Director Marketing Services

Posted on: 2010-07-16

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Professional Experience

MNA Creative, Danbury, CT                                                                                                                                      2008 – 2009

strategic marketing and design agency specializing in brand creation, solutions packaging, and market-activation promotions.

Account Manager

Partnered with Vice President of Client Services and Integrated Marketing, serving multiple key clients:  Office Depot and Motorola.

¨        Increased organizational & account profitability by 10% with innovative process improvements.

¨        Developed cutting-edge graphics and economically friendly packaging by conducting in-depth competitive market analysis for key customer.

¨        Built and managed strong client relationships and repeatedly exceeded project delivery expectations.

Victorinox  Swiss Army, Inc., Monroe, CT                                                                                                             2004 - 2008

$500MM Victorinox Brand is well-known is over 100 countries as a symbol of quality, durability and precision.  Brands include:  Victorinox Apparel, Swiss Army Timepieces, Cutlery, Pocket knives, and Travel Gear.

Director, Marketing Services (2005 – 2008)

Manager, Marketing Services (2004 – 2005)

Drove development and creative execution of annual strategic marketing plans supporting overall sales and growth objective for 4 brands – 8 business divisions with annual sales exceeding $100MM.

¨        Re-engineered departmental processes and talent. Resulted in 25% annual increase vs. 2% in the development and execution of sales and marketing programs for 8+ global brands increasing overall sales by 5%. 

¨        Orchestrated strategic sourcing initiative for in-house creative agency — yielded more than $200,000/year and elevated brand equity with fresh creative talent.

¨        Retained, coached, and mentored a team of 8 direct reports with fiscal responsibility for a $2MM budget.

¨        Identified and partnered with top industry print and paper suppliers on development of environmental guidelines that cut costs and produced more than $200K savings.

Allied Domecq Spirit & Wine, North America, Westport, CT                                                                                    2004

The  world\\\'s #2 distiller with brands that include: Ballantine\\\'s scotch, Beefeater gin, Kahlua liqueur, Sauza tequila, Maker’s Mark, KUYA, Canadian Club whiskey, and Courvoisier cognac. The company has distilleries in Europe and North America. Allied was acquired by Pernod Ricard in 2005.

Consultant - Promotions Manager

¨        Managed two domestic sales promotion agencies to ensure that more than 10 annual marketing programs were on-strategy and within budget.

¨        Developed and managed project/production timelines for program elements with internal procurement department.

Mott’s Inc., Stamford, CT                                                                                                                                             1993 - 2004

Global division of Cadbury Schweppes PLC known for  popular consumer brands: Rose’s Lime Juice, Holland House Cooking Wine, Holland House drink Mixers, Mr & Mrs T’s Drink Mixers, Clamato, ReaLemon, Mott’s Apple Sauce & Juice and IBC Root Beer.  

Corporate Category Manager - Fulfillment, Print & Premiums (2003- 2004)

Marketing Services Manager (1997 – 2003)

Senior Merchandising Specialist (1993– 1997)

Led marketing services department of 3 direct reports that supported comprehensive marketing efforts driving positive results for brand, category and trade. 

¨        Delivered 15% annual savings through development of Cadbury Schweppes Global Procurement initiative for printing, premiums, and fulfillment within 5 North American business divisions.

¨        Procured $500K annual savings by negotiating aggressive free standing inserts division-wide pricing for Cadbury Schweppes.

¨        Re-engineered four corporate premium programs simultaneously for Rose’s Lime Juice, Mott’s, Clamato,

Mr & Mrs T.  Eliminated inventory carrying costs resulting in approximately $1MM in savings.