Worldwide Advertising Director

Posted on: 2009-04-17

CHERYL SMITH-JOHNSON 726 Warwick Lane 972-315-1606 (h) Coppell, TX 75019 214-392-0260 (m) www.linkedin.com/in/csmithjohnson [email protected] PROFESSIONAL OBJECTIVE To add value immediately by providing a creative, integrated, and strategic vision for marketing and advertising that increases both sales and brand awareness in targeted markets. PROFILE Highly skilled and detail-oriented marketing professional with extensive experience in consumer and business-to-business arenas. Consistent and dependable project manager with excellent organizational skills. Proven track record in aligning advertising strategy to market positioning in conjunction with building global brand equity. Strong background in: * Brand development * Media and advertising strategies * Media planning and placement * Advertising production * Financial skills * Multi-million dollar contract negotiations * Managing agencies PROFESSIONAL EXPERIENCE EDS (ELECTRONIC DATA SYSTEMS), AN HP COMPANY, Plano, TX 2000-2009 Director of Worldwide Advertising (2002-2009)/ Senior Advertising Manager (2000-2002) Provided strategic marketing and advertising leadership ensuring brand strategy and brand compliance worldwide. Developed and managed advertising efforts with average annual budget in excess of $50 million. Managed relationship of company’s media and creative ad agencies. Managed staff. Promoted to Director 2002. •Led search and selection of global media and creative advertising agencies. Served as liaison between legal and agency on multi-million dollar contract negotiations from initial selection to final approval. •Managed project to develop and implement in-depth global client campaign for multiple Fortune 1000 clients to increase brand awareness. Served as executive producer and determined media strategy/placement including client approvals, on-the-road commercial shoots, and print and digital elements. •Developed and executed U.S. and U.K. Media Pathways target audience study to understand linkage between media, lifestyle, and brand usage. Study conducted with 400 C-level and VPs in companies of 1000+ employees and $500 million+ revenue. Study results were utilized in media strategy and placement for coming year. •Collaborated with brand management to develop and launch global brand tracking study to determine how marketing affects global brand equity. •Provided advertising strategy and expertise to launch media and ad campaign around new joint venture business. •Guided strategy and advertising transition plan to integrate newly acquired software business into EDS. Resulted in communication plan that enabled smooth transition of clients. JCPENNEY COMPANY, INC., Plano, TX 1988-2000 National Advertising Production Manager (1996-2000) Provided project leadership in development and production of all corporate advertising. Managed annual production budget in excess of $300 million. •Produced more than 400 television and radio commercials and 65 magazine advertisements within budget and on schedule. Production savings totaled over $6 million in three years. •Implemented cost savings program for Regional Production Centers enabling savings of $20,000+ per year. •Managed relationship with four advertising agencies (Temerlin McClain, DDB Dallas, TLP, Cartel Creativo) on national/local and diversity production and media strategy and placement. Packaging/Publications Specialist (1990-1995) Worked with brand managers, buyers, and designers to develop new private label packaging. Implemented several cost savings programs resulting in saving of more than $1 million in one year. Retail Marketing Assistant (1988-1990) EDUCATION B. A., Journalism (Radio/TV/Film), The University of Oklahoma, Norman, OK PROFESSIONAL MEMBERSHIPS BMA (Business Marketing Association) ANA (Association of National Advertisers) DAL (Dallas Ad League) AAF (American Advertising Federation) HONORS & AWARDS 2008 Dallas Ad League Eagle Award Winner – Brand Ad Manager