Senior Sales Account Manager

Posted on: 2008-03-12

EXPERIENCE POWER DIRECT MARKETING – Newport Beach, CA 01/07/2008 - Present Senior Sales Account Manager / Marketing & Advertising Worked as an account manager for a marketing and advertising firm. List of clients consisted of highly reputable Fortune 500/1000 firms. Focusing on B2B sales distinguishing and developing vital product/services specifically tailored to clients needs. Created consumer awareness through marketing techniques through focus on consumers’ demographics and desires. Maintained and developed new business accounts. • Established customer marketing and advertising targeting needs • Managed, created and reorganized successful marketing and advertising campaigns • Direct Marketing expert establishing messages directly to consumers • Gain extensive knowledge of marketing and advertising requirements customized to specific clients • Expert on Direct Mail, High Quality Door Hanger Advertising, Real Time Personalization, and Portal Advertising Solutions • Recognized communication methods to inform potential customers about products and services and how to obtain them • Brand building, marketing and communication strategy. • Established brand new major accounts such as, Farmers Group Inc, Teleflora, Whole Foods Markets, and Northgate Markets • Manages marketing ownership of the division, sub-division and or vertical market strategic planning, market analysis, competitive analysis and positioning, identification and development of solutions, distribution strategies, pricing, profitability including financial objective and measurement, forecasting, investment recommendations, market deployment and acceptances. • Responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the clients objectives • Analyze and derive conclusions from customer data to determine campaign strategy and implementation • Build marketing programs that drive revenue growth and customer retention • Assist with the coordination, management and decision-making within all aspects of marketing planning, promotion, public relations, trade shows/events, and marketing research in support of the sales & marketing staff and the goals of the Sales Intelligence Division. • Prepare and present ROI analysis on all marketing programs • Assist sales team with collateral and customer communications needs STEC, INC. (F.K.A. SIMPLETECH) – Santa Ana, CA 7/04-8/07 Manager of World Wide Strategic Accounts / Business Product Analysis / Account Executive Worked as an account executive for a leading memory technology company, overseeing the European territory from July 2004 to July 2006 and the Southern California territory, worldwide strategic accounts and Zeus SSD Solutions from July 2006 to August 2007. • Managed manufacturing representative firms in France, Germany, Spain, Italy, Sweden and the United Kingdom, and interfaced directly with top level executives to promote corporate name and influence design wins • Executed and managed channel and direct sales models, targeting OEM customers • Gained extensive knowledge of NAND Flash and DRAM product solutions • Managed POS revenues and drove distribution sales through QBR’s training and promotions to ensure mindshare throughout the territory • Conducted quarterly and annual forecasting, and analyzed and forecasted department sales figures for all territories • Performed inventory management and allocation builds • Interfaced directly with product line management to modify or introduce new features to current product line • Grew Europe Territory from $1M in 2004 to $2M in 2005 • Grew Southern California Territory from $2.5M in 2006 to $4.5M in 2007 (projected) • Promoted to manage the Southern California Region and World Wide Strategic Accounts. Responsible for Direct management of large World Wide Strategic Tier 1 accounts, including IBM, Motorola, Tyco, and Symbol • Established brand new major OEM customers World Wide, such as NorthRop Grumman, Continuous Computing (CCPU), Mercury, Ericsson and QualComm • Numerous design wins with Military, Navy, Automotive, Security, Avionics, and numerous Industrial customers • Planning and execution of trade show events. (West 2006 Show, San Diego) SPECIALTY TIRES, INC. – Lakewood, CA 10/02-3/04 Marketing Coordinator/ Event Manager / Inside Sales Manager Worked as a marketing coordinator for a leading golf car parts and accessories distributor. Researched and analyzed the automotive industry, and developed and maintained company database. • Managed advertising channel, targeting the company’s key vehicles niche, and worked with a team on effective pre-launching sales and marketing strategies • Maintained individual sales goals (daily, weekly, and monthly) via sales floor or phone, and gained experience in cold and warm calling • Manage store inventory, shipments, and product returns, and performed general administrative duties • Maintained accounts receivable and payable, and conducted order purchasing and billing duties for all international clients and distributors • Organized and conducted telephone surveys to determine new potential markets and clientele, and collected data on consumer preferences and compiled findings into graphic illustrations or charts. • Maximized sales and gross margin through effective management and execution of selling skills • Frequently exceeded monthly sales and margin goals • Directed product placement and marketing strategies to increase sales • Ensured store operational activities were well planned and executed in accordance with company directives and standards • Managed the practice of project management to the creation and development of festivals and events. • Planning and executions of events. Expert at the creative, technical and logistical elements that help an event succeed. • Multidimensional profession with exceptional negotiation skills and excellent client service FARMERS INSURANCE – Lakewood, CA 11/99-12/01 Customer Service Representative / Insurance Sales Representative Worked as a customer service representative for a large insurance agency. Prepared insurance quotes and pricing analyses for prospective clients, and answered incoming calls to customer support center. Input claims and adjustment information into database, and performed general administrative duties, including answering phones, filing documents, and creating reports. EDUCATION CALIFORNIA STATE UNIVERSITY, FULLERTON Expected Graduation in May 2008 B.S. Business Administration – Management/Finance LANGUAGES & SKILLS Fluent in Spanish. Basic knowledge of Italian. MS Excel, MS Word, PowerPoint, Access, ACT!, Adobe PhotoShop, etc. ACTIVITIES & INTERESTS Volunteer work for Museum of Latin American Art (MoLAA) and National Multiple Sclerosis Society. Member and dance performer for Club Cubano de Glendale. International traveling, salsa dancing, soccer, foreign languages/culture, music, and volunteer work.