Regional Sales Manager

Posted on: 2008-03-31

Ann M. Franzen 430 Pierce Ave. Roselle, IL 60172 Cell: (630) 973-0479 Email: [email protected] EXPERIENCED ADVERTISING, SALES AND MARKETING PROFESSIONAL Sales success in print, digital and radio advertising. Expert at developing new business and growing existing accounts. Expert at Customer Focused selling. Gifted at creating and maintaining customer relationships. Additional areas of expertise include: Creating Integrated Digital/Print Advertising Campaigns, Pricing & Proposals, Contract Negotiations, Account & Territory Management, Consultative/Solution Selling, Business Development. Professional History: Regional Sales Manager Itasca, IL Putman Media, Inc. 6-2007-present • Created & Coordinated Integrated Marketing Campaigns for large and medium size companies that included print as well as digital • Created and wrote proposals daily/weekly • Worked closely with Publishers and Editors to create client focused plans • Maintained a large territory • Kept a current and rolling forecast for each month • Stayed current on the Share of Market Reports-who is buying the competition and why • Continued education involving new products-digital and print • Developed customer focused relationships with clients Key Achievements  Top sales person for Food Processing/Wellness Foods most issues  Surpassed quota in the first 3 months Account Executive Elgin, IL Elgin Broadcasting/WRMN 1410 AM Radio 8-2004-to 5-2007 • Planned campaigns that included added value promotions such as: remotes, magazine ads, sponsorships and website exposure • Generated new business while servicing existing accounts • Developed sponsorship opportunities for station programs • Created new ad campaigns for new and existing accounts • Wrote copy for new and existing clients Key Achievements  Surpassed quota in first 3 months  Surpassed quota every quarter by 30% plus  Ranked as one of the top sales people-2005, 2006 Account Manager Elk Grove, IL Salem Communications/WZFS 106.7FM/WYLL 1160AM 10-2002-2004 • Planned campaigns that included added value promotions, such as remotes and endorsements, listener appreciation parties, magazine ads, and sponsorships • Generated new business while servicing existing accounts • Created new ad campaigns for new and existing accounts • Wrote copy for new and existing clients Account Executive/Display Advertising Sales Roselle, IL DollarWise Publications 8-2001-10-2002 • Maintained a large customer base • Planned special promotions to create awareness of special events • Trained new sales people • Secured ad copy and proofed new ads Key Achievements  Received Salesperson of the Quarter Award EDUCATION Bachelor of Arts in Interdepartmental Communications/Advertising/Public Relations, Elmhurst College, Elmhurst, IL Graduated May 2001, GPA 3.77-4.0 Associate of Arts at College of DuPage, Glen Ellyn, IL May 1999, GPA 3.94-4.0 Dean’s list for ten semesters, Phi Theta Kappa Honor Society Achiever’s Scholarship, College Of DuPage, Phi Theta Kappa Scholarship, E.C. Graduated from Elmhurst College, Magna Cum Laude References Available Upon Request