Director of Sales and Marketing

Posted on: 2008-02-28

Michelle B. Geaghan 8 Ridge Road Waterville ME 04901 Cell: 207-692-3055 Email: [email protected] EXECUTIVE PROFILE Experienced outside B2B sales and marketing professional of medical device/services and other technically oriented sales. Sales Management Skills • Hired, trained, and managed newly developed inside and outside sales force that resulted in a 29% increase in sales the first year at Northeast Laboratory Services (NEL), a medical device manufacturer and laboratory services company. • Assisted management revamp sales team at Sprint with resume selection, interviewing and new hire training. • Participated in Six Sigma Service Management Academy training at Motorola. Sales Skills • Utilized consultative sales techniques to close sales 75% quicker dramatically increase sales, while reducing marketing expenses to increase profitability within NEL. • Exceeded sales quota 161% of Sprint’s voice, fax, data, and private line and videoconference services in a territory no other sales rep wanted. Top sales performer 4/92, 7/92, 7/93 8/93 and 9/93. • Increased profits at Motorola service center 55% through consistent telemarketing of service contracts. Marketing Skills • Implemented “united front” marketing campaign through the use of searchable catalog, Google advertising, trade shows, post cards and other general presentation materials. . • Designed booth, pre & post marketing materials, and made all arrangements for participation in national trade shows for the pharmaceutical, clinical, food, beverage, and environmental industries at NEL. • Increased customer retention 35% at Sprint utilizing communication product which was later imposed on all sales personnel to follow. • Initiated a self authored monthly newsletter at Sprint to a list of my existing customers, local media, international publications and associations. Facilitation Skills • Demonstrated alternative testing methods to laboratories that would increase their efficiencies while reducing expenses at NEL and S&S/Whatman. • Developed the first international products training at Sprint. • Provided seminars on behalf of Sprint to various government organizations; i.e. World Trade Center • Demonstrated Picturetell videoconferencing equipment at Sprint to local businesses in Miami. • Prepared lesson plans and taught adults of various cultures and educational backgrounds English as a Second Language during college. Product/Project Management Skills • Developed daily new products in coordination with QA/department manager s at NEL • Created customer friendly/company profitable pricing plans • Reviewed marketing budgets & plans for 3 divisions at NEL on a monthly basis with management team. EXPERIENCE Director of Sales & Marketing Northeast Laboratory Services, Waterville ME 1/2007-1/2008 Manager of Sales & Marketing Northeast Laboratory Services, Waterville ME 1/2005-1/2007 Manufacturer’s representative Schleicher & Schuell Bioscience, WPB FL 12/2003-12/2004 International Account Specialist Sprint Communications, Miami FL 1991-1995 Customer Service Representative Motorola Communication, Miami FL 1989-1991 EDUCATION & ADD’L RELATED TRAINING: Adult Education Degree Spanish/ESL: University of New Mexico, Albuquerque 1989 Sales Advantage: Dale Carnegie, WPB FL 2004 Working with Your Contract Laboratory JETCC Maine 2007