Marketing Project Management Coordinator
Posted on: 2008-09-04
Lara E. Carson 704.942.4475 [email protected] 5119 Block House Court #622 Charlotte, NC 28277 Innovative and accomplished professional who has achieved exceptional results for Fortune 500 companies. Expertise in marketing, project management and staff management. Pro-active, ambitious, highly goal oriented with a strong sense of urgency, resourceful in overcoming obstacles, flexible, easily adaptable to changing environments, motivated by the opportunity to learn and the potential for rapid career advancement. Summary of Qualifications: �� Project Management and Implementation �� Staff Management Training & Development �� Website and Storefront Design Development �� Branding, Advertising and Public Relations �� Marketing Research and Campaign Development �� Event, Media & Strategic Planning �� Effective Written and Oral Communication �� Vendor Relations and Contract Negotiation Education and Skills: BSBA Marketing Minor: Personality & Social Psychology, San Diego State University �� Arbitron-Scarborough Certified (Market Segmentation Analysis): 2004 �� CEMA (Internet Marketing) Certification: 2004 �� Member of Alpha Gamma Sigma Scholastic Honor Society Software Proficiencies: MS Office Suite - Advanced; Outlook, Excel, Access, Word, Front Page, Power Point and Visio. Adobe Suite - Moderate; In-Design, Illustrator, Flash, PhotoShop, Adobe Professional. Additional Applications - Acrobat, PeopleSoft, LMS, MERS, SPSS, FTP. Professional Experience: Senderra/Avelo/Goldman Sachs April 2006 - September 2008 Marketing Project Management Coordinator �� Responsible for establishing and building entire department, developing procedures and managing daily marketing efforts �� Prepares, plans, tracks and analyzes quarterly budgets, overseeing a $130K annual marketing budget �� Website design and management including daily maintenance of website content and creation of all external documentation posted to www.senderra.com �� Branding (creating, registering, trademarking and copyright protecting all logos and artwork) �� Advertising and ROI Evaluation and Conversion Analysis �� Graphic design and campaign development for indirect and direct marketing vehicles including creation of all external and internal sales literature and industry newsletters �� Management of and contract negotiation with various vendors including advertising agencies, graphic designers, collateral vendors �� Manage trade show program (strategy, coordination, scheduling, and budgetary needs) �� Conduct competitive and S.W.O.T analysis research for strategic positioning �� Other responsibilities included event coordination, internal and external communication, sales contest development and tracking, focus group formation to collect strategic insights, selection and purchase promotional merchandise, sales and staff training Head of Broker Administration 4/2006 – 11/2006 �� Developed procedures, built efficiencies and oversaw daily operations of department since conception �� Responsibilities included customer relations, project management and implementation, online document and tutorial creation, internal and external communication, staff management, vendor management and training. Accomplishments: �� Redesigned Senderra’s Website to improve the storefront aesthetics including selection of graphics, logos, images, landing pages, and textual content; collaborated with web design team for project implementation. �� Launched Senderra’s First National Advertising campaign; creating advertisements, conducting ad placement and market competitive analysis and negotiating contracts with website vendors. Total campaign launch was $3000 under budget. �� Converted marketing email communication management system, saving the company an estimated $30,000/yr while also increasing security factors, ensuring data integrity and CANSPAM compliance. �� Headed the team for CAN-SPAM compliance regulation working with key personnel at Senderra, Avelo and Goldman Sachs. Implementation created a unique database to house these brokers and a new S.O.P. for all employees ensuring regulatory guidelines were met. Created a tracking system easily monitored and audited. �� Member of the LOS Conversion Team, and numerous Project Efficiency Teams, which streamlined the business process, re-evaluated S.O.P.s, ensured maximum efficiency, data integrity and interdepartmental communication. �� Headed Event Planning Teams for all holiday functions, receptions and company goal achievement celebrations; consistently coming in 10-15% under budget. Oversaw planning, budget preparation, internal and external communication, vendor negotiations, event setup and break down, purchased promotional items for gift bags, set travel arrangements and created formal itineraries. Applied results from each event to improve future events/meetings. Temporary Assignments Responsibilities included but not limited to: Management: Supervision of various Departments, staff and departmental management, Recruitment Marketing: Market research and data analysis, preparation of promotional materials, advertising and public relations, preparation of bids Training: Manual creation, organized and setup sessions, new hire training for management and associates; including travel to affiliate hotels during the Property Management System transition Production: Designed and produced executive presentations including board meeting preparation Reporting: Retention reporting, Daily reporting Database Maintenance: Maintain customer database, service recovery and retention Client and Customer Communication: including with HUD and affiliate lending banks Event Planning and Preparation: Including volunteer work for the “Pennies for Patients” and “Man and Woman of the Year” events with the Leukemia & Lymphoma Society Administration: Distribution of daily reports, data entry, filing, organization, and reception Wachovia/First Place, Charlotte, NC Executive Administration Temporary Assignment Residence Inn, Charlotte, NC Guest Service Manager / P.M.S. System Migration Facilitator BSN JOBST, Charlotte, NC Executive Admin Assistant for Marketing, Sales & Customer Service San Diego County Water Authority, San Diego, CA Admin Assistant for Marketing & Administrative Dept Vertice / Wachovia Mortgage Corp, San Diego, CA Marketing & Administrative Assistant Volunteer Work 2005 - Current �� Leukemia & Lymphoma Society - Marketing & Special Events �� Samaritan’s Purse – Company Liaison & Coordinator for Operation Christmas Child Processing Center �� Salvation Army - Company Liaison & Coordinator for Angel Tree Toy Drive Coordination �� American Cancer Society – Company Liaison & Coordinator for Breast Cancer Walk Coordination �� The Barnabas Center – Consultant for Website Development and Storefront Options