Marketing Manager

Posted on: 2007-03-16

LETHIA W. COOPER Elmont New York 11003 Cell: 917.623.2428 [email protected] EDUCATION Long Island University, C.W. Post Campus, Brookville, NY Bachelor of Arts in Communications Minor: Public Relations/Marketing, June 1995 EXPERIENCE March 2006-Current SCULLY SCOTT MURPHY & PRESSER P.C., Garden City, NY Marketing & Travel Manager • Develop marketing plan for the firm • Plan and execute company events (set location, manage budget, staff, etc.) • Manage public relations agency (review releases, CD roms, web site & collateral) • Manage the creation and distribution of announcements, brochures, web site content • Advise lawfirm partners about relevant marketing trends online and offline • Provide developmental marketing strategy for all firm practice groups • Lead, facilitate, & execute office marketing strategy for in-house events • Manage corporate travel for over 230 clients, partners and associates • Coordinate company human resource efforts September 2002- NORTH SHORE UNIVERSITY HOSPITAL, Manhasset, NY Current Public Relations Consultant/Writer, NSLIJ Dept. of External Affairs • Constructed press releases on internal events, departments, and individuals • Organized media tour • Supplied local media with information on NSLIJ events • Served as internal journalist (interviewed subjects within NSLIJ for news articles and releases) • Interacted with high-level officials throughout the hospital to initiate customer service programs September 2002- NORTH SHORE UNIVERSITY HOSPITAL, Manhasset, NY March 2006 Registrar, Department of Outpatient Registration • Verification of patient insurance information • Updating and maintenance of patient demographic records • Creation and maintenance of departmental brochure • HIPAA compliance management • Formation of departmental public affairs strategies and tactics • Obtained knowledge of ICD-9 diagnosis codes and hospital billing procedures • Secured patient authorizations and referrals January 1999- SMARTCASUAL .COM, New York, NY September 2002 Online Marketing Specialist • Developed and implemented cost effective customer acquisition programs to drive traffic and sales online including but not limited to: search engine optimization, portal relationships, content and affiliate partnerships, blogs, viral marketing, message boards. • Managed creative vendors/consultants in the development of images, content/copy, promos, and landing pages for marketing initiatives. • Responsible for maintaining, updating and communicating overall marketing calendar to the company inclusive of all marketing initiatives. • Managed email process from development through implementation: issue creative brief, coordinate with merchandising, inventory planning and site manager, manage creative process, source code set up, tracking and analyze results • Responsible for creating database of emails across the company by partnering with cross functional partners to implement contests on- and off-line, rent lists, execute viral marketing techniques etc. • Reported and analyze all marketing initiatives on a weekly and monthly basis. Modify and/or optimize programs based on the results. • Attended product meetings and represent online channel, recommending marketing and product ideas for partnerships. • Kept abreast of online marketing trends, competitor promotions and offers (i.e. Gap’s baby shower contest). • Online/offline public relations (press releases, media relations, promotions) • Increased company sales by record 22% using online marketing techniques February 1998- RARE MEDIUM, New York, NY January 1999 Online Marketing Manager • Clients: Johnson & Johnson, Coors Brewing Company and the Women’s Sports Foundation • #1 marketer in Northeast Region for Quarter 1. • Increased unique visitors to client web site by 65% within 1 month • Doubled the amount of pre-teen & teen visitors within 6 months • Serviced current accounts and ensured client deliverables were implemented to schedule • Developed and implemented new product placement strategy within web sites • Secured 55% search engine optimization for key web site and affiliates • New business development (online research, strategy development, hot calling, proposals) March 1997- AGENCY.COM, Ltd., New York, NY February 1998 Online Marketing Manager • Clients: American Express, British Airways, Lucent Technologies and MetLife • Developed online marketing strategy that became company standard • Business Development: (research, strategy, hot-calling Fortune 500 Companies) • Serviced client requested on key accounts • Event Planning for national company meetings • Analyzed web site feedback and presented key findings to management • Served as management liaison with respect to multimedia trends and analysis March 1997- WALT DISNEY WORLD COMPANY, Orlando Fla. June 1994 Walt Disney World College Program, Marketing and Public Relations • Greeted and serviced over 200,000 guests to Magic Kingdom • Completed WDW College Program and obtained “Ducktorate” • Public speaking before very large groups of people • Dialog memorization • Conducted guest surveys and created Space Mountain customer comment reports • Crisis management during ride malfunction • One of 5 (out of 350) accepted into WDW management training program SKILLS Microsoft Office 2000 (Word, Excel, PowerPoint, Outlook) References, writing samples (press releases, articles) available upon request