Show Promotions and Marketing Coordinator

Posted on: 2006-11-30

Catherine Sneed Jondrow 7985 Tyson Oaks Circle Vienna, VA 22182 (703) 288-1817 [email protected] Summary Highly skilled in Marketing/Promotional Planning and Execution, Development and Implementation of Programs, Budget Development and Management, Event and Tradeshow Management, Member Relations, and Writing and Editing. Professional Work Experience: Vision Council of America (VCA) August 2004 – Present Show Promotions and Marketing Coordinator • Develops and manages selected show promotions and the delivery of such project line items within 5% of budget and provide post-program analysis. • Implements programs for exhibitors and attendees at both Vision Expo shows and Midwest Vision Congress and Expo, including preparation and distribution of promotional materials, attendee logistics, and on-site implementation. Also provides post show follow-up, program analysis and maintenance of historical file. • Develops and implements exhibitor seminars, including preparation and distribution of all promotional materials, speaker recommendations, and actual presentation. Also provides post event follow-up and analysis and maintenance of historical files. • Coordinates fulfillment of contracts with show partners and outreach to members. • Creates program marketing material for major international events in New York and Las Vegas. • Publicizes special events in conjunction with show partners. • Manages VCA program advertising at trade shows. • Manages advertising campaign fulfillments of a $225,000 ad buy. • Delivers and coordinates informational meetings pre-show for all departments within the organization. • Develops and edits articles in ExpoSay (sales professional monthly newsletter). • Writes articles for FYEO (member bi-weekly newsletter). Member Operations Assistant June 2001 – August 2004 • Provided administrative support to 10 people. • Organized meeting and promotional materials. • Wrote weekly articles for FYEO (member newsletter). • Assisted in the implementation of all member programs and show/meeting activities. • Prepared documents, presentations, data collection, and charts under the Director of Member Services. • Maintained department calendar, computer files, and meeting materials. • Managed member programs interacting with government agencies. Onsite Engineering & Management Companies August 2000 – April 2001 Administrative Assistant • Processed weekly time cards, taxes, and new hires. • Researched internet for sales leads. • Proofread and edited resumes. • Processed Workman’s Compensation and Unemployment Claims. • Answered phones on a switchboard. • Handled incoming and outgoing mail. • Maintained positive professional relationships with clients and employees. • Ordered and maintained office supplies. Sanz School May 2000 – August 2000 Summer Substitute Teacher • Prepared lesson plans at short notice for classes of 15 or more students. • Taught Level 1and 2 English to English as a Second Language learners. University Unions & Student Activities May 1999 – May 2000 Program Support Technician • Set up stage systems including the lighting and sound set ups for plays and other campus events. • Operated film projectors for movies during student events. Fashion Bug October 1998 – January 1999 Sales Associate • Assisted customers with the selection of merchandise. • Operated cash register to record sales and other transactions. • Arranged merchandise displays and maintained inventory control. • Prepared daily sales and inventory reports and maintained clean and safe shopping environment for customers Busch Gardens May 1998 – October 1998 Parasol Painter/Sales Associate • Painted parasols upon request of the guests. • Greeted and provided directions to guests in the park. • Assisted customers with the selection of merchandise • Operated cash register to record sales transactions. • Arranged merchandise displays and maintained inventory control. • Trained new staff and prepared daily sales and inventory reports. Computer Skills • Proficient in Microsoft Word, Works, Excel, PowerPoint, Project, Publisher, and Outlook. • Trained in Adobe Acrobat, Illustrator, Photoshop, and Photoshop Elements. • Familiar with VCALL Webcast Services, cVENT event planning, iMIS database, and Peoplesoft. • Typing speed of 60 wpm. Seminars Business Writing and Grammar Skills, Microsoft Publisher, Fundamentals of Marketing: Your Action Plan for Success and Creative Marketing Education University of Phoenix Bachelor of Science Major in Marketing and Minor in Management (2006 Graduate) Master of Business Administration (Expected Graduation Date: May 2008) US Event Guide Special Event Planner Certification (November 2004)