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Dana M. Petersen
E-mail:
Experience
Look Both Ways, (Online Safety Consulting) Kirkland, WA Present
Marketing Communication Coordinator
• Develop and implement proposals to secure company investors
• Develop and maintain relationships with local and national media to gain exposure for the company
• Provide company President and CEO with information and research on latest media marketing trends
KING-TV, (NBC) Seattle, WA -
Senior Morning News Producer
• Developed information-rich content, taking it from an idea to a final presentation, including research, writing, copy editing, promotion, marketing and video editing
• Stepped into the role of executive producer for six months, which entailed managing a staff of , including on-air talent, writers, field personnel, and technical employees to ensure delivery of a seamless, high quality product
• Fostered a team atmosphere, keeping members on task and focused on a common goal
• Coordinated multiple projects under intense pressure and deadlines
• Communicated complex public information to a wide audience, pinpointing and delivering the message without ambiguity
KCPQ-TV, (FOX) Seattle, WA -
Morning News Producer
• Took ownership of the complete delivery of two hours of live television every morning
• Designed eye-popping, informational graphics for broadcast
Weekend News Producer
• Oversaw entire production of the newscast including, story assignments, writing, and editing.
• Streamlined production schedule to create more efficiency in the newsroom
• Researched ideas and companies using multiple tools for superior on-air presentations to specific audiences
• Produced and maintained news coverage for Q.com
KKTV, (CBS) Colorado Springs, CO -
News Producer
• Streamlined newscast content to boost overall ratings and used limited resources more efficiently
• Increased page views on KKTV.com by revamping content on a daily basis
Education
University of Northern Colorado, Greeley, Colorado - Class of
Bachelor of Arts, Journalism and Psychology