Marketing Manager

Posted on: 2008-03-04

QUALIFICATIONS SUMMARY Qualifications: More than eight years of professional experience in all facets of marketing, business administration and technology with an international emphasis and results-oriented management. Specific accomplishments include: - Successfully managed a $4.5 million multicultural marketing and media campaign from pre-production through evaluation resulting in over 130% increase in calls to the Arizona Smokers’ Helpline and increased enrollment in tobacco cessation classes statewide. - Managed the development, production, and media placement of television, radio, and print commercials, and a variety of marketing collateral in English, Spanish, Korean, Chinese, Vietnamese, and Native American languages. - Improved the process of sponsorship negotiations and review, introduced ROI analysis and benchmarking, resulting in savings of over $90,000 during the first year of implementation. - Recommended and executed creative online and marketing solutions for the Smoke Free Arizona initiative resulting in cost savings of more than $150,000 and over 30,000 business owner requests for information and signage prior to enforcement. - Designed and directed the implementation of knowledge sharing systems and communications initiatives, including organizational intranets, public and private websites, newsletters, electronic commerce and social media resulting in increased collaboration and stronger relationships among stakeholders. - Excellent media spokesperson, have participated in a variety of media interviews on radio, television and for print publication; Participated as expert panel member and guest for several public speaking engagements, call-in talk shows, and television and radio segments in English and Spanish. - Experienced national and international conference presenter. EDUCATION/CERTIFICATIONS W. P. Carey School of Business at Arizona State University; 2007 Master of Business Administration The School of Management at University of Texas at Dallas; 2002 Completed graduate level courses in Leadership, Negotiations, and Organizational Management Erik Jonsson School of Engineering at University of Texas at Dallas; 1999 Bachelor of Science, Computer Science, Cum Laude Golden Key National Honor Society; Dean’s List Jean & Redman Achievement Scholarship; Redman Foundation Scholarship Collin County Community College: 1997 Associates of Science, Computer Aided Graphic Design State of Arizona Certified Project Manager ALTA Certified Spanish Translator & Interpreter PRESENTATIONS 2008 – Culturally appropriate social marketing: tobacco cessation initiatives for Latinos in Arizona. AMCHP annual conference, Washington D.C.; Caribbean Tobacco Control Summit, Puerto Rico 2008 – El Tabaquismo, consecuencias y como dejarlo (Tobacco use, consequences and how to quit) KNUV 1190 AM Health Forum, Phoenix 2008 – Multicultural marketing strategies to reduce tobacco use and exposure to second hand smoke in Arizona Busting Myths, Breaking Barriers Conference by the Center for Applied Behavioral Health Policy 2007 – Your life after high school: college and career choices Carl Hayden High School; Chicanos Por La Causa 2007 – Estratégias para reducir el uso de tabaco en los Latinos de Arizona (Strategies to reduce tobacco use among Latinos in Arizona) U.S.-Mexico Tobacco Policy Forum, Mexico 2007 – L.I.F.E. (Latin Initiative to Foster Education) Arizona State University CAREER HISTORY 2006 – Present Marketing Manager, Arizona Department of Health Services, Bureau of Tobacco Education & Prevention 2005 – Present Chapter President, National Society of Hispanic MBAs (volunteer) 2004 – 2007 Online Marketing Director, Alliance of Technology and Women, (volunteer) 2004 – 2006 Webmaster, Arizona Department of Health Services, 2002 – 2004 Online Marketing Consultant (Independent Contractor) 1999 – 2002 Software Engineer & Project Manager, Taqua Systems, Inc., 1998 – 1999 Webmaster, Locnar Software Engineering, Inc., 1996 – 1997 International Development & Research Intern, JC Penney Home Office 1995 – 1996 Computer Services Intern, Collin County Community College 1993 – 1996 Assistant Store Manager, Taco Bell - Pepsi Co., PROFESSIONAL AFFILIATIONS/AWARDS Arizona Department of Health Services Public Health Prevention Services Team of the Year, 2007 National Society of Hispanic MBA’s Phoenix Chapter Diversity Spirit Achievement Award, 2007 American Marketing Association Phoenix Chapter Spectrum Award Best Integrated Multi-media Campaign, 2006 American Marketing Association Active member International Association of Business Communications Active member Silver Quill Awards Judge (work samples, references available upon request)