Marketing and Operations Manager

Posted on: 2008-06-10

Ashley Kiana Marcella 1646 ½ South Holt Ave. Los Angeles, CA 90035 [email protected] (650) 704-6037 RELEVANT EXPERIENCE & ACCOMPLISHMENTS MARKETING/OPERATIONS/SALES Marketing and Operations Manager, Home Entertainment/DVD Distribution: PorchLight Home Entertainment, August ’07 – Present For Marketing • Oversee and execute all marketing and advertising for home entertainment/distribution department of film and television company. • Duties include managing marketing, advertising, public relations and DVD authoring, marketing research, project management, planning and strategy, design and layout of marketing and ad materials, copywriting and booking of advertisements and trade shows. For Operations • Responsible for all day to day operations and logistics for home entertainment/distribution department of film and television company. • Duties include project, account, vendor, film production and DVD distribution management, processing and tracking of orders and returns, compilation and creation of sales tracking and reports. Client Summary: Alliance Entertainment Corporation, Baker & Taylor, Handleman Company, Ingram Entertainment, Video Products Distributors, Anderson Merchandisers, ESI Distribution, and Wax Works Retail Marketing Manager: Almighty Retail/ISIS Listening Stations, June ’05 – August ‘07 • Oversee and execute all print and online marketing, sales, advertising, and promotions programs for music marketing company. • Duties include operations, client, account and database management/education/upkeep, market research and strategy, marketing and advertising design and layout, promotions, copywriting and compilation and creation of sales tracking and reports. Client Summary: Capitol Music Group/EMI (Includes Caroline Distribution), Warner Music Group (Atlantic/Ryko Corporation/Warner Brothers Records), Welk Music Group (Sugar Hill Records/Vanguard Records), Universal Music Group (Interscope/Geffen/A&M), Image Entertainment, Alliance Entertainment Corporation, Alternative Distribution Alliance Field Marketing Representative: Universal Buzz Intelligence, May ’07 – Present • Promote emerging artists and relevant organizations for marketing and promotions agency. Client Summary: Freshred Marketing/Sales Consultant: SideCho Records/Playback Entertainment, February ’05 – June ’05 • Educated accounts about artists and new releases for record label/entertainment company. • Duties included market research, strategic planning, sales and promotions. • Worked with publicist to write bios, press releases and album release information. Client Summary: Universal Music Group, Island Records, Uprising Records, The Militia Group WRITING Writer and Contributor: Barflies.net, September ’01 – Present • Writer, interviewer, and photographer for online music magazine. • Journalist and photographer for the Van’s Warped Tour, 2002-2004. Client Summary: The Van’s Warped Tour EVENT PLANNING/PUBLIC RELATIONS Event Planning and Public Relations: Biola University 2003-2005 • Market Research, logistics, administrative work and promotions for academic institution. • Co-founder of “Biola University’s Women’s Conference,” an annual event featuring speakers, music and art. • Co-leader of public relations campaign for Biola University’s Reconciliation Chapel Series, a weekly campus-wide event. Campaign increased number of attendance from 30-200 people. SPECIAL SKILLS • Proficient on PC and Macintosh platforms and in Microsoft Word, Excel, PowerPoint, Outlook, and Adobe Photoshop. Experienced in Adobe Illustrator and Dreamweaver. EDUCATION Biola University, B.A. in Journalism emphasis in Public Relations, Minor in Theology, Graduated May 2005