Sr. Marketing Communications Specialist

Posted on: 2007-11-08

Toni Duncan 7716 Royal Lane Apt. D Dallas, Texas 75230 214-361-6312 [email protected] Objective To obtain a position with a company that will allow me to utilize my Marketing skills and experience to their highest potential and grow within the company. Work Experience Senior Marketing Communications Specialist 10/2003 – 5/2007 Intervoice, Inc., Dallas, TX Trade Show  Developed booth graphics for tradeshows.  Managed trade show /event logistics to include but not limited to: food and beverage, booth signage and panels, shipping and drayage, promotional items and onsite meetings  Managed booth staffing to ensure booth was staffed at all times with sales and product marketing staff Lead Generation  Worked with inside sales to qualify C-level, VP, and Director-level contacts within Fortune 1000 companies  Managed leads from trade shows or events and worked with inside sales to qualify leads for outside sales  Used database to distribute email blast, develop lead generation programs around product launches and webinars Communications  Create product marketing collateral to help market company's products by using In Design CS2  Managed the creation of Flash demos and videos for sales staff  Managed Brand completion with Agency  Developed Brand Launch for implementation of new brand throughout Company  Created Brand Metrics for Sr. VP of Marketing to analyze the effectiveness of launch  Created Brand Intranet site for Employees to have central location and access for Brand tools  Work with Product Marketing Managers to ensure brand is consistent across the board with new product development. Project Manager  Act as project manager for marketing to ensure completion of marketing campaigns and projects  Track budget and project schedule to ensure both are on target  Provide status reports to clients Budget  Managed budget for the Global Marketing team  Created and managed budget tracking system to ensure accuracy of expenses for marketing department  Reconciled budget on a monthly & quarterly basis with accounting to ensure Marketing met budget Key Accomplishments  Developed and manage company store for purchasing of company promotional items.  Developed, implemented and managed company virtual warehouse for employees to order product collateral Marketing Communications Specialist 6/1998 - 9/2003 Behold Publications, Dallas, Texas  Participate with team to research markets and channels for advertising placement  Project Managed and develop content for marketing and public relations communication  Research & Gather required material including graphics, photos, etc.  Content development based on creative meetings or assignments  Use software to prepare content to be published in print media and web  Drive reviews and approvals  Proficient graphic design capability for print layout  Handled multiple projects with daily and weekly deadlines  Team oriented.  Follow direction from VP of Sales and Marketing, Director of Marketing, and art director's print templates for content development  Photo and graphic image manipulation for various media  File Systems and Backups for all electronic department files  Budgets and Finance  Participate in and provide regularly scheduled spending reviews  Provide quotes for approval before work is assigned to a vendor  Process required invoices and purchase orders and obtain approvals on all.  Print Media Advertising Purchasing, Placement, Typesetting  Newspaper and magazine advertising layout  Interfaced with print media production personnel as needed  Manage Insertion Orders to place print media in all markets  Manage Service Bureau  Manage commercial printers and print buying process  Checking ads for problems brochure and other collateral layout Floor plan updates to include in brochures, web, and ads  Interface with printers as needed  Output print in required formats  Outsource overflow brochure and ad production work Training Asst. Manager 6/1995 - 6/1998 Texas Instruments, Dallas, Texas  Assisted the Training Manager with the start up of the training department, developed training courses for Fab employees, generated various training reports for managers to track employees training progress, taught training classes such as teaming development, working with others and sexual harassment.  Supervised a team of nine and oversaw the daily operations of the training department. Human Resources Coordinator 5/1989 - 6/1995 Federal reserve Bank of Dallas, Dallas, Texas  Assisted recruiters by prescreening employees, administered pre-employment testing, employee verification and assisted employees with any type of personnel matters. Also, assisted Human Resources Manager with EEOC cases as well as Sexual Harassment suits. I also conducted New Employee Orientation. Trained recruiters on new software, attended Personnel Law courses to stay abreast of the ever-changing HR laws. Planned and coordinated employee tenure receptions, made travel arrangements for recruiters and potential employees. Education 12/2003 - 12/2006 University of Phoenix (Online), Dallas, TX  Some College Coursework Completed  Working on BS in Marketing 6/2005 - 8/2005 Collin County Community College, Plano, TX  Project Management Certification Course 5/1993 University of Texas at Arlington, Arlington, Texas Some College Coursework Completed 5/1989 Skyline High School, Dallas, Texas  High School or equivalent  Received High School Diploma Skills 10 key by touch Adobe Illustrator 7.0 Adobe Photoshop 5.5 In Design CS2 Microsoft Access 2003 Microsoft Excel 2003 Microsoft PowerPoint 2003 Microsoft Word 2003 Oracle People soft Typing 60 WPM WordPerfect 7.0