Posted on: 2008-03-07
Soanli Rajput Cell: 612-708-4683 Email: [email protected] Areas of Expertise Technical skills • Microsoft Office suite of products (Access, Word, Excel and PowerPoint) • FrontPage 2003 • Lotus Notes • HTML Academic • Bachelor’s degree in Business Management -University of Phoenix • Bachelor’s degree in Liberal Arts – India , • Certification in Event Management – India Core Competencies • Hands on experience in tradeshow management, logistics, event planning, client management • Execellent communication skils • Excel in web content refreshment strategy. Objective Result oriented Marketing professional with over 6 years of experience seeking a challenging position with an organization looking for strong communication and marketing skills. Employment History Event Coordinator Invensys Inc. lake forest, CA 06/05- 02/08 • Managing international events and on-line registration process to ensure the right audience is in attendance. • Coordinating development of brochures, collateral, web and print advertisements, registration forms and other attendee promotional pieces, including copywriting and working with graphic design team, show team, partners and Invensys distributors. • Work with web-site vendor to develop show web-sites to be functional, including copywriting, developing site map, and overseeing all department-specific pages (operations, conference management, sales, etc.) • Negotiating agreement terms with trade show organizers and venues to secure premium booth position / signage at shows and negotiate terms with outside vendors, contractors, and suppliers needed to support Invensys events activities. • Making creative recommendations for client websites & marketing material and maintaining /developing client relationship. • Estimating and ordering Food and Beverage needs and arranging audio visual equipment, ensuring that promotional materials are produced and mailed in a timely manner. • Coordinate all other activities associated with an event, oversee all aspects of the special event execution onsite, and create a comprehensive and accurate post-event archive • Managing collateral for display and promotional giveaways and tear down of demo booths. • Managing events program for Invensys – Event/tradeshow coordination, development of networking opportunities for the sales teams, onsite event support (travel and booth management), events communications and management of events calendar. • Identifying tradeshow themes and strategies, and ensure that booth design, layout supports the company’s objectives. Managing the trade show booth and product showcase. Executive Assistant -Marketing 10/02 – 03/05 New Century Mortgage, Tustin, CA Worked closely with eCommerce department/wholesale division and provided Marketing support to VP, eCommerce and AVP, Broker Security. Managed successfully all IT moves, corporate event coordination and purchasing and internal shared information for specified departments. Coordinated with e Commerce department to plan, implement and track the effectiveness of marketing activities and conferences. Interfaced with external brokers including destination properties, exhibit companies and associations. Proactively managed maintenance of a comprehensive data base of brokers/loans and served as a liaison with external vendors. Organized business calendar, scheduling appointments/staff, travel arrangements and managing internal employee entertainment events Worked with project implementation managers, developers, software engineers, business users, product user group to continually increase the quality of software and implementation. Monitored work flow to ensure projects to meet deadlines or the deadlines are re-negotiated as necessary in order to meet high customer service standards and outcomes. Ensured that the project managers and Business Analysts understand client concerns, business issues/ project expectations, budget, timing and target audience. Marketing Assistant 11/97 – 06/02 Carlson Companies Inc. Plymouth, MN Provided analytical, project coordination and research support for market research projects. Validated existing and new market needs through primary methods such as surveys and focus surveys and focus group and thorough secondary research. Served as main point of contact for marketing projects and excel in client management. As a key business line contact for online marketing, developed and managed online marketing plan/calendar for ensuring optimal use of online channel to acquire, expand and retain core customer relationships. Developed and coordinated marketing promotional campaigns and programs, including project launches, direct mail management/client communications, collateral, and trade show management. Prepared and submitted statistical reports with illustrations of findings and action plan recommendations to marketing administration management. Exhibited strong organizational skills to resolve day-to-day issues and gathered data on competitors. Ensured all materials are accurate and consistent with brand images: proof image; proof all work for accuracy, consistency and adherence to standards and industry relevance.