Account Executive

Posted on: 2008-01-10

Romina Bollini C: 847.220.2679 E: [email protected] WORK EXPERIENCE Univision / TeleFutura Television Group and Univision Online (Chicago, IL) April 2006 to November 2007 Account Executive Generated over $700,000 of new business for Univision and TeleFutura television by using prospecting mediums such as cold calls, walk-ins, letter campaigns and networking groups. ·Consistently exceeded quarterly quotas for Univision and TeleFutura media in 2006 and through first quarter of 2007. ·Earned special-sales bounty for closing new business accounts in December 2006. ·Closed 6 major automotive dealership accounts in 2006. ·Top 3-Account Executive in billing for TeleFutura television in 2006 and 2007. ·Closed first major account within 60 days of employment start for World Cup media package. The Bravo Group (Chicago, IL) May 2005 to April 2006 Assistant Account Executive Assisted in strategic planning, media planning, campaign design, broadcast and print production and overall management of bilingual advertising, marketing and media programs for Kraft Foods. ·Managed all added-value opportunities, traffic instructions, media flowcharts and required creative materials for Kraft Foods brands associated with The Bravo Group. ·Develop and present competitive analysis, strategic-approach platforms and upcoming creative efforts’ presentations for Kraft Foods. ·Managed monthly budget recaps, accrual reports and all billing. al Punto Advertising (Tustin, CA) August 2003 to September 2004 Assistant Account Executive - Promotions Assisted in developing promotional themes that link ideas together under a unified message that supports the Brand positioning and allows for multiple extensions. ·Increased incremental sales for each active account over 35% for 2003-2004. ·Assisted in closing over $5MM in new business within the first 6 months. ·Accountable for the development and implementation of all phases of marketing in the Promotions Department. EDUCATION Bachelors of Art (BA) in Communications, May 2004 ·California State University, Fullerton ·Emphasis in Advertising. ·Minor in Spanish. ·Self-funded 100% of education. MISCELLANEOUS ·Proficient in written and spoken Spanish. ·Traveled to Argentina, Mexico, Uruguay and Spain to further study and practice Spanish, and understand Latin culture as it relates to consumer behavior. ·Knowledge of Matrix, Proposer, Dem32, Donovan and EZPost. ·Knowledge of PC, Macintosh, Outlook Express, Lotus Notes, MS Word, MS Excel, MS PowerPoint, Windows, MS Word processing (75 WPM). ·Played competitive basketball, golf and crew while attending college.