Hispanic Marketing Project Coordinator

Posted on: 2009-02-24

KIMBERLY MCGINNIS 1019 Oakshade Drive Gahanna, OH 43230 Home: 614.478.4744 Email: [email protected] MARKETING & PROMOTIONAL ACCOUNTING ADVERTISING FORECASTING With Extensive Expertise in Statistical Analysis, and Database Marketing, Incorporating Multiple Brands and Annual Budgets Exceeding $10M * Collaborated with Brand Managers on managing a $5M marketing budget and accruals for 6 retail and foodservice brands and assisted in the development of all marketing collateral. Responsible for website, website database management, internet marketing and coupon report tracking for 70 offers with a budget in excess of $8M. * Managed the coupon function across 5 divisions and 23 brands, acting as the liaison between Borden Foods Corporation and the clearinghouse, supporting the Marketing group. Maintained the coupon release database consisting of 300+ offers totaling 16 million coupons to 490,000 retailers with an annual budget in excess of $10M. * Administered and analyzed a $7M sales expense budget, generating cost analysis reports for 3 sales offices and 42 sales associates. * Known for unparalleled communication and project follow through skills. PROFESSIONAL EXPERIENCE The J.M. SMUCKER COMPANY 2008-present Hispanic Marketing Project Coordinator Coordinate all activities between Hispanic promotions agency and 6 brand teams. * Act as point of contact between agencies and brand teams to keep all programs on track and within budget. * Monitor process flow and timelines for timely development and execution of promotional concepts. * Proofreading of Marketing Material for branding and copy accuracy and correctness. * Assist with communicating with Sales on key programs for optimal program execution. * Manage creative traffic flow for on-time review and approval of marketing elements, maintaining deadlines. * Track Hispanic promotions budgets and costs. EAGLE FAMILY FOODS, INC., Columbus, Ohio 2002-2008 (Acquired by the J.M. Smucker Company) Associate Brand Manager In collaboration with Brand Managers, assisted in the development of marketing materials for retail and foodservice as well as the creation and maintenance of a website database and product coupon tracking system. * Assisted with managing agencies in creating, editing, and approving marketing coupons, advertising, and promotional materials that built brand equity, awareness, and recipe dissemination to an international clientele. * Led cross-functional team of 8 members to update and develop 5 brand websites, including Eagle Brand®, None Such® Mincemeat, and Borden® Egg Nog resulting in a 30% increase in consumer web traffic internationally. * Managed and maintained a recipe and consumer database in excess of 900 recipes and images, and more than 118,000 consumer subscribers for 5 retail and foodservice brands. * Developed and maintained a coupon redemption tracking report for 17 million coupons that compared the past 5 years topper programs, resulting in enhanced forecasting and promotional target retailers and markets. * Created and managed the annual Allrecipes.com holiday marketing program, resulting in increased brand awareness and recipe dissemination with 26,000 recipes added to consumer recipe boxes and 10,000 new yearly recipe club subscribers. * Executed the key brand strategy of recipe dissemination by managing recipe book and tear pad creation and distribution. BORDEN FOODS CORPORATION, Columbus, Ohio 1992-2001 Senior Accountant-Marketing Analyst (1998-2001) Administered coupon functions for multiple brands and served as a liaison between the corporation and the clearinghouse with a budget in excess of $10M annually. * Reduced coupon liability by more than $23M for 26 brands by developing a coupon redemption report for each brand that was tracked and compared the budget accrual, life-to-date redemption, and the clearinghouse forecast, enabling the company to effectively manage its cash flow. * Grew consumption by 9-12% in multiple brands by conducting statistical analysis of coupon redemption in the database to aid Marketing in determining the optimal media for couponing. * Led cross-functional team that created and implemented a resource tool which brought marketing liability accruals in line with the highest acceptable auditing standards. * Consistently met or exceeded General Ledger month-end closing and reconciliation deadline. * Increased accuracy of coupon redemption forecast by training 10 marketing associates on the coupon online software. Senior Accountant-Sales (1997-2000) Executed and analyzed a sales expense budget and generated cost analysis reports for 40+ sales associates located in 3offices. * Reduced the sales budget 7% by managing an auditing process for efficiency measures for travel and entertainment expense reports. * Analyzed and provided monthly budget management reports that ensured proper allocation of charges and provided sales departments with year-to-date expenditure versus budget. * Led the implementation of a new departmental chart reporting structure for the sales and trade marketing organizations during the Peoplesoft implementation and launched the new departmental codes and structure to the organization. * Designed a procedure for expense-report processing and payments resulting in 0 delays. EDUCATION The Ohio State University, Columbus, Ohio Bachelor of Science, Business Administration Dual Major: Marketing/International Business