Sales & Marketing Director

Posted on: 2007-04-01

MELISSA DE LA RAMA 99 John Street #614 New York, NY 10038 Tel: 818-917-7757 E-mail: [email protected] Education: NEW YORK UNIVERSITY New York, NY Leonard N. Stern School of Business Master of Business Administration, May 2008 Specialization in Marketing and Entertainment, Media and Technology • VP Events, Media, Entertainment and Technology Club • Active Member, Graduate Marketing Association • Integrated Development Program, selective alumni mentorship at Time Warner WELLESLEY COLLEGE Wellesley, MA Bachelor of Arts, Biological Sciences, June 2001 • Vice President of Programming, Residence Life (Planned college-wide events for 4,000+ students) • Study Abroad, Institute for the International Education of Students, Vienna, Austria, Spring 2000 Experience: THIS IS THAT CORPORATION New York, NY Spring 2007 Intern • Prepared industry research for the GO TO Film Fund established by production companies This is That (Eternal Sunshine of the Spotless Mind, 21 Grams) and Anonymous Content (Babel) • Contacted hedge funds, private investors and law firms to build interest in the fund ALPHA RETAIL TECHNOLOGY Calabasas, CA 2004-2006 Sales & Marketing Director • Developed, planned, and executed national and international promotional campaigns, including a direct mail/email and telesales campaign specific to SMB extreme sports retailers in Q12006 • Articulated value of technology product to prospects through one-to-one meetings and sales pitches • Acquired new clients including retailers Crocs, Goodwill Industries and Prêt a Manger • Consistently increased sales revenues each year; achieved $1M in direct sales in FY2006 • Directed retail consultants, project managers, sales staff and other support personnel to provide clients with quality account management • Established new partnerships with multiple firms including IBM and Business Objects, and identified new business development opportunities with existing partners • Prepared annual sales and marketing budgets; forecasted sales revenues 2003-2004 Sales & Marketing Manager • Wrote corporate business plan outlining company and product launch into the U.S. market • Conducted business development and marketing research to analyze major competitors, identify competitive advantages, and determine product positioning and go-to-market strategy • Supervised internal creative services and external vendors for the development and execution of marketing program deliverables including print advertising, tradeshow materials, sales collateral, and promotional websites SMC NETWORKS Irvine, CA 2002 Marketing Services Manager • Led cross-functional team in launching SMC’s Channel Partner Program • Created presentations and prepared reports to support the VP of Sales and SMC’s movement into the consumer retail market (Fry’s, CompUSA, CircuitCity) from business-to-business model 2001-2002 Marketing Coordinator • Designed how-to kits for product-focused marketing campaigns which were used by the outside, inside, and international sales teams • Revamped the editorial review process, saving SMC Networks more than $55K dollars a year Additional: • Volunteer Manager of Major Events, Christopher Street West • Board Member, Asian Pacific Islanders for Human Rights