Sales

Posted on: 2007-10-25

Fredericka A. Davis 15708 S. Ashland Ave. Harvey, IL 60426 708.331.6028 [email protected] Summary Award-winning Sales and Marketing Professional with 10-plus years of experience in sales, marketing, merchandising and visual design, event planning, customer service and management for Fortune 500 and small, privately – held businesses. Effective interpersonal and verbal communication skills. Ability to identify client needs and provide solutions. Ability to calmly diffuse and manage challenging situations. Demonstrated problem-solving ability. Experienced with MS Suite applications, including Word, Excel and PowerPoint. References available upon request. Experience 2002–2007 WEA Distribution Chicago, IL Field Representative – Sales / Marketing Responsible for direct sales (from presentation to close) for area One Stop and retail accounts: achieving a steady increase on accounts overall business while maintaining return percentage with company’s goal average. Developed and implemented consumer promotions for new and established artists in single and multi-city rollouts in support of new releases and tour appearances; developed integrative marketing projects of varying complexity. Defined strategic direction for all marketing activity in support of product release including: product development, direct mailing, promotional campaigns, lifestyle marketing, product placement and venue performances; Coordinate events for area retail, radio and print media partners for promotion of current projects (artist appearance and/or performances) Responsible for merchandising, product placement and consumer promotions with national chains, One Stop distributors, (urban) independent retailers and rack accounts in the Midwest. Accounts include: Best Buy, Target, Transworld, Handleman, and Borders 1998 – 2002 Elektra Entertainment Group New York, NY Executive Assistant – Senior Vice President of Sales Coordinated with Soundscan and Data On Command (internet based sales tracking databases for the music industry); created and distributed Soundscan documents to entire company and artists’ managers; researched sales figures for all Elektra artists on a weekly basis; Created document tracking Broadcast Data Systems (BDS – radio airplay tracking software) for all Elektra Artists Liaison between Field Staff and Warner/Elektra/Atlantic (WEA) Distribution; to get product into merchandising and sales programs at the retail level. Oversaw all product, advertising, contractual and program needs of sales department and independent marketing companies; Involved in merchandising, promotion and micro marketing for set-up at venues featuring Elektra artists Assist Senior Vice President of Sales in day to day operations; Coordinated travel (Air and Ground Transportation) for Department Executives and Field Staff. 1995–1998 Transworld Corp. / Record Town Short Hills, NJ Senior Sales Associate Effectively trained and supervised store personnel (5 – 8) associates per shift), in selling techniques and customer service. Bookkeeping (recording daily sales), monitored budget and financial statements; continually set and maintained a minimum of 10% increase over previous year’s sales; created marketing displays for sales floor promotion. Education 2005–Present South Suburban College South Holland, IL A.A., Business Administration; Excepted Graduation Date 05/08 Phi Theta Kappa National Honor Society