Marketing Professional

Posted on: 2006-09-05

DEE ANN WILLIAMSON 14309 South 24th Street • Bellevue, NE 68123 ▪ Tel 402.734.1355 ▪ Email [email protected] MARKETING PROFESSIONAL PROVEN MARKETING & TRAINING EXPERTISE IN A CAREER SPANNING 14+ YEARS Qualifications include • Strong relationship building skills, adept at building internal teams and developing relationships with customers. • Articulate, innovative, able to perform proficiently individually or in a team environment. • Expertise in product development, training, service delivery, and public relations. • Broad technical skills and abilities, able to implement and utilize new technologies to increase marketing return-on-investment. CORE COMPETENCIES EFFECTIVE LEADER / TEAM BUILDER… EVENT PLANNING & MANAGEMENT… MULTI-CHANNEL MARKETING… PRODUCT MARKETING & SUPPORT… MARKETING PLAN DEVELOPMENT SUPERVISORY & MANAGEMENT SKILLS …STRATEGIC PLANNING & EXECUTION… TRAINING KEY ACHIEVEMENTS • Developed webinar program for communication with strategic clients, resulting in savings of more than $20K. • Increased usage of internal database by 80%, significantly lowering cost of customer acquisitions. • Authored and implemented new marketing plan; achieved annual revenue increase of over $150K. • Created and managed sales revenue tracking spreadsheet; increased sales revenue 3% to 5% per month. PROFESSIONAL EXPERIENCE DIRECTOR OF PRODUCT SUPPORT 2004 – 2005 GRACE/MAYER INSURANCE AGENCY, INC., Omaha, Nebraska • Spearheaded the first set-up and implementation of internet-based training tool, MyWave, improving effectiveness and reducing cost of training by over $20K. • Facilitated training of clients, prospective clients, and coworkers in group sessions, face to face, and via telephone. • Managed deployment of new product release; developed marketing materials to support release of product. • Contacted clients by telephone, email, or internet and direct-mail surveys to ensure effective training. • Analyzed and reported findings of client opinions; adjusted training tools and materials accordingly. • Collaborated with support team to ensure product updates installed and working correctly for clients. MARKETING MANAGER 2003 – 2004 PAY-LESS OFFICE PRODUCTS , Omaha, Nebraska • Managed marketing efforts through direct mail, fax blasts, email blasts, and radio for office products, furniture, promotional items, and customized printing from beginning to end of project. DEE ANN WILLIAMSON • PAGE TWO • Demonstrated sound judgment, strong decision making skills, and problem solving ability by developing and implementing first ever marketing and advertising plan. • Created flyers, collateral materials, customer surveys, and sales proposals. • Coordinated and facilitated all company events, including internal and consumer seminars. • Prepared and presented Goldmine and Access sales and marketing Return-On-Investment (ROI) reports. • Recommended and delivered training based on sales performance records, resulting in 3 – 5% increase in sales per month. MARKETING SPECIALIST 2001 – 2003 KIRKHAM MICHAEL CONSULTING ENGINEERS, Omaha, Nebraska • Developed dynamic training and presentation materials, championing usage of internal marketing database; increased usage by more than 80%. • Collaborated with sales team to develop new sales proposals, PowerPoint presentations, and collateral materials. • Expertly directed set-up of database, providing training on inputting and retrieving information. • Created detailed, attention-grabbing, flyers, brochures, and printed newsletters. • Provided database usage training to over 250 company personnel in five nationwide locations by Webex, telephone, and in-person group presentations. CONSULTANT 1998 – 2001 HERBALIFE, Omaha, Nebraska • Successfully marketed Herbalife products to consumers; -individuals by telephone, referrals and internet. • Recruited and trained four people to also become Herbalife distributors/supervisors, thus becoming part of my team. • Achieved “World Team” member in three short months and secured residual income MARKETING ASSISTANT 1994 – 1998 ORIENTAL TRADING COMPANY, Omaha, Nebraska • Managed and analyzed direct catalog segment mailing campaigns. • Prepared marketing materials, reports, publication, and complex spreadsheets. • Developed, organized, and maintained library of marketing materials. • Tracked circulation of newly released catalogs and worked directly with vendor to ensure efficient and timely mailings TECHNOLOGY ACCESS CRYSTAL REPORTS DELTEK DATABASE DIGITAL PHOTOGRAPHY FRONT PAGE GOLDMINE MICROSOFT OFFICE SUITE MYWAVE PAGEMAKER PROJECT PUBLISHER QUARK XPRESS VISIO WEB EX PHOTOSHOP EDUCATION Bachelors of Science, Marketing Management Bellevue University, Bellevue, Nebraska Master’s Degree, Communications (currently pursuing) University of Nebraska – Omaha AFFILIATIONS • Heartland Writers Group, Member and Director of Newsletter