including custom Ecommerce web design, logo design, marketing material graphic design, advertisement design, search engine optimization (SEO), E-marketing consulting
• Helped international business owners, professional artists, and individuals develop their professional image with online marketing strategy, advertising, and the newest graphic and web design programs

FEMALE LEADERSHIP INTEREST COUNCIL (FLIC)

Project Manager & Consultant

Westborough, MA

September 2009 – December 2009

Key Achievements:

• Developed membership program for non-profit organization, from conception to execution
• Designed and enhanced websites and Ecommerce campaigns
• Promoted event to target potential members, successfully increasing attendance
• Conducted market research studies on existing organizations located in Central Mass
• Designed and conducted surveys with over 200 students at 5 universities
• Analyzed and evaluated results with SPSS, wrote recommendations, and designed marketing campaigns
• Developed and conducted executive presentations in front of board members

NATIONAL TAICHUNG GIRL’S SENIOR HIGH SCHOOL

Teacher of Comic Research 

Taichung, Taiwan
September 2004 – September 2005

Key Achievements:

• Initiated Comic-Painting training courses including concept art, illustrating, script writing, penciling, inking, lettering, coloring, storyboards, timing, layouts and character design that were practical for marketing purposes and further students’ artistic capabilities
• Increased enrollment from 60% to over 100% capacity
• Led students to generate profit of 4100 New Taiwan dollars from selling comic books in the Comic World Taipei exhibition

SYNDICA TECHNOLOGIES INTERNATIONAL CO., LTD.

Web & Graphic Designer

 WuFeng, Taiwan

August 2003 – August 2005

Key Achievements:

• Designed and maintained official company website to market products to European customers and linked five corporate subsidiaries through online communication
• Played key role in the development of the company’s strategic marketing and advertising approach in the marketplace including the design of new products
• Developed and tested concepts, analyzed feasibility studies, consumer data, and market trends to improve product display and design creative packaging

EDUCATION

CLARK UNIVERSITY GRADUATE SCHOOL OF MANAGEMENT

Master of Business Administration in Marketing

Worcester, MA

December 2009

• Won First Place in group competition for Marketing Management class, 2008
• Won First Place and received Honorable Mention for final project in Advertising and Promotion class, 2009

EF INTERNATIONAL LANGUAGE SCHOOL

Pre-MBA/Master Program 

Brighton, MA

December 2006

DA-YEH UNIVERSITY

Bachelor in Fine Arts

Chang-Hua, Taiwan

2003

• Recipient academic scholarship for undergraduate study from city of Chan-Hwan Li, 2002

EXTRA CURRICULAR ACTIVITIES 

DA-YEH UNIVERSITY, STUDENT ANIMATION AND COMIC CLUB 

Vice-President

Chang-Hua, Taiwan
September 2001–September 2002

• Increased the number of members by 300% and led club in generating 3000 New Taiwan dollars by selling comics