Posted on: 2007-09-22
To whom it may concern: It is with great pleasure that I submit my application for your consideration. I am a recent MBA graduate from a Financial Times Top 50 business school who has extensive experience in marketing, communication and event management. I am seeking a full time position in strategy / corporate development or services operations. Following is a brief overview as to who I am, where I have come from and where I am headed. As outlined in my CV, I have considerable experience within strategy development, framework development and implementation, and working across cultures. My background in providing marketing services to diverse companies has given me depth of experience as well as skills in understanding client's concerns and providing innovative and practical solutions. Through my work achievements I have consistently demonstrated the ability to break down problems to first principles, to conduct the necessary research, concentrating on the detail without losing sight of the broader picture, and to communicate the solution or findings in a professional manner. I have considerable experience in leading teams and implementing solutions and the achievements listed in my CV demonstrate my initiative and ability to apply these same skills to business issues in areas of which I have limited prior experience. To highlight some of my core competencies: Work well under pressure: Leading teams on client site raises a set of exceptional challenges where professionalism is expected at all times, especially under pressure, as I delivered in my most recent engagement. The project in question was to be delivered in an exceptionally short timeframe and extremely limited resources. Project management: As a deadline driven person, I believe in doing what needs to be done to get the job completed on time, in scope and within budget as often as practicable. Key to success in my roles was my ability to develop and implement flexible organizational frameworks, solid project management skills as well as to my ability to develop and maintain strong working relationships, both internal to and external of the organization. Contribute to the development of others: I firmly believe that you are only as strong as team around you. I, both as a team leader and member, pay attention to my and my team members' developmental needs and work collaboratively to improve the team's efficiency. My personal philosophy is that whether overtly or covertly, the difference is in the detail. My diverse background will bring a fresh perspective to your team. The personal drive, ambition and energy I have displayed both in the work environment and in extra-curricular pursuits place me in a good position to deliver significant performance improvements for your company. I am also confident that my collaborative style and friendly approach is an asset to the team. Please do not hesitate to contact me with any queries or to arrange an interview. I look forward to the opportunity to further discuss this role with you. Yours sincerely, Amy Schofield AMY SCHOFIELD MBA EDUCATION 2006-2007 Master of Business Administration Australian Graduate School of Management (AGSM) Sydney, Australia Exchange with London Business School London, England 1996-1998 Diploma of Marketing Management TAFE NSW Sydney, Australia 1992-1994 Bachelor of Medical Science University of Sydney Sydney, Australia PROFESSIONAL EXPERIENCE Jun 07-present BlueChip Communication, Boutique Financial Services Communication Consultancy Australia SENIOR CONSULTANT � Led the development and implementation of the Marketing Communication Strategy for the launch of a financial planner training institute by a leading financial services provider that resulted in interest generation in excess of target. � Developed and implemented intra-group communication processes that increased group morale, decreased duplication, and resulted in 15% more work of desired quality completed on time. Apr 06-Oct 06 Australian Bureau of Statistics Australia (During MBA) AREA MANAGER � Recruited, trained, motivated and led a culturally diverse team of eight to match the needs of a diverse local population resulting in a high participation rate for the region in the 2006 ABS Census. � Planned data collection and workload distribution based on historical data to ensure timely delivery within constrained deadlines. Apr 04-Jan 06 CONSULTING, freelance Australia / England Industries included fashion, hospitality, and tourism � Developed the business case for a new restaurant concept that resulted in scaling back the scope and timing of the venture by the client to increase the chance of a successful market entry. � Analyzed the Australian fashion industry to identify unfilled opportunities, determined viability and key success factors. � Researched, prepared and delivered cultural briefs on several European cultures for non-European audiences, increasing their communication efficiency and facilitating integration into the local culture. Sep 02-Apr 04 Connell Wagner, Multi-disciplinary engineering company Australia MARKETING MANAGER � Developed and co-ordinated an Internal Communication Audit resulting in rationalization of information and bulletins to over 300 staff nationally; the audit decreased unfocussed communication by 30%. � Led a team of six to execute a series of events for government and corporate clients that led to a 3% increase in direct approaches. � Managed the brand by implementing quality control processes that increased demand for the company as a preferred supplier. � Managed the transition of the Sydney office to a client-focused organization through the development of cross-discipline communication and training programs which streamlined client interactions and reduced duplication by 3%. May 01-Sep 02 Traveling throughout Europe, North America and Australia Europe / Australia Oct 99-Apr 01 Reuters, News and Financial information company England MARKETING EXECUTIVE GSME ADMINISTRATIVE ASSISTANT � Initiated employee motivation campaign for over 100 global sales staff and maintained market share in fiercely competitive, �300 million revenue per annum market. � Instigated and led the development of best practice framework for measuring effectiveness of communication channels which resulted in a more efficient channel strategy. Jul 99-Oct 99 Pursuing my interest in Acting/Modeling Europe Oct 98-Jun 99 Australian Business, Business advisory association servicing both members and non-members Australia MARKETING EXECUTIVE � Managed the analysis, planning, and execution of Direct Mail campaigns leading to 5% increase in response rate. ADDITIONAL INFORMATION � Advanced MS Word and Powerpoint; above average Excel, MS Project and Adobe skills. � Represented the AGSM in touch rugby at the Business School International Rugby tournament in the USA. � Passionate about Acting/Modeling; currently working on a film to be screened at Tropfest 2008. � Volunteer Marketing and Communication Manager for the Screenworks Manly Short Film Festival, Sydney. � Founder and Managing Director currant trends Led a team of 14 to devise and implement a media event and Marketing plan that enhanced the profile of the Australian Dried Fruit Association as part of my Marketing studies.