Vice President Marketing

Posted on: 2009-08-31

PATRICIA BANKS (786) 261-3357 6736 Charles Street Ave., Towson, MD 21204 [email protected] VP MARKETING Global Growth Strategies / Change Leadership / Alliances / MarCom / Startups Branding / B2B / Key Accounts / Community Relations / Corporate Communications B2C / Turnarounds / Cost Control Well-known for optimizing business performance, I have consistently increased revenues and profits in highly competitive B2B and B2C environments. I devised successful new strategies to boost national and international market share, and initiated process improvements to ensure continued customer satisfaction. My key skills include: - Positioning businesses to meet aggressive performance objectives - Building strong business and community relationships - Improving brand identity/boosting market share while controlling costs - Instilling quality commitment to drive customer loyalty - Developing superior marketing and communications teams A high-energy, results-oriented leader with keen business insights, I employ an inclusive management style to meet/exceed corporate goals. Since graduating with a BS in Economics from Barry University in Miami, FL, I’ve earned an MS in Economics from The London School of Economics. I also speak Spanish and French. Career History VP Marketing, FactorHealth Alliance, 2007 to Present. Recruited by $60M healthcare services firm to establish more comprehensive marketing strategy and build brand recognition/market share. Developed strategic marketing plan, including revamped website, to boost revenues 33% in one year. Manage marketing team and $3M budget. COO, Miami Herald Media Company, 1998 to 2006. Hired by $350M publisher to manage in-house advertising agency and custom publishing operation. Initiated international and national publishing campaigns for American Eagle, Hyatt, Miami Convention & Visitors Bureau and De Palm Tours. With full P&L responsibility, managed 40-person team and $10M budget. Earned “Hero Award” for outstanding performance. Assistant Vice President International Marketing, Interval International, 1995 to 1998. Selected by vacation exchange network, operating more than 2000 resorts in 75 countries, to accelerate creation of Latin America marketing organization. Significantly increased growth, earning distinction as fastest growing region. Managed core domestic marketing team as well as offices in Colombia, Mexico, Venezuela, Brazil and Argentina. Outside interests include hiking, cooking, travel, movies and reading. PLEASE VISIT MY PERSONAL WEBSITE, patriciabanks.resumeconnect.com.