Western Regional Sales Manager

Posted on: 2008-05-27

JENNY A. WATT 4450 Wolff Street (303) 954-0656 (H) Denver, CO 80212 [email protected] (303) 704-6277 (C) PROFESSIONAL QUALIFICATIONS Results-driven and successful executive with refined leadership skills; an extensive background in staffing and employee relations; and 13+ years of experience across the following broad-based competencies: ● Organizational Development ● Interviewing/ Hiring ● Marketing and Business Development ● Staff Training/Supervision ● Sales Management ● Team Development ● Workflow Streamlining ● Revenue Generating Strategies ● Motivational Strategies ● New Product Launch Logistics ● Presentations  Known for ability to develop and lead highly-motivated and productive teams. Highly-successful in collaborating with all levels of management to integrate sales functions into overall business strategies.  Demonstrated track record for developing and utilizing corporate resources to drive and deliver business growth. Experienced in developing sales and marketing plans, expense controls, strategic account goals and operational process improvements. Thrive in both individual and team work arenas.  Excellent oral/written communication, interpersonal, intuitive, organizational, business, analytical, planning, problem solving and leadership skills. At ease in work arenas with changing responsibilities.  Highly-capable and versatile visionary able to oversee multiple, concurrent and senior-level projects. Proactive and conceptual leader with a superior work ethic and ability to think outside the box. PROFESSIONAL EXPERIENCE NATURALLY FRESH, INC. – Denver, CO 8/06 - 9/07 Western Regional Sales Manager • Recruited, screened, hired and developed sales brokers throughout the western U.S. Delegated and monitored workflow, evaluated performance, identified complaints and resolved issues. • Forged profitable relationships with distributors, buyers, food service clients and branch office managers. Participated in key business reviews, planning sessions and food shows to support broker initiatives. • Conceived and executed effective candidate sourcing strategies, and proactively grew a diversified and highly-qualified broker candidate pipeline. Trained brokers on company products. • Grew regional revenue by training staff on company products, expanding market contacts and coordinating highly-successful key customer sales calls. Significant Achievements  Increased revenue within the Los Angeles Market 196%, Seattle and San Francisco markets 87%, and the Phoenix market 16% within one year. Cont’d SILVER EAGLE DISTRIBUTORS (BUDWEISER) – Houston, TX 6/04 - 11/05 Assistant Manager • Managed The Bud Girls and 12 sales staff within the Houston marketplace. Researched and identified new business opportunities. Worked closely with local industry representatives and distributors. • Interviewed, hired and trained new promotional and marketing staff. Built brand awareness and orchestrated successful promotional strategies. Recruited, motivated and retailed quality staff. Significant Achievements  Increased market share 56% within 18 months within local bars and other beverage venues. MILLER BREWING COMPANY – Eugene, OR 5/02 - 1/03 Sales Manager • Directed sales teams and maximized sales through productive distribution channels, innovative displays, incentive programming, onsite promotions, staff training and POS and product inventory control. • Managed territorial major client sales calls and pricing strategies. Motivated and supervised eight distributors, grew the company’s sales portfolio, and streamlined delivery, and increased profitability through both on and off premise accounts. Significant Achievements  Developed the region to #1 nationwide. GLAXOSMITHKLINE / INNOVEX – Kansas City, MO 5/00 - 7/01 Pharmaceutical Sales Representative • Called on 200+ physicians each month across multiple medical specialties, sold prescription drugs from among a mix of 65,000 products, and trained healthcare professionals on product lines. • Met with customers in offices, pharmacies, clinics and hospitals. Successfully captured competitor accounts through comparative selling, strategic selling and superior account service. Significant Achievements  Consistently cited among Top 10% in performance.  Increased market share 18%+ within six months and achieved #26 in national ranking.  Acquired business from 85%+ of targeted physicians. SEAGRAM BEVERAGE COMPANY – Houston, TX 9/97 - 8/99 Sales Representatives, • Managed key accounts, identified market trends, and orchestrated profitable sales, merchandising and promotional activities. Mentored clients and distributors on sales strategies. • Created custom promotional plans and programs for accounts, and enhanced product distribution, placement, pricing, display and visibility. Cited as Rookie of the Quarter in 1997. FIRST AMERICAN FINANCIAL – Houston, TX 11/95 - 3/97 Accounting / Payroll / Human Resources Administrator • Interviewed and conducted background checks for all new accounting staff. Reconciled expense reports for 25+ agents, resolved billing discrepancies and processed high-volume multistate payroll. • Coordinated A/P for a corporate headquarters and eight branch offices. Managed and maintained a 401(k) plan, flexible spending and account deductions for 100+ employees. • Processed vendor, customer and employer inquiries. Maintained all vendor Tax ID information. UTM MARKETING – Houston, TX 1/94 - 11/95 Sales Representative Education and Training TEXAS TECH UNIVERSITY – Lubbock, TX B.A. in Marketing, 1993 PROFESSIONAL TRAINING PROGRAMS / COURSES Solution Selling, 2002 • Intermediate Sales Development Program, 2000 • Strategic Selling. 2000 • SPIN Sales, 2000 • General Sales Skills, 1997 • Marketing and Sales Management, 1994