Director of Marketing/Sales

Posted on: 2006-10-19

Karyn Elliott 3522 Pinecrest St . Sarasota, Florida 34239. 941-928-4319. [email protected] 16 Years of Record Breaking Performance I represent over 16 years of successful leadership in public relations, media, business development, sales, marketing and management. I am consistently achieving top ranked performance. Expert in Consultative Selling to C-level executives and below translating need based solutions into compelling investment opportunities. I am accomplished in developing and executing strategic marketing plans, coordinating communications, managing market research, and developing and organizing database management. Excellent interpersonal skills; able to build and sustain effective media, customer, and partner relationships. Additional areas of expertise include: _ Business Development _ Account & Territory Management _ Marketing Plan Development _ Media Planning/Buying _ Database Development & Management _ Market Research & Competitive Analysis _ Contract Negotiations _ Excel, Word, Power Point, Publisher Pro, FTP, Adobe Illustrator, CS2, PDF, and more EDUCATION AUG 1999 – DEC 2004 Manatee Community College, A.A. English Magna cum Laude University of South Florida, B.A. English / Communications minor, cum Laude PROFESSIONAL EXPERIENCE Healthplex Associates, Media PA APR 06 - Present Director of Marketing/Member Services Directs and oversee the organization\\\'s marketing policies, objectives, and initiatives. Reviews changes to the marketplace and industry and adjusts marketing plan accordingly. I am familiar with a variety of the medical field\\\'s concepts, practices, and procedures. Rely on my extensive experience and judgment to plan and accomplish goals. I perform a variety of tasks. Lead and directs the work of others. Director of Marketing & Sales JAN 2005- APR 2006 Industry Magazine, Sarasota, Florida National & Regional affluent lifestyles magazine. . Lead generation, sales, training, and local & national marketing of Internet and print advertisement. . Develop marketing strategy and execute regionally, database development and management, developed budgets and projections for advertising, direct mail and distribution. . Brand Identity ... Consultative services on demographic targeting and advertising brand identity. Assist clients on developing, monitoring and optimizing comprehensive print and online advertising campaigns. Strategizing and negotiating with vendors to ensure plans best fit the clients\\\' needs for purchasing media Sales, New Business Development JAN 1995 – JUN 1999 Scott Rice, Oklahoma City, Oklahoma Steelcase manufactured Office Systems Furniture throughout Oklahoma, developing New Business Relations and building on existing business relationships. ▪Innovated process for team based coordination. Worked with each account to simplify and automate the ordering process for employees. Collaborated with purchasing, design, delivery and installation departments to define business rules and ensure deployment on customer order and placement. ▪Cultivated 3rd party relationships with clients leading to repeat revenues through reorganizations company wide in New York Life and other large accounts. Key Achievements ▪ Consistently met/exceeded quota, surpassing targets as much as 119%. ▪ Selected to develop the Training program, company wide for New Business Development sales teams to share personal sales best practices. Sales, Corporate Sales & Rental Division AUG 1990 – NOV 1994 Reno Office Furniture Inc. Oklahoma City, Oklahoma Sold and contracted rental of mid-market vendors in the office furniture industry. ▪ Achieved annually occurring revenue through long term contracts with Oklahoma State supported and sponsored events such as the state fair and arts council festivals ▪ Achieved new sales records in the corporate furniture rental division Territory Representative JUL 1986 – AUG 1990 Prestige Fragrance Division, REVLON CORP. NY.NY ▪ Starting as department store counter sales, earned progressive positions based on setting sales records. ▪ Hired and trained counter sales and support services representatives and promotional models ▪ Achieved profitability, for stores throughout Oklahoma in first 12 months, far exceeding expectations. ▪ Increased sales revenue by 24% in 1992 and 32% in 1993 while producing over $1 million annually. ▪ Managed inventory control, product grading and evaluation. ▪ Completed initial and ongoing product development, and training as required. United States Air Forces JUL 1978-AUG 1985 Honorable discharge at the end of enlistment