Account Relationship Specialist

Posted on: 2007-08-14

Caroline D. Trabue 351 S. Audubon Indianapolis, IN 46219 Phone: (312) 636-4012 Email: [email protected] Objective A position with a successful company that utilizes my skills in sales and marketing Education and Qualifications Bachelor of Arts Mass Communications, University of Kentucky, August 1996-May 2000 Proficient in all Scarborough products, Ad-Telligence, CMR, Stellar, AdMall, Galaxy Navigator, Windows 2000, Microsoft Office, Works, Word Perfect; able to quickly and efficiently use the Internet; strong leadership and public speaking skills, innovative problem solver Work Experience Gannett Newspapers, Indianapolis Star Indianapolis, IN Account Relationship Specialist January 2007-Present Provide new account development expertise and handle account management responsibilities of existing newspaper and online accounts through cold calling, relationship building, market research, and presentations. Conceive, develop and launch creative campaign ideas based on results of extensive needs analysis and market research data. Promptly respond to client inquiries regarding rates and order status. • Successfully generated 48 new advertising accounts, generating over $100,000 of revenue within a six month period. • Increased revenue from over 90 accounts over a six month period accounting for revenue over $112,400. • Used Market Research to analyze and build power point presentations. I presented the information to large clients. Nielsen Media Research, Chicago, IL Account Manager and Trainer April 2004 January 2007 A TV ratings company that gathers TV viewing demographics for targeted marketing research and sales. I managed accounts in 16 cities consisting of 64 television stations. • Won two client partnership awards for best work with clients - out of a pool of 60 candidates • Won employee of the quarter award for positive client feedback • Responsible for online and in-person training of Account Executives and Sales Management at over sixty television station clients • Provided software installation and training to sales staff • Develop client specific training, and data driven presentations, which highlight our software’s benefit to the client’s marketing strategy • Trained 5 other Account Managers/Trainers • Developed and presented material on selling advertising utilizing Scarborough Research software at Scarborough national conference. The audience consisted of TV station General Managers, Research Directors, General Sales Managers and Local Sales Managers. • Demoed software for prospective clients Harold’s, Louisville, KY Assistant Manager May 2003-April 2004 A high end clothing store for men and women. I sold clothing and accessories while managing a sales staff and daily store administration. • Responsible for training new associates; Managed all aspects of payroll, store inventory, and visual layout • Acting floor manager - responsible for handling all aspects of customer issues and took part in interview process for new associates WBKI-TV Louisville, KY Account Executive November 2002 - May 2003 A WB Affiliate Broadcast television station. I sold television air time, worked with advertising agencies and went on cold calls to prospective clients. Created research driven reports for a sales staff and management using Nielsen software products. Developed sales reports and assisted sales clients with their day-to-day needs. • Brought in new clients by continuous prospecting • Maintained and increased sales volume from established accounts and collecting all account balances • Managed inventory to meet client needs as well as making use of the station’s available inventory • Processed advertising schedules and call reports and maintained quality relationships with clients • Created ratings and sales driven presentations for clients using ratings information and Power Point Research Analyst January 2002 - November 2002 • Analyzed Nielsen ratings data • Went on calls with Account Executives to sell ratings information • Developed research driven Power Point presentations • Relayed ratings information to staff and estimated future ratings of TV shows based on Nielsen data and mathematical equations Local Sales Coordinator August 2001-January 2002 • Developed sales reports for Account Executives • Corresponded with local clients about their sales orders • Wrote avails for clients • Elucidated information pertaining to sales contracts and Nielsen ratings Patrion.com Intern to Vice President of Content Development May 2000-September 2000 • Responsible for editing, revising and publishing news articles for the web site, including the first Patrion newsletter • Researched and reported on competitor sites; Contributed to the development of the website user manual