Brand Manager
Posted on: 2008-06-11
Candi Williams Candi Williams Telephone (C)912-531-6324 (H)678-324-7105 Website www.candiwilliams.com Email [email protected] Experience Dolan Bullock Brand Manager, The Colibri Group, Providence, Rhode Island 2006-2008 Developed and managed men's accessories product line, brand, and business with annual gross sales of $8.5 million. Provided leadership to a cross-departmental team to successfully complete collateral, merchandise, and presentations by established deadlines with attention to detail. Forecasted fashion trends for target market, analyzed pricing, and developed merchandise to satisfy consumers with 40%+ internal gross margins. Managed account relationships within luxury distribution channel: Nordstrom; Bailey, Banks & Biddle; Brooks Brothers; Fred Meyer; Jared; and Sterling Jewelers. Increased independent channel sales 5%, or $4.3 million, through sales force of 38+ individuals. Orchestrated previews of seasonal product introductions to press in New York City including editors from GQ, Men's Vogue, Executive Traveler, & Maxim. Spearheaded re-branding efforts as key contact with outside consulting firm, focus groups, and internal operations management of process. Managed re-branding rollout to internal departments, and to independent and major distribution channels with introduction of new brand positioning, logo, colors, and patent-pending packaging. Addressed sales force and internal departments at bi-annual sales meetings and presented current initiatives of the brand. Directed and managed $560K consumer media campaign including web and print in addition to current trade advertisements and shows. Analyzed return on investment of cooperative advertisements with department stores and regional chains. Developed opportunity and merchandise for alternate channels of distribution in apparel stores and in turn broadened the scope of the brand. Transitioned brand from mass/mid-tier to luxury channel focus and developed merchandise and programs. Assisted in budgeting process and operated within budgetary guidelines, while maintaining awareness of key financial measures and business performance. Researched and maintained information on emerging materials, competition (David Yurman, Robert Talbott), and trends for creation of original and profitable new designs. Managed inventory turn and stock of primary active product line of 400+ items in addition to discontinued merchandise. Real Estate Marketing Manager, Amelia Island Plantation, Amelia Island, Florida 2004-2005 Managed marketing of Amelia Island Plantation Real Estate with $68,000,000+ annual sales. Directed promotion of Amelia Island Plantation Real Estate during Super Bowl XXXIX and Bausch & Lomb Tennis Tournament. Supported and enhanced real estate sales by ensuring product was visible in market place through print media campaign. Published quarterly magazine, Home Amelia, with distribution to prospects and homeowners. Director of Marketing & Sales, Serenity Day Spa & Salon, Statesboro, Georgia 2003-2004 Supervised daily operations of salon & spa business including financial aspects with annual sales of $400,000+. Increased salon & spa service and retail sales by 24% with various promotions and marketing strategies. Education University of Georgia, Athens, Georgia — Bachelor of Arts, 2003; Hope Scholarship Recipient, 4 years