Marketing Manager

Posted on: 2009-01-12

PROFESSIONAL SUMMARY A highly-creative marketing and advertising executive for over a decade known for visionary ideas related to campaigns and promotions. Excellent at measuring and analyzing results of campaigns and noting their effectiveness in developing sales. Highly-developed in segmenting market demographics and creating advertising concepts related to each segment. EDUCATION University of Baltimore, Baltimore, MD., MBA in Marketing, graduated in May 2006, 3.7 GPA Washington and Jefferson College, Washington, PA, BA in English, emphasis in communications, 3.5 GPA American University Washington Semester, Washington, DC, Journalism program EXPERIENCE Marketing Manager InvestorPlace Media, LLC, Rockville, MD October 2006 to November 2008  Develop and execute renewal marketing campaigns—utilizing email marketing, direct mailing, inserts, and website banners—to encourage current subscribers of four different financial newsletters to renew their subscription services. In 2007, through research, creativity, and campaign testing, exceeded budgetary goals by $651,348, or 34 percent  Analyze customer feedback, consumer research, competitor research and tested marketing theories to develop new marketing strategies in future campaigns, website development, brochure creations, and other marketing efforts. Persistently measure results to determine most successful campaigns from those needing fine-tuning. Continually study customer base and investigate which products receive a positive reception and which do not. Through analysis, I formulate opinions more in-tune with customer base to provide more appealing and marketing campaigns Marketing Manager Medifast, Inc., Owings Mills, MD December 2005 to August 2006  Coordinated and managed direct mail campaigns for new customers and customers who have not ordered products within last three months  Analyzed customer base using Claritas to better understand customer’s shopping habits, income levels, age brackets, reading materials, demographics, and other information; based on findings, able to better gear advertising spending and circulation  Developed and revised Physician’s collateral on Medifast products Marketing Manager Point Breeze Credit Union, Hunt Valley, MD March 2005 to October 2005  Coordinated and managed Open House in celebration of 70th Anniversary: through media, advertising, and collateral materials, generated 12 percent response from current members  Tripled advertising budget to include radio and television commercials, in addition to print advertising, in order to increase brand awareness  Updated contact information on all 500 member companies to understand demographics and market materials effectively Marketing Communications Manager American Red Cross, Greater Chesapeake & Potomac Region, Baltimore, MD September 2002 to March 2005  Devised and coordinated campaign strategies from idea to design to print and distribution. Measured results of all campaigns and was able to reduce costs per donor to under $2.00 from $4.00 originally  Personally selected by Chief Operating Officer to coordinate, write, and distribute Donor Surge Capacity Plan in order to eliminate problems seen during influx of donors during September 11, 2001 tragedies  Produced an internal event to mark successful campaign and encouraged 95 participation from Red Cross employees  Developed a cost analysis of new online store development. Analyzed results which ultimately lead to dismissing the program and saving the Region approximately $400,000.00 per year in mailing and advertising costs Marketing Coordinator The Consortium for ITS Training and Education (CITE), University of Maryland, College Park, MD October 2001 to September 2002  Developed trade show booth graphics and promotions. Resulted in 90 percent participation and turnout from attendees at all trade shows attended  Developed brand logo and all collateral materials for corporate identity within the transportation industry  Single-handedly created web-based instructional course geared towards transportation professionals utilizing html and Flash with little instruction and guides Director of Communications The Dr. Samuel D. Harris National Museum of Dentistry, University of Maryland Baltimore, Baltimore, MD May 2000 to October 2001  Rebuilt website and generated a 400 percent increase in new viewers within one year  Created an internal event to introduce the Museum to University of Maryland employees and students. Resulted in a 4 percent participation and attendance rate within one month  Represented the Museum as a spokesperson to media; resulted in advertising the Museum on PBS, The History Channel, and WJZ Morning Edition with Don Scott and Marty Bass Advertising and Marketing Assistant Pennsylvania Bar Institute, Mechanicsburg, PA January 1997 to November 1999  Solely created and produced 80 – 104 page catalog six times per year that was mailed to all practicing lawyers within Pennsylvania  Personally selected by Executive Director to design and produce the Dauphin County Bar Association Centennial Celebration brochure. Within the strict deadline of only four weeks, was able to create the brochure within a timeline and generated a positive response for the attendance at the Centennial Celebration Advertising Department Oakworks, Inc., Glen Rock, PA September 1994 to January 1997  Selected to manage the advertising department at a young age. Able to develop a majority of design and copywriting skills.  Created marketing reports to understand product sales and coordinated promotions  Completed competitor research to determine company strengths and weaknesses TECHNICAL SKILLS Windows: PageMaker, PhotoShop, InDesign, Word, Excel, Access, PowerPoint, FileMaker, Illustrator, Outlook, Adobe Acrobat Apple system, Jaz drive, Zip drive, CD Rom, DVD, Modem, Electronic Mail, Internet, Fax Machine Type 70 words per minute ACTIVITIES Member of Empire Who’s Who Among Business Executives & Professionals Member of Sigma Iota Epsilon Honorary Business Fraternity