Management Consultant, Marketing Management

Posted on: 2006-11-15

Barbara J. Easter 110 Coliseum Crossing #224 Hampton, VA 23666 Phone 757-343-4322 E-mail: [email protected] Summary of Qualifications • Experienced, results-driven professional with expertise in people and organizational development, and strategic planning with Fortune 100 companies. • Broad-based experience in planning and implementing change and performance improvement initiatives in varied industries including banking, publishing, manufacturing, consumer products, technology and healthcare. • Expert in applying sound business management principles, analytical and organizational skills to complex problem resolution. • Outstanding written and verbal communication, presentation, technical writing and instructional design skills. Education: Wellesley College, Wellesley, MA •B.A. Psychology, Wellesley College Scholar (Magna cum Laude) •Waddell Scholarship Award, Foreign Study Fellowship •Outstanding American Student Award Harvard Graduate School of Business, Boston, MA •MBA Courses, General Management Emory University, Atlanta, GA •Executive Development Program Professional Experience 1991 – Present Easter Management Solutions, Inc. Hampton, VA President/ CEO (Formerly Coleman Consulting Group, Atlanta, GA) Own and operate a management consulting, organizational development and training firm providing innovative business strategies to improve individual, organizational and business performance. Clients include private industry, government, and non-profit organizations. Expertise includes strategic planning, change management, performance improvement, business process analysis and design, training, facilitation, leadership, team building, curriculum development and instructional design. 2004 – 2005 Vice President, Dir. of Marketing and Center for Excellence for Regional Bank Washington, DC Designed and implemented branding, product marketing and public relations programs for $327 million regional bank. Wrote and implemented Strategic Marketing Plan, including community relations, brand/product promotions programs, media relations and event marketing programs to support bank’s strategic goals. Evaluated and recommended performance improvement strategies for all areas of bank operations. 1998-1999 Harvard Pilgrim Healthcare Boston, MA Chief of Staff/ Dir. of Administration, IT Division Chief of Staff/ Director of Administration for IT Division at nationally top-rated healthcare provider/ insurer (Newsweek,1999). Managed the division’s planning and administration functions, internal and external communications, employee training and development program, and oversight of multi-million dollar external consulting contracts. Served as liaison to the Office of the CEO, and Staff Support for Executive Technology Advisory Committee. Accomplishments include reengineering 450 person IT Department to achieve alignment with departmental goals, and implementing performance planning, reporting, and monitoring processes, resulting in significant improvement in internal communications, management operations and productivity. 1989-1991 Del Monte Fresh Foods Atlanta, GA Regional Manager, Business Planning and Administration Managed startup and all administrative functions for Southeast Region Sales office for international produce company. Responsibilities included business and financial planning, management reporting, product marketing & promotions, events planning, performance management and employee training and development. As business strategy advisor to Regional Sales/Marketing VP, hired and trained regional staff, established business/management processes and practices, and was instrumental in defining business requirements and implementing DelMonte’s new corporate management information system that resulted in reduction in personnel requirements, improved order processing, account management, business reporting and performance analysis for 5 regional sales offices. 1977 – 1989 Digital Equipment Corporation (HP) MA/GA Held progressively responsible positions in Corporate Finance, Financial Planning & Analysis, Strategic Planning, Manufacturing Operations and Customer Services with world’s second largest computer manufacturer. Positions held include: Regional Business Planning Manager; Strategic Planning Manager; Regional Customer Service Manager; Administrative Services Manager; Regional Finance and Administration Manager; Sr. Planning Analyst; Financial Planning and Analysis Supervisor; Manufacturing Cost/Budgets Analyst. Involved in numerous department, facility, business start-ups and organizational design efforts. 1976-1977 Mellon Bank, NA Pittsburgh, PA Business Analyst/ Intern, Corporate Finance Dept. Assisted in defining business requirements for new IT systems to support performance analysis, economic analysis, forecasting, and manpower planning for Corporate Human Resources and Finance departments.