VIP/Sponsor Coordinator

Posted on: 2010-10-26

Anefertiti A. Bowman

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5496 S. Hyde Park Blvd Unit 702 · Chicago, Illinois 60615

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[email protected] ·  (312) 961-8480

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Progressive experience in marketing, brand promotions, strategic planning and event production nurtured by in depth and diverse internships and employment experiences. Innovative, dedicated and a creative thinker.

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Education

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Grambling State University – Grambling, LA                              December 2007

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Bachelors of Science in Business Marketing

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Relevant Professional Experience

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VIP/Sponsor Coordinator                                                     August 2009 – April 2010

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Common Ground Marketing/The Coca Cola Company – Chicago, IL

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• Project focus – Sprite Step Off Tour
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• Served as primary contact for sponsors, agency partners and special invited guests
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• Managed VIP and all credential inventories at each event
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• Executed event logistics working with performing artists regarding safety, greenroom setup, sound check and performance time 
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Brand Coordinator                                                                       September 12, 2009

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Strategic Marketing- Chicago, IL  

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• Project Focus- Hennessey Artistry Tour
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• Obtained and managed fourteen models for this account in a high volume content environment
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• Educated each model on specific product knowledge, as well as script memorization
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• Executed a professional client /consumer relationship which led to an overall successful event
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Team Lead                                                                             August 2008- May 2010

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Heineken USA - Chicago, IL  

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• Trained account staff on Heineken brands to raise awareness and increase product distribution
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• Executed sampling for key customer focus to nurture client/brand relationships
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• Managed development and execution of the Heineken Red Star Soul Concert Tour                                                                                                                                       
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Director of Marketing – Boutique Nightclub                    January – August 2008

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Bortz Entertainment Group – Chicago, IL                                                                                                                                                                   

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• Executed marketing initiatives including club promotions, website updates and event advertising
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• Coordinated and executed all special events, celebrity appearances and VIP lists/invites resulting in a 45% increase in revenue
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• Acted as liaison between nightclub General Manager and headquarters in all facets of operation                                                                                                                                  
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\\r\\nRelevant Work/Internship Experience

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Student Ambassador – Career Services Department        January 2006–December 2007

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Grambling State University - Grambling, LA

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• Organized insightful events to encourage students to understand the importance of career planning to prepare for life after college
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• Arranged weekly resume review sessions
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• Supported the Director of Career Services in the successful planning and execution of  career fairs and workshops 
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Cast Member/ Merchandising Intern                                 August-December 2006      

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Walt Disney World – Orlando, FL

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• Delivered guest relations demonstrating problem solving and decision making skills in a high consumer focused, fast paced environment
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• Assisted in the development of the “Year of a Million Dreams” marketing concept
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Promotion Integration Intern                                                          May – August 2006

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The Hershey Company - Hershey, PA                                                                                                                                      

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• Collaborated with marketing and advertising agencies to create brochures, sell sheets and sales decks for the sales team
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• Developed an internal Completive Intelligence Database containing vital competitive information to stay abreast of competitor strategies
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• Contributed to product development strategies
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Intern/Production Assistant                                                           September-December 2005

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Daft Films/ Black Entertainment Television (BET) – Grambling, LA                                                      

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• Worked on the Season of the Tiger documentary following members of Grambling University’s marching band and football team during the 2005-2006 football season.
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• Assisted the Production Coordinator with music and appearance releases, contract agreements and other production duties
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• Participated in post production duties including editing and scene selection
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• Coordinated tasks and duties for Production Assistants in other states
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Highlights

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Served as Director of Communication & Publicity for the American Marketing Association for Grambling State University and the Grambling Chapter of NAACP

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Thurgood Marshall and Urban League Scholarship Recipient