President

Posted on: 2006-09-08

 Entrepreneurial, energetic, independent approach to managing change, carving order out of chaos, devising smart strategic business plans to achieve ambitious growth objectives.  Business savvy, with broad skills in business operations, including strategic business planning, information systems, and procurement. Strong background in business law and ethics.  Influential communicator and collaborator, leading multidisciplinary project teams, building partnerships and networks, and optimizing customer relationships.  Outstanding skills in contract negotiation and development, identifying opportunities, assertively asking for the best deal, and creating win-win solutions among vendors, partners, and customers.  Creative and resourceful approach to marketing, resulting in significant competitive advantages through innovative corporate identity, branding, advertising, and product development. Proven ability to research, analyze, summarize, and synthesize marketing data into actionable tactics  Recognized by managers, clients, and peers as a focused, driven, trusted leader who demonstrates initiative, integrity, passion, and perseverance in the most challenging assignments. Experience The Accomplice LLC (BUSINESS CONSULTING FIRM) Western Region, USA 1999-Present Marketing & Business Development President (Client List available on request) Consulted for small to mid size businesses to help increase sales through marketing, public relations and business development • Designed Advertising, Marketing, Promotional Campaigns • Provided Business Needs Assessment • Developed Business Action Plans • Media Planning and Purchasing • New product development • Event Planning & Coordination for Tradeshows, Conventions, and Company/ Client Events • Competitive Market Research & Assessments • Website Development & Internet Marketing • Identify and Promote Public Relations Opportunities for clients Denver Newspaper Agency (Denver Post & Rocky Mountain News) Denver, CO 2005- 2006 Outside Advertising Account Executive (contract to full time) • Consulted with local businesses on advertising and marketing • Took over a declining local retail territory in Denver • Brought over $200,000 in new business in less than 1 year • Brought 45 new accounts to company • Negotiated new and existing business contracts with clients • Presented clients with advertising and marketing analysis and research reports • Achieved Outstanding Sales Performance Awards • Created New Advertising and Marketing Campaigns and Concepts for clients WELLS FARGO BANK N.A., Denver, CO / Greenwood Village, CO 2003- 2004 Consultant (Contract to Full Time) Developed and implemented marketing and advertising campaigns in alignment with corporate guidelines, producing sales of $12 million in 18 months against the challenge of a market slowdown.  Promoted the Corporate Connections program. Built extensive network of national contacts within key corporate accounts, including Lockheed Martin, The Sports Authority, and State of Colorado.  Partnered with the City of Aurora to research and develop advertising programs to boost the community’s image to prospective homebuyers.  Partnered with Real Estate, Insurance, and Financial Advisors both locally and nationally helping build business plans, marketing and advertising campaigns  Set up and coordinated events from 2 to 500 professionals  Specialized in both Business to Business Development as well as Consumer Direct Development Lara Holland- 3535 E. Ocean Blvd. Long Beach, CA 90803 [email protected] 303-204-5329 UNIVERSAL LENDING CORPORATION, Denver, CO 2001–2003 Business Development, Team Lead, & Loan Officer (contract to full time) Devised comprehensive business development programs, sales and marketing plans, and promotions. Optimized lead generation and closing ratios. Built referral programs.  Co-created and launched the House Smart program, promoting personalized mortgage education and rebate programs, offered as part of corporate benefits program. Forged key account relationships with KCNC Channel 4, Cerebral Palsy of Colorado, The State of Colorado, Westword, and the Denver Newspaper Agency, resulting in over $8 million new business.  Generated sales of $30 million during tenure with company. As the youngest sales team member, ranked 12th in a company of 55 highly experienced loan officer PLANATEK / FIRST RATE FINANCIAL, Westlake Village, CA 1999–2001 Senior Marketing Coordinator (contract to full time) Promoted multiple times during tenure with rapidly growing company. Supported the nation’s number one mortgage originator, Tim Braheem.  Initiated multiple operational projects, including marketing, advertising, and promotional plans. Instrumental in developing structured communication protocols for clients and staff.  Developed corporate website in collaboration with an outside service. Credited with increasing lead generation by 20% and customer satisfaction by 75%.  Led ACT! Database reconfiguration, resulting in automated mailing programs to client base of 3500. Provided cross training for colleagues in system utilization.  Revised client gift program, procuring personalized gifts while reducing costs $12,000 per year.  Renegotiated contracts for production of marketing collateral, reducing costs by 60% or $9000 annually.  Organized and promoted multiple corporate events for up to 350 attendees. Led community outreach and represented company at networking and professional events.  Supported seven staff members with goal setting and workflow management, space planning, purchasing of office supplies and business services, computer support, and training, meetings and events. AMERICAN LEASELINE (Fleet, Office, & Restaurant Equipment Leasing) Ventura, CA 1997– 1999 Sales & Marketing Coordinator Reported to company president of leasing company, supporting business startup and development.  Fulfilled multiple roles in sales, market research, marketing campaigns, contract development, negotiation, and administration. Built expertise in ACT! And provided training for co-workers.  Instrumental in launch of highly successful consumer car rental division.