Marketing Assistant

Posted on: 2010-08-27

Rachel Hayley Rothfeld

New York, New York & Philadelphia, Pennsylvania

 

  



EDUCATION

                                    LIM College

  • B.B.A. Marketing
  • 3.8 GPA
  • Graduated Magna cum Laude

Parsons School of Design

  • Completed summer Fashion Design Program for College Credit



SKILLS                       

 

  • Well-versed in Microsoft Office
  • Creative self-starter
  • Team player
  • Excellent customer service, communication, and problem solving skills
  • Exposure to various cultures across Europe and the Middle East


EXPERIENCE

Winter/Spring 2010          The Plaza

                                          Intern, Marketing                                                                           New York, N.Y.

  • Assisted Director of Marketing, Vice President of Operations, and Vice President of Retail with various tasks including responding to media requests, event production, tenant relations, guest relations, and advertising
  • Exposed to various aspects of managing retail, public, and event spaces
  • Assisted in all aspects of executing and promoting the re-opening of The Palm Court, the opening of The Plaza Food Hall by Todd English, and the Laura Smalls Fall/Winter 2010 presentation
  • Developed and presented new branding and marketing strategies for 2010, including assisting the Vice President of Retail with a presentation on the development of various Plaza house brands

Fall 2009                           Chanel

                                           Intern, Marketing and Training                                                    New York, N.Y.

  • Assisted marketing directors with various tasks including updating CRM databases and event and travel planning
  • Worked with Excel on a daily basis, creating and editing spreadsheets relative to client lists and event marketing
  • Embraced administrative duties including filing and managing Fed-Ex and messenger accounts

Rachel Hayley Rothfeld

 

Winter 2008                       Grayling Global                                                            New York, N.Y.

Intern

  • Gained experience in the areas of corporate communications,

investor relations, and event management

  • Developed pitches by researching possible angles for reporters to focus on
  • Developed media lists using Cision that focused on publications that would best fit the client
  • Assisted with all aspects of event production for a life sciences company at their annual meeting, including room setup, administrative duties, and hostess responsibilities

Winter 2007 Salvatore Ferragamo                                New York, N.Y.

Intern, Women’s Ready to Wear

  • Provided outstanding service to clients by assisting sales associates with all aspects of the client experience including personal shopping, special ordering, alterations, returns, gifts, and messenger orders
  • Maintained sales floor by spacing hangers, folding, and replacing sold items
  • Organized stock rooms and prepped back stock for sales floor
  • Staffed special events after store closing
  • Accumulated a vast knowledge of all functions of the retail store

Summer 2007 Nordstrom                                                                              King of Prussia, Pa. 

                                    Sales Associate, Brass Plum Shoes

  • Provided excellent customer service by suggesting items to customers, placing special online/catalog orders, pre-ordering sale merchandise, and presenting customers with a variety of choices similar to the item(s) chosen by the customer
  • Maintained stock room section by organizing shoes by color, heel height, and size
  • Built relationships with repeat customers, ensuring a delightful shopping experience
  • Consistently exceeded personal daily sales goal of $1000.00


 

VOLUNTEER WORK

 

  • Member, American Marketing Assc.
  • Tutor, LIM Writing Center
  • Generra, Fashion Week 2010
  • Willow, Fashion Week 2010
  • Cho Cheng, Fashion Week 2009
  • Alexandre Herchovich, FW 2009
  • Toni Francesc, Fashion Week 2009
  • The Daily Suites, Fashion Week 2009
  • Custo Barcelona, Fashion Week 2009
  • Twinkle, Fashion Week 2009
  • Joseph Abboud, 2009
  • Chado Ralph Rucci, FW 2009
  • Mackage, Fashion Week 2009
  • William Rast, Fashion Week 2009
  • Chris Han, Fashion Week, 2008
  • Ports 1961, Fashion Week 2008
  • Rock and Republic, FW 2008
  • Frank Tell, Fashion Week 2008
  • Jason Wu, Fashion Week 2008
  • Kirstie Kelly for Disney 2008
  • Custo Barcelona, FW 2008
  • Kirstie Kelly for Disney 2008
  • Reem Acra, Bridal FW 2007
  • Alterier PR, Bridal FW 2007
  • Brides Magazine PINK Campaign
  • Brian Reyes, Fashion Week 2007
  • Baby Phat, Fashion Week 2007
  • GenArt, Fashion Week 2007
  • Mifgash American Ambassador to Israel
  • Future Problem Solvers International

 

 

AWARDS

 

  • ·Sigma Beta Delta Honor Society Member
  • ·President’s List
  • ·LIM Award for Academic Excellence
  • ·2007 FPS International Finalist
  • ·2004, 2006, & 2007 FPS PA State Finalist
  • ·International Arts Festival Best-In-Show Poster
  • ·Limited Too Way-Too-Go sales award
  • ·Presidential Scholar
  • ·Recipient of the Horatio Alger Association Scholarship
  • ·Anna M. Vincent Mellon Bank Scholarship
  • ·American Legion Jesses E. Soby Memorial Scholarship
  • ·Mollie Woods Scholarship
  • ·Simon Youth Foundation Scholarship
  • ·Business and Professional Women’s Association Scholarship