Director
Posted on: 2010-10-04
NANCY E. SOBIN
6865F Glen Lake Parkway
Atlanta, GA. 30328
678-777-7173 [email protected]
REGIONAL SALES & MARKETING DIRECTOR
Branding / Product Launch
Sales & Market Analysis / Promotions / Business Development / B2B
Financial Reporting / Revenue & Profit Growth Strategic Planning / Team building
My ability to synthesize diverse ideas creates tactical marketing plans that successfully introduce new products, improving market awareness and share for existing products. I paint the big picture, creating, managing and selling a clear vision, keeping goals and budgets in mind.
I am adept at building job competencies, aligning skills, people and responsibilities for better productivity. Developing sales and marketing materials, along with training and mentoring employees, has resulted in top notch regions, which became #1 in nation in revenue and business growth.
Some highlights are:
Recognizing untapped sales opportunities, increasing revenue and exceeding budget goals
Motivating, educating and improving product knowledge for sales support
Developing strategic plans, kick starting new companies
Implementing marketing strategies, successfully launching new product lines
I earned my MBA in Business Administration from the University of Rochester and BFA from the State University of New York at New Paltz, NY. Clients and colleagues alike describe me a as a team player with excellent training and mentoring skills. I am also known as persistent, resourceful, and motivated to dig in and get the job done right and on time.
CAREER HISTORY
Director, Financial Blueprints, LLC, 2001 to Present. A $3M financial services company. Establishing financial, marketing and sales profiles for businesses. Generating sales materials and training programs. Providing seminars for developing new business. Counseling businesses on employee benefits, financial plans and risk management.
Marketing Consultant, Marketing and Sales Success Strategies. 1997 to 2001. Developed business, marketing and sales plans for new companies. Researched market and competitive environments. Prepared strategic analysis,
marketing recommendations and sales implementation. Implemented business plan, including forecasting and revenue.
Earlier: Started career at Eastman Kodak and held titles of VP Regional Manager, National Sales Liaison and Marketing Planner. Led several new product launches through market and competitive research. Developed sales materials and created incentive plans, promoting highest revenue growth in country for a seven state region. Recruited, trained and mentored staff. Restructured sales, aligning skills, people and responsibilities.
Additional: I enjoy politics, tennis, long distance walks and reading.