Posted on: 2007-04-19
SHERRIE L. WALTERS 754 N. New Jersey St. Indianapolis, IN 46202 317-640-2441 [email protected] CAREER SUMMARY • An accomplished Marketing/Merchandising leader with an outstanding management record. • Extensive Marketing/Merchandising experience including the development of manufacturer programs and implementation, and the timely completion of merchandising initiatives. • Ability to successfully build relationships within the retail management sector. Bridge the retail/manufacturer gap to achieve both combined and individual goals. • Broad experience in training development processes, organizational development, continuous improvement, standard work, and strategy development. WORK HISTORY HALLMARK CORPORATION March 2006 – present Major greeting card manufacturer. Territory Assistant – Field Operations Direct responsibility for store level merchandising and sales opportunities for 30 mass merch/drug stores in the greater Indianapolis area. • Train Card Specialists in each account on corporate directed programs and procedures. • Ensure proper signing and POP is placed in accordance with manufacturer guidelines. • Capitalize on sales opportunities within each individual account. • Communicate store responsibilities and partnership strategies to enhance sales and ensure product compliance. S & S WALTERS, LLC 2000-March 2006 Owner of part-time venture assisting local retailers in selling product on-line. 6 primary customers selling through a proprietary website and auction sites. UNITED STATES CENSUS BUREAU 2000 Government agency dedicated to the collection of pertinent populous information. Team Leader Field Operations Managed the daily completion of all field operations for a team of 12-15 data collection employees. • Led team to 100% timely completion of daily and weekly assignments within the assigned geographical areas. • Maintained necessary scheduling, including the corresponding reporting. • Selected to oversee the completion of numerous special projects and assist in other geographical areas. HUFFY SERVICE FIRST 1996-1999 Subsidiary of the Huffy Corp, a consumer goods manufacturer. Manager of Program Management Senior Staff Member responsible to plan, coordinate and direct all facets of Program Management Operations. • Directed 5 Program Managers, 3 Merchandising Specialists, and 2 Administrative Assistants in the development and execution of all merchandising programs. • Developed instructional deployment plans that consistently achieved expected operating margins, timely completion and customer profitability. • Reviewed all pricing proposals for alignment between field implementation plans and expected operating margin. • Saved the company $1.2 million per year by developing and implementing a very successful field travel policy. • Prepared and delivered key presentations to customers, senior leadership, and field groups. Program Manager Responsible to work directly with manufacturers and retailers to develop merchandising programs, coordinate field completion, submit real-time reports, and develop new business. • Repeatedly assigned troubled accounts to redevelop, redesign and ultimately save existing accounts. • Developed 30% additional business with existing clients exceeding all expectations. District Marketing Manager Responsible to plan, coordinate and direct all facets of operations within the designated zone to insure 100% completion rates for all merchandising programs. • Developed, implemented and managed a national $5 million program for a major greeting card company as an additional assignment. • Managed and directed 40-50 field operation merchandisers. • Exceeded all field execution percentages for all programs. • Developed company-wide, standardized system for renting, ordering and direct-billing equipment to install signage and other POP. • Qualified all zone field personnel to implement each custom designed program for an individual manufacturer. SPAR MARKETING FORCE 1994-1996 Retail specialized in-store support services. District Manager Responsible to plan, coordinate and direct all facets of the designated district operations to insure 100% completion rates for all merchandising programs. Worked with many manufacturers to insure satisfaction of program development and execution. • Guided more than 90 merchandisers in a 3 state district to the successful completion of all assigned and designated merchandising assignments. • Directed Team Leaders and Merchandisers in various programs to insure exceptional training and execution of all initiatives. • Legally “orientated” all merchandisers on an independent contractor basis, which included motivating a non-committed merchandising field force. • Managed 2 Team Leaders to assist in orientations, completions and facilitations of all manufacturer programs. • Presented field initiatives to major clients, such as Proctor & Gamble, Warner Brothers Video and Tyco to ensure continued business. • Conducted time-study operations to develop new programs and implementations to the field, which would include new planograms, facing cut-ins, integrity checks, audits, POP placement, and inventory analysis. • Led and organized major reset team implementation in my region to ensure successful and timely completion of all initiatives. EDUCATION Indiana University-Purdue University Indianapolis Major: Psychology-Industrial Organization Minor: English Credit Hours Completed: 120 • Will achieve BS in December 2007