Market Manager/Sales
Posted on: 2010-02-12
Top-Ranked Sales & Marketing Professional
Expertise in creating a significant revenue stream through aggressive hunting, understanding profit centers, consultative, solutions-based approach and passion for selling to C-level executives
Exemplary sales record with a history of exceeding ambitious sales objectives, penetrating new markets, increasing account production, and capturing market share in competitive industries. Vast experience in creating strategic and tactical marketing plans to position companies as market leaders. Highly effective in cultivating relationships with C-level contacts and other key decision-makers. A talent for developing innovative solutions to complex challenges.
Business Development ■ Account Management ■ Strategic Planning ■ Branding & Positioning Advertising ■ Media Marketing ■ Writing & Presentation Skills ■ Contract Negotiations ■ Public Relations
Professional Experience
Mechanic-on-Duty, Toms River, NJ
Market Manager ■ September 2009 - Present
Introduced national motorists’ advocacy service to C-level executives in financial institutions, membership organizations and corporations. Provided marketing expertise to start up operation. Developed, sold and implemented partnership affinity programs while growing MOD membership ranks with existing partners, including NJEA, Motivano and NJ State Nursing Association
NJBIZ – Journal Publications, Somerset, NJ
Account Executive ■ Oct. 2007 – August 2009
Developed and managed a portfolio of 45 accounts throughout central New Jersey for a weekly business journal with a category-leading readership of 60,000 and website with over 40,000 unique monthly visitors.
Consistently achieved goals in all major performance categories including advertising revenue, special supplement sales, special events, and internet advertising; developed account management strategies to maximize sales and penetration; identified clients’ needs and formulated comprehensive advertising solutions.
• Achieved 106% of goal for Q2 2009 and 103% of goal for Q1 2009; ranked #1 of 16 in goal attainment.
• Increased client base by 80% in a two-year period through extensive networking and prospecting; acquired 18 new accounts in first year including a major university and technology firm.
• Grew largest personal account by 25% from 2008 to 2009, surpassing all other NJBiz accounts in volume.
• Established partnerships for NJBiz with business associations including Financial Executives International; represented company in interactions with outside organizations including Association for Corporate Growth.
• Developed advertising plans for business-to-business marketers; assisted in creating branding, positioning, and media integration strategies; developed significant new business in nontraditional categories.
Nassau Broadcasting, Princeton, NJ
Senior Account Executive ■ 2004 – 2007
Created and sold radio and online advertising campaigns for multiple New Jersey stations. Consistently exceeded goals while excelling in new business development.
Achieved 20-25% growth annually and consistently ranked among the top 10% of sales force company-wide; ranked as #1 sales performer out of 60 in new business development.
• Developed innovative strategies to attract and retain new clients; generated 50% of new business from non-traditional sources; identified and capitalized on hidden business opportunities.
• Shared marketing strategies, selling techniques, and PowerPoint presentation with teammates; played a key role in increasing sales volume for entire company through a cooperative approach to marketing.
Professional Experience
Greater Media/Radio Division, New Brunswick, NJ
Account Executive ■ 2003 – 2004
Marketed, developed, and executed high-impact radio and online advertising campaigns in the 33rd largest market in the U.S. Recruited to invigorate sales and supplement a stagnant advertiser base through aggressive business development efforts. Cultivated strong relationships, developed a solid pipeline of contacts, and landed several major accounts within the first three months of joining the company.
Millennium Radio NJ, Trenton, NJ
Senior Marketing Executive ■ 2002 – 2003
Increased revenue and advertiser base for multiple New Jersey radio stations and websites. Consistently exceeded sales goals and rapidly developed a solid clientele in diverse industries.
Nassau Broadcasting, Princeton, NJ
Senior Marketing Executive ■ 1998 – 2002
See above. Five Radio stations were sold to Millennium Radio NJ in July 2002
Xerox Corporation, NY, NY
Account Executive / Document Specialist / Communication Account Manager ■ 1989 – 1997
Originally hired as a Communication Account Manager in the Voice Systems Division, selling voice mail systems to Fortune 100 companies in the tri-state area. Promoted to the Business Services Division. Initially sold analog and digital printing services, and promoted again to sell outsourcing services to major existing accounts.
Increased revenue 55% annually and exceeded budget and profitability goals in the Business Services Division; developed and implemented a successful sales program and training system for distributors of voice mail technology.
VMX Corporation, NY, NY
National Account Manager ■ 1988 – 1989
Effectively established direct sales presence in major account market selling entire voice mail product line, negotiating national accounts; distributor liaison.
Exceeded aggressive budget and profitability goals and developed and delivered sales training for distribution partners.
Non-Profit Experience
• Helped coordinate fundraising program for the South Orange, NJ-based AIDS Resource Foundation for Children; exceeded fundraising goal by creating marketing and public relations campaign for a major event.
• Member of Rutgers Magazine Advisory Board; involved in developing marketing infrastructure for a non-profit publication
• Founding President of Livingston College (Rutgers University) Alumni Association
• Served as a member of the Rutgers Alumni Federation, a steering committee that created opportunities to increase membership, improve member benefits and develop outreach strategies
Education
Rutgers University, New Brunswick, NJ
Bachelor of Arts in Public Policy and Planning
Published senior thesis on Social Responsibility in Corporate Banking in university publication
Professional Development
Completed numerous sales and management courses including In-Depth Selling Skills, Consultative Selling Skills, Utilizing Presentation Skills, Interaction Management, Tactical Selling Skills, Leadership through Quality (LTQ), Facilities Management, Acclivus Sales Negotiation Skills, and Covey/7 Habits of Highly Effective People