Senior Product Manager

Posted on: 2007-07-24

Colleen Bradley 3015 Edmond Street Billings, MT 59102 406.661.1269 [email protected] SUMMARY OF QUALIFICATIONS A results-oriented professional with over 15 years experience delivering customer appreciated value and competitive advantage, managing winning marketing products, programs and campaigns, leading cross functional, geographical and culturally diverse work teams. Demonstrated broad knowledge of marketing plan implementation, knowledge of industry norms and market opportunities, high competency in product life cycle management, ability to evaluate and negotiate business contracts. Committed to exceeding customer expectations. Creative and progressive manager skilled in: Independent Consulting for Fortune 500 Cultural Intelligence & Business Acumen International Marketing & Experiential Marketing Public relations, Advertising, & Messaging Managing Brand Experience & Brand Value Measurement Strategy, Business Intelligence & Development Customer Insights, Personae, Usability & Usage Models Social Computing & Social Media Value Based & International Pricing Intellectual Property & Gray/Black Marketing Strategies OEM Partnership, Category & Channel Management Team Leadership Program & Project Certification Persuasive Communications Secret DoD clearance EXPERIENCE 2005 - 2006 INTEL Corporation, Hillsboro, OR Industry: Software, B2B and Consumer Products Group Product Manager Directed customer-driven strategic planning, product development and life cycle management of key technologies. Led execution of vital marketing plans at the market and product level and, across the company including international geographies and with OEM partners, dramatically increasing total available market, improving market share, revenue and profit. Directed business and competitive intelligence, international pricing and primary research including ethnographic deep customer insights, personae, usability, usage cases and models for developed and emerging markets. Created roadmaps for customer needs, technology and competitive views. Strong track record in identifying customer appreciated value, analyzing domestic and international market environments and, evaluating trends and implications. Led public relations and promotional campaigns, GTM strategy, demand generation activities, positioning, key messaging, advertising, marketing collateral, and web presence. Developed Web 2.0 and social media strategies for significantly improved customer relationship management. Built effective cross functional teams to drive innovation and invention in APAC, EMEA and the Americas. Responsible for the development of channel programs and co-marketing activities. Led team responsible for Intel Corporation's new brand image and improved management of brand assets. 2000 - 2005 HEWLETT-PACKARD Corvallis, OR Industry: Consumer and Technology Goods Senior Future Products Manager Directed key technology innovation and invention developments and, led product life cycle management of consumer products resulting in $7 billion dollar contribution to revenue. Designed product development life cycle management processes and global launch activities for a multi-billion dollar consumer product line. Led business intelligence and international primary research activities creating customer needs, technology and competitive roadmaps. Implemented improvements in total customer experience to resulting in significantly increase sales. Directed virtual marketing teams in the Americas, EMEA and APAC. Led team to create and implement new global brand and managed brand experience, to enhance company and product images. Directed marketing campaigns, demand generation and customer loyalty programs to win market share, increase total available market and improve revenue and profitability in strategic market spaces. Led public relations activities, advertising and, news media and trade press events. Created key messaging, web content and marketing collateral. Leveraged social media marketing efforts to improve ROI on marketing expenditures. Developed international value based pricing strategies for competitive advantage Created new policies, international processes and solutions to address gray and black marketing resulting in $10 billion dollars in company revenue. 1998 - 1999 WL GORE AND ASSOCIATES Flagstaff, AZ Industry: Biotechnology/Pharmaceutical Senior Marketing Manager Directed bio-medical and medical technologies product life cycle management, led strategic marketing plans and promotion campaigns, branding, public relations and marketing communications. Led primary market research and focus groups of vascular surgeons, interventional radiologists, cardiologists and interventional cardiologists. Directed business and competitive intelligence for new technologies and bio-medical products. 1996 - 1998 SEMPRA ENERGY/SDGE CORPORATION San Diego, CA Industry: Utilities and Technology Independent Consultant Independent Consultant to Senior Executive VP, on joint ventures, mergers, capital acquisitions of new technologies, energy deregulation and, industry and company restructuring. For the largest corporation in California, established new customer focused marketing strategies, led high impact market plans for improved competitive positioning, and development of business functions. Directed public relations campaign, influenced community dynamics and improved business management resulting in the successful reorganization of the San Diego Symphony, out of Chapter 11. 1993 - 1996 PACCAR CORPORATION Bellevue, WA Industry: Manufacturing Senior Product Marketing Manager Executive Leadership Candidate responsible for domestic and international strategies to increase market share, develop new generation products and, increase profitability of mature product lines, increasing margin by $10 million per year. Implemented state-of-the-art components into the product line resulting in significant competitive advantage and, $2 million of cost reductions. Led efforts to improve marketing tools resulting in a significant increase in sales wins. Negotiated key points resulting in union strike avoidance. Directed public relations, advertising and demand generation activities. Led primary market research resulting in new business models with 100% increase in high profit margin sales. Created channel and supplier programs to improve performance and profitability resulting in zero factory down time during critical parts shortage. 1991 - 1993 CITY OF SEATTLE, CITY LIGHT, PERFORMANCE DIVISION Seattle, WA Industry: Government- Local/State Strategic Planning Manager Supervised staff of 21 in the City of Seattle's Performance Division including the Strategic Planning Group, the Accountability Framework Team, Employee Productivity Group, Community Outreach and Internal Audit Team to create the strategic planning process and strategic plan. Established organizational restructuring plan resulting in effective alignment of critical resources with mission and strategy. Led efforts for public relations, constituency involvement process and external communications plans, resulting in significantly improved citizen satisfaction. Advisor to the Mayor and City Council. Received commendation from the Mayor. 1986 - 1991 GENERAL DYNAMICS CORPORATION San Diego, CA Data Systems, Space Systems and Convair Divisions, San Diego, CA, Cape Canaveral, FL Industry: Aerospace/Aviation Senior Program Manager Directed development of classified Department of Defense systems. Key participant in design and implementation of a nation-wide secure network to transmit voice, data, and image between government contractors, customers and NASA resulting in significant new contract wins. Project managed teams of 20 professionals, capital and operating budgets of $20 million, to renovate engineering, launch control systems and facilities, for Cape Canaveral, Vandenberg Air Force Bases and, Huntsville NASA site for Atlas/Titan Centaur and other programs. Directed strategic planning, resource planning, and technology development and information security for the Space Systems Division. Liaison and public relations management during national disaster. Directed the start up and management of the program office, marketing and business development, for the MD-11 Aircraft Program and close out of the DC-10/KC-10 Program. Responsible for strategic planning, business intelligence, budgeting, P & L reporting on $2 billion revenue program, reporting to the Executive VP. Managed 15 employees. 1982 - 1986 SDG & E / SEMPRA ENERGY CORPORATION San Diego, CA Industry: Energy Utility Technology Manager Led new technology development, implementation and integration, including comprehensive mainframe systems of MRP/DRP, inventory, accounting, purchasing and new General Ledger. Selected for fast track management program with key assignments in business development, marketing, DSM technology implementation and strategic planning. Supervised staff of 12. FUND RAISING / FOUNDATIONS San Diego Symphony Children’s Hospitals San Diego & Seattle Sail America America’s Cup Foundation San Diego Humane Society EDUCATION University of Montana Missoula, MT MBA, High Honors Dartmouth College, Tuck School of Business, Hanover, NH Executive Leadership Marketing Certification 2005 University of Montana Missoula, MT B.S. Science, Finance and Economics, Honors Center for Creative Leadership, Executive Leadership Certification, Colorado Springs, CO