General Manager

Posted on: 2007-10-15

Crystal Petersen____________________________________ 435 N. Second Street, San Jose, CA 95112 [email protected] (619) 347-8624 QUALIFICATIONS SUMMARY I am a hands-on, dynamic, enthusiastic professional who consistently demonstrates integrity, vision and a positive outlook. I am looking for an opportunity within your company that utilizes my skills, experience and education to build and grow with. Capabilities include: • Project Management • Budget creation • Future Planning • Revenue management • Training and development • Marketing plans • Human resource • Financial Analysis ______________________________________________________________________________ EXPERIENCE HIGHLIGHTS Finance and Accounting • Responsible for all financial duties utilizing QuickBooks. • Functioned as primary contact for accounts payable, negotiated with vendors and processing payments. • Managed costs of all hotel functions as well as establishing and maintaining budget goals and guidelines. • Organized and analyzed all financial reports and preparations for Quarter and Year End reporting and taxes. Human Resources and Management • Handled employee relations, managing, recruiting and staffing, training delivery and coordination, operational issues/strategic planning and special projects • Identifying and resolving current and potential employee problems through analysis of performance appraisals, counseling, and coaching sessions. • Processed bi-monthly payroll, updated employee records, and handled unemployment claims and workers comp claims. • Additional responsibilities include: benefit administration, compensation, counseling, safety and training/development. Sales and Marketing • Responsible for the sales and marketing budget, forecasts, advertising, marketing and business plans, as well as the supervision of a Group and Sales Assistant. • Aggressively pursue new accounts and negotiate corporate and group contracts to positively impact hotel budgeted revenues. • Develop marketing strategy by analyzing historical, current and future hotel/market trends and creating strategies to capture the maximum amount of revenue and meet/exceed sales goals. • Increased annual revenues from $250,000 to over $1 million, increased ADR from $75 to $185, and increased occupancy from 41% to 82% all within 5 years. • Created a more user friendly website and researched best key words and visuals for increasing website visits and on-line booking. Project Management • Created all project proposals including cost effective returns and long term savings, time schedules, contractor assignments with warranty guarantee and service agreements and before and after visuals of the repair . • Created and defined all objectives of remodels and incorporation of new systems. • Managed and created all budgets and adhered to projects financial resources. • Obtained, coordinated and oversaw all contractors and entities to complete the project. • Minimized any downtime of utilities, noise or inconvenience to work environment, hotel guests and surrounding neighborhood and community. Training and Development • Developed a New Hire Orientation, which included a multiple week training/development of new employees through all facets of hotel processes. • Ensured all new hires received training from multiple trainers in order of ensure all components of the hotel industry were explained and learned. • Communicated major company stances on ethics, harassment, and customer service through tutorials, videos and handouts. • Discussed compensation schedule, sick and vacation time, reviewed 401K and insurance benefits. Legal, City and Coastal Agencies • Obtained and collaborated all information needed for city building permits. • Coordinated research studies, geological findings and legal interpretations needed for seawall repair from State of California Coastal Commission. • Attended and represented property at local planning board and San Diego City Council meeting. • Met and discussed property issues with City Council members, City Planners and local planning board Presidents. On-site Management • Managed the hotel in the most efficient and profitable manner possible while creating the greatest possible satisfaction and well being of all hotel guests, staff and ownership. • Exhibited excellent problem solving skills and costumer solution and investigation initiatives regularly on a 24-hour basis. • Responsible for all daily operational functions of property. ______________________________________________________________________________ EMPLOYMENT HISTORY • CONSULTANT-Inn at Sunset Cliffs, San Diego, CA, June 2002-Present • GENERAL MANAGER-Inn at Sunset Cliffs, San Diego, CA, May 2002-June 2007 • BARTENDER-Sloppy Joe’s, Key West, FL May 2000-March 2002 • OPHTHALMIC TECHNICIAN-Grand Island, NE May 1999-May 2000 ______________________________________________________________________________ COMMUNITY INVOLVMENT 1st Vice President of the Ocean Beach Town Council September 2005-May 2007 Member of the Ocean Beach Town Council September 2004-May 2007 ______________________________________________________________________________ EDUCATION Pittsburg State University, Pittsburg, KS August 1994-December 1998 Bachelor of Science in Biology, Emphasis in Chemistry, Bachelor of Arts in Psychology Collegiate Varsity Letter Winner, Volleyball, 3 Years August 1995-August 1998