Television Producer

Posted on: 2008-04-08

Dana M. Petersen E-mail: [email protected] Experience Look Both Ways, (Online Safety Consulting) Kirkland, WA Present Marketing Communication Coordinator • Develop and implement proposals to secure company investors • Develop and maintain relationships with local and national media to gain exposure for the company • Provide company President and CEO with information and research on latest media marketing trends KING-TV, (NBC) Seattle, WA 2004-2008 Senior Morning News Producer • Developed information-rich content, taking it from an idea to a final presentation, including research, writing, copy editing, promotion, marketing and video editing • Stepped into the role of executive producer for six months, which entailed managing a staff of 20, including on-air talent, writers, field personnel, and technical employees to ensure delivery of a seamless, high quality product • Fostered a team atmosphere, keeping members on task and focused on a common goal • Coordinated multiple projects under intense pressure and deadlines • Communicated complex public information to a wide audience, pinpointing and delivering the message without ambiguity KCPQ-TV, (FOX) Seattle, WA 2002-2004 Morning News Producer • Took ownership of the complete delivery of two hours of live television every morning • Designed eye-popping, informational graphics for broadcast Weekend News Producer • Oversaw entire production of the newscast including, story assignments, writing, and editing. • Streamlined production schedule to create more efficiency in the newsroom • Researched ideas and companies using multiple tools for superior on-air presentations to specific audiences • Produced and maintained news coverage for Q13.com KKTV, (CBS) Colorado Springs, CO 2000-2002 News Producer • Streamlined newscast content to boost overall ratings and used limited resources more efficiently • Increased page views on KKTV.com by revamping content on a daily basis Education University of Northern Colorado, Greeley, Colorado - Class of 2000 Bachelor of Arts, Journalism and Psychology