Account Executive

Posted on: 2008-08-05

JOANNE LONGANILLA 1637 Page Street San Francisco, CA 94117 [email protected] 415-621-4502 (H) 415-298-4452 (C) Mission Focused • Strategic • People Centered High energy professional with success in building and leading revenue-generating operations in highly competitive environments. Proven record of driving fundraising programs coupled with strong understanding of the nonprofit arena. Distinct leadership abilities accompanied with superior relationship management, problem-solving, and customer service skills. Able to build consensus as an expert negotiator, presenter, and influencer. Exceptional interpersonal talents; self-motivated, ambitious, and articulate. PROFESSIONAL EXPERIENCE Account Executive, FEDEX CORPORATION San Francisco, CA 2006 to 2008 • Managed $1 million+ sales territory cultivating the relationship and sales process of small to medium-sized businesses including the conversion, penetration, and retention of accounts. • Rapidly promoted within six months (2007) from selling one book of service with FedEx Kinko’s to selling a portfolio of offerings with FedEx Services. • Immediately grew territory by 20% and maintained growth for the next three months by 10%. • Acquired new business accounts via cold calling, networking, and referrals and grew declining monthly revenue 15% on average. • Integrated customized technology solutions to retain and further understand customer’s needs, and coordinated cross-functional support with internal resources and operations to deepen penetration of opportunities. • Developed complex sales strategies that encompass customer’s complete supply chain and uncovering needs of key decision-makers, cultivating multi-level relationships. • Managed contract implementations and commitments to ensure compliance resulting in 100% account retention while ensuring high level customer service. Sr. Director of Health & Fitness, PRESIDIO YMCA San Francisco, CA 2001 to 2006 • Directed branch and other association-wide programs designed to increase awareness of organization’s health and fitness services, and attract and retain new members. Conducted competitive analysis of marketing strategy and repositioning of outreach events to increase number of revenue generating activities and participation by 50%. - Expanded women’s only triathlon club and founded association-wide San Francisco Triathlon Club, and grew participation to over 200 members. - Established marathon and Fun Run group increasing member renewal by 32%. - Created additional outdoor training and wellness programs enhancing value-added services. • Overcame initial opposition in presentation of business strategy to Board and management team to increase personal training program fees and successfully grew profit margin for the first time in 3 years. • Cultivated community relationships and secured donor involvement in fundraising activities for sponsorships, in-kind gifts, financial donations and volunteerism growing campaign awareness. • Led 2004 annual fundraising campaign establishing alliances with community businesses and vendors, and mobilizing volunteers resulting in the Branch’s highest goal exceeded by 60%. • Designed and executed first Art & Wine Fundraiser in 2004 doubling campaign support base from previous year. • Managed and developed 60-member team through mentoring, skill-building, performance evaluations, and leadership development; increasing staff loyalty and consistently decreasing turnover year over year. • Developed operating budget for health and fitness department based on detailed forecasts and effectively operating within plan. Senior Project Coordinator, ONEBODY.COM Emeryville, CA 2000 to 2001 • Served as co-chief editor of website offering services dedicated to complementary and alternative healthcare through partnerships with major medical institutions, practitioner outreach and consumer education. • Synchronized start-up operations designing, developing and launching new product, “Health Advisor Report” achieving targeted deadline. • Increased site visibility by planning and executing strategic marketing plans, enhancing content provider relationships, and conducted ongoing maintenance and modifications to content programming choices remaining on the leading-edge of industry trends. • Acted as liaison between other departments and affiliated physicians ensuring delivery of up-to-date and accurate information on website. Membership and Marketing Director, CENTRAL YMCA Honolulu, HI 1997 to 2000 • Spearheaded 12-person frontline operations department and developed and instituted new processes for membership retention, renewal and acquisition elevating level of service and member involvement. • Employed effective recruiting and solicitation fundraising methods exceeding 1998 and 1999 annual drive goal by 30%. • Forged and strengthened relationships with community businesses growing corporate sales by communicating the value and benefit of partnerships and employee incentives. • Trained new software membership application to entire branch and executed effective strategies in areas of sales, marketing, registration and customer satisfaction boosting sales plan year over year. • Planned and implemented effective promotional marketing materials, attracting new member enrollment. • Managed and forecasted budgets, operating efficiently within financial plan. EDUCATION AND TRAINING B.A. in Speech Communication, California State University – Long Beach, CA Simply Outrageous Service Trainer, YMCA; Marketing & Membership Program Trainer, YMCA; Membership by Design, YMCA; Strength Training Instructor, YMCA; Advanced Resistance Training Techniques, YMCA; Principles of Healthy Lifestyles, YMCA; CPR/AED Certified; and YMCA Management Modules (Fiscal Management, Group Work, Program Management, & Supervision)