Posted on: 2008-04-09
Pamela Harding932 6th St Cell (425) 232-7532
Mukilteo, WA 98275 [email protected]
Project Management/ Strategic Planning/ / Creative Conceptual Materials Design/ Sales & Marketing Management / Promotional Special Events / 3rd Party Marketing Programs
Profile Summary
Relevant Experience
Sales / Training
Contributed to profitability by increasing sales, managing yield, and maintaining budget:
§ Successfully increased business from non-producing accounts by 40%
§ Increased revenue production over previous year by 45%
§ Solicited group, charter and incentive travel programs
§ Awarded national recognition for annual revenue increase of 116%
§ Consistently responsible for top producing sales in six Northwestern States and Western Canada
§ Responsible for revenue production and budget of 1200 accounts in Northwest region
§ Acquired/developed/ trained new major national accounts: Costco, AAA, Boeing Travel Club, Expedia. Com, Museum of Glass, American Express
§ Number one producing sales territory for group business Quarter 1 / Quarter 2
§ Developed, planned and executed agency sales seminars, through PowerPoint and reference materials
§ Successfully conducted product training by webinar.
Marketing / Events/Promotions
Forward thinking marketing professional with a solid background in building/developing product growth and implementing marketing programs:
§ Designed effective co-op marketing plans for direct mail pieces, print and electronic advertising
§ Keynote Speaker for annual fundraisers
Pamela Harding
932 6th St Cell (425) 232-7532
Mukilteo, WA 98275 [email protected]
PAGE 2
§ Developed strategic West Coast Marketing/advertising plan for major cruise lines
§ Collaborated with numerous non profit agencies as well as corporations
§ Created fund raising model for Museums such as The Museum of Glass in Tacoma, WA.
§ Successfully developed international choral group that continues to generate 200 cruise passengers annually
§ Developed innovative business promotion, including all project management (design, implementation, marketing, oversight) of “Evening with Mark Twain” soliloquies held at multiple venues
§ Designed and coordinated trade show strategies and booth layout
§ Conducted research and provided analysis on current market trends
§ Developed a fund raising advertising template for non profits and corporations
§ Created national co-op newspaper training manual used by travel/newspaper, marketing and sales professionals
Work History
Regional Sales Manager Pacific Delight Tours, New York, New York 2006 – 2007
Business Development Manager Travel Corporation, London England 2003 – 2006
Regional Sales Manager Costa Cruise Line, Ft. Lauderdale, FL .2002 – 2003
Business Development Manager American Classic Voyages / Delta Queen Steamboat Company
New Orleans, LA 1993 – 2001
Regional Sales Manager Ocean Cruise Line, Ft. Lauderdale, FL 1986 – 1993
Education
San Jose State University, San Jose, CA.
Bachelor of Science
Sales Training Institute, Seattle WA.
Seattle Police Department, Seattle WA.
Domestic Violence Victim Support Team Training
Snohomish County Center for Battered Women, Everett, WA.
Crisis Intervention
Snohomish County Search & Rescue
Washington Administrative Code Requirements for Emergency Responders
Certifications National Incident Management (NIMS) ICS 00100, and IS 00700