Executive/Regional Sales Manager

Posted on: 2006-10-21

JENNIFER L. ANDERSON 4 Elm Creek Dr. Unit 512 Elmhurst, Illinois 60126 (630) 776-8959 (Cell) [email protected] Dynamic, high energy professional with 12 years of progressive experience who has enhanced sales and grown profits through creative solutions in training, operations, marketing, and sales for large and small organizations. Hands-on individual who has focused on business (revenue generation, new product development, gross profit, return on advertising dollars, business operations management), operations (start up and turnaround strategies, budgeting, staffing, growth) and training (designing and implementing training programs, for various levels including young children, new and existing sales representatives, middle and senior management) while creating economic value through continuous self-improvement. DEVRY UNIVERSITY, Oakbrook, IL. - January 1998 - Present DeVry Inc., is a public (NYSE) for profit corporation delivering educational products internationally. Within DeVry University, Keller Graduate School of Management and Devry specialize in business, technical and management degree programs at the associates, bachelor's and master's levels. This highly profitable business services 50 cities through 23 campuses, 80+ University Centers, and through an online platform to it's geographically dispersed students with 5000 employees/independent contractors and approximately 60,000 degree candidates. Overall, revenues and profits have consistently grown at a compound growth rate of 12-15 percent annually. Regional Dean of Admissions - January 2006 - Present Reporting to the National Director of Online Admissions. Department head of sales for online education programs. Promoted to position after demonstrating turnaround success with online graduate enrollment team and increasing annual revenue growth of 25% over prior year. Expanded department through creative personnel training and development programs, effective implementation of business unit growth strategies, and significantly lowering employee turnover rate. Responsible for director and assistant director level managers, and over 150 sales representatives with annual revenues of $10M. Work with senior management team on improving efficiencies, (lead-to-buy conversion rates) implementing company driven turnaround strategies, and participating in global and local marketing efforts to improve brand recognition while maintaining a 20%+ growth rate over prior sales period throughout fiscal year. Director of Admissions - November 2004 - January 2006 Reporting to the Regional Dean of Online Admissions. Responsible for turnaround growth and management of graduate online educational sales division. Promoted to position after demonstrating turnaround success at University Center. Directly responsible for 6 managers and 30 sales representatives. Work with senior management team on improving efficiencies, (lead-to-application and lead-to-start, conversion rates), implement turnaround strategies, and participate in global and local marketing efforts to improve brand recognition. Achieved and exceeded department and region goals (enrollment, financial, and growth) as determined by Department of Enrollment Management. Mentored and coached assistant directors to director level as part of department expansion plan. Guide the creation and development of a structured advisor mentor and management assessment program to be utilized by directors and advisors/mentors. Increased recruitment results from previous year in accordance to Department of Enrollment metrics. (Lead to buy conversions) Developed sales reporting and performance management tools for online department. Center Academic and Operational Dean - November 2003 –November 2004 Reporting to the Regional Director of Operations. Responsible for the fiscal operations of a Devry University Center located in Lincolnshire, Illinois providing 120 classes annually for 250 students per 8-week session and generating revenues of $2.3M annually. Directly responsible for 6 staff members and 45 independent contractors with an annual expense budget of $1.2M. Worked with corporate operations team to launch a Level-II Devry University Center in Gurnee, Illinois supporting 500 students for both graduate and undergraduate education programs. Met new student recruitment goals and increased new and continuing student enrollments by 36% within first six months. Hired and trained new admissions representatives who met 135% of recruitment goals within their first year. Mean faculty rating increased from 3.25 to 3.46 (4.0 scale) over prior year. National Training Manager - February 2002 – November 2003 Reporting to the Department of Enrollment Management for both undergraduate and graduate admissions. Responsible for hire, training, and development of 10 regional sales management personnel, creation and implementation of national sales training program for over 100 new and existing sales representatives. Aligned training programs with business strategies through various delivery channels including workshops and e-learning modules. Developed of a strategic training plan for sales representatives in a new channel of distribution servicing 80 university education centers. Subject matter expert and business architect of new ERP business system (ISIS project); CRM development team member and business analyst; Oracle Student System core team member and national lead trainer. Created online training course utilizing eCollege platform to deliver sales training material to sales representatives nationwide. National Graduate Training Coordinator - September 2000 – February 2002 Reporting to the Director of Operations with dotted line responsibility to the VP of Operations for Keller Graduate School of Management. Responsible for hire, training, and development of education sales representatives, new product coordination, advertising, financial budgets, and sales quotas for local, regional, and national sales representatives. Developed comprehensive sales training program for 80+ sales representatives and sales managers within half the expected time. Designed and implemented a local direct mail advertising campaign with a $50,000 budget expected to generate $250,000 revenue on an annual basis. Contributed on a national academic and operations strategy team responsible for developing new products and processes to increase revenue for Keller Graduate School of Management. Regional Director of Admissions - January1998 - September 2000 Reporting to the Director of Operations for Keller Graduate School of Management. Responsible the recruitment of new students into the graduate program for three territories. Required to hire, train, and develop new sales representatives at centers located across 10 states. Established sales goals for new sales representatives. Personal goals were achieved or exceeded consistently, both monthly and for the year. Promoted to this position after demonstrating achievement of personal annual sales goals, two quarters early. Promoted from Director of Admission to this position after achieving total sales of $2.7M two months prior to year end and 3.5 percent above projected goal. Created local area marketing initiatives to increase sales of new student enrollments in new and existing markets. Participated in published accreditation self-study project and university re-accreditation process. CHILDREN’S WORLD LEARNING CENTERS Elgin, Illinois - June 1996 - December 1997 Children's World Learning Centers is a leading provider of day care, pre-school and school-age programs for the last 35 years. Building upon its successful model of center-based day care, pre-school and before- and after-school programs, Children’s World is a division of Knowledge Learning Corporation. Assistant Center Director Reporting to Center Manager. Responsibilities included marketing, hiring, training, and development of new faculty and staff. THE GROWING PLACE, INC., De Kalb, IL - January 1995 – June 1996 The Growing Place, Inc. is a locally owned and managed child-care facility. Following the National Association of the Education of Young Children model of teaching, the facility provides high quality, learning environments for children 6 weeks to 12 years. Site Director and Lead Teacher EDUCATION MBA, Marketing and Human Resources - Keller Graduate School of Management, 2002 BS, Human and Family Services - Child Development – Northern Illinois University, 1995 PROFESSIONAL AFFILIATIONS Society of Human Resource Management American Society of Training and Development American Management Association Project Management Institute Women In Technology International Delta Phi Epsilon, International Sorority