Appl Merchandise Representative

Posted on: 2010-07-16

Shawn Myers Smith

5058 East Lucia Drive                                                                        (480) 563-5630  Cell (321) 276-0792

Cave Creek, AZ 85331                                                                        [email protected]

Summary

Creative design and merchandising leader with a keen eye for detail and the ability to conceptualize and translate ideas into fashion apparel.  Ability to apply an innovative sense of style, color, and design to facilitate new sales. Analytical and detail-oriented and highly skilled in mass visual merchandising. Possess solid track record of simultaneously maximizing unit volume and profits. Demonstrated expertise in implementing trends, sales, markdowns, and seasonal strategies.

 

EXPERIENCE

                       

Nike Golf Apparel, Orlando, FL                                                                                          2005-2009

Apparel Merchandise Representative – Central Florida Region

Acted as key liaison with Retail accounts focusing on product, pricing, and promotional strategies. Maintained awareness of competition relative to product value and customer profitability

 

• Increased account base and apparel sales by $300,000 annually.
• Presented lines to key accounts in proactive sales role.
• Created merchandise mix to support and define the Nike brand for accounts.

                       

Walt Disney World, Orlando, FL                                                                                          2001-2005

Retail Guest Service Manager, Contemporary Resort   

Responsible for directing sales force in achieving sales and per cap goals for three retail locations.

 

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    • Generated combined revenue of $ 2 million annually.
    • Managed 100+ “cast members” overseeing daily operations of two Disney stores.
    • Interacted with Resort management, Visual, Vendors, and Planning departments to achieve per room and revenue goals.

 

Associate Planner – Branded (2005)

Planned and allocated merchandise (Polo, Lily Pulitzer, Quiksilver, Roxy, Tommy Bahama) into various retail locations. Implemented strategies for entering and exiting product, focusing on timing, markdown implications, and receipt flow.   

           

• Analyzed business trends through sales analysis and margin opportunities.
• Developed allocation strategies for incoming items.
• Analyzed receipt flow changes needed to ensure that department goals were met for logistics.
• Interacted with Product Developers in introducing new merchandise.
• Merchandise specialist for Branded label merchandise.

                                

Retail Guest Service Manager, Magic Kingdom/Tomorrowland    (2001-2005)   

Responsible for directing sales force in achieving sales and per cap item goals for eight retail locations.

            

• Managed 120+ “cast members”; overseeing daily operations of eight Disney stores (each generating $2 million+ annual profit).
• Achieved $100,000 over Revenue for 2001-Magic Kingdom Park-Walt Disney World.
• Accomplished 5% over per cap for 2001-Magic Kingdom Park-Walt Disney World.
• Interacted with area Manager, Planning, and Visual, departments as well as third party vendors to meet per cap and sales revenue objectives.
• Worked with Planner to analyze business trends through sales analysis and margin opportunities.
• Served as Product Specialist for five shops interacting with Management, Planning, Inventory, and Visual.

Shawn Myers Smith           480-563-5630       Cell  321-276-0792     [email protected]       Page 2

           

Polo Ralph Lauren, Chicago, IL                                                                                            1998-2000

Assistant Manager, Ralph Lauren Home Collection and Children’s Apparel

Managed daily activities of sales floor and drove sales force (eleven sales associates). Collaborated with Buying Office and Visual department as it relates to client requests and sales revenue (product, presentation, and stock replenishment).

 

• Achieved $23,000,000+ (annually) for the Chicago flagship store.
• Assisted clients in selection of children’s apparel.
• Consulted with clients in designing and decorating of their homes; furniture and accessories (Home Collection).

 

Geffen Records, Los Angeles, CA                                                                                          1990-1993

Assistant to Director of Sales/Vice President of Sales

Prepared assorted reports and presentations regarding domestic sales figures. Interacted with regional sales force and various departments (Artist & Repertoire, Marketing, International, and Production as well as managers and booking agents regarding record label artists.

 

• Planned and facilitated Retail/Tour & Promotional Budget of $80,000.
• Arranged personal appearances (meet-n-greets) of artists with media and retail distributors (conventions).

 

Banc One, Merrillville, IN                                                                                                       1986-1990

Branch Manager

Oversaw management and marketing of banking center while supervising staff of ten.  Planned annual budgets, implemented inter-branch promotional programs, and cultivated client relationships.

 

• Achieved account base of $21,000,000.
• Served on product development committee.
• Served as bank representative on various community councils and philanthropic organizations.

 

Education

 

                        MBA Loyola University, Chicago, IL- MBA Marketing

                       

                        American College of the Applied Arts, Atlanta, GA/London, England- BA Fashion Design Merchandising

 

                        Paris Fashion Institute, Paris, France- Certificate