Senior Business Development Manager

Posted on: 2006-09-05

Laurie Silva 9112 Carrington Hills Court. Glen Allen, VA 23060. Home-804-418-7152. Cell-804-519-6006. [email protected] Professional Experience · Twelve years as senior level business development executive, skilled in strategic planning, sales/marketing, general management and consulting with medically-oriented, comprehensive rehabilitative facilities and offices. · Outstanding sales performance in marketing NovaCare Rehabilitation, Tangram Rehabilitation Network, Center for Neurorehabilitation Services, Cumberland Hospital for Children & Adolescents, developing referral relationships with physicians, hospitals, agencies, and insurance companies resulting in overall sales increases. · Expertise in managing the market plan development and implementing all marketing strategies, in partnership with the management team. · Maximize promotions through outreach strategies such as publications, media relations, mailings, and events. Generated publication of case studies, and assisted with physician-authored health columns. Develop communications for targeted external audiences, physicians, and internal audiences to increase awareness of medical center strategic initiatives. · Coordinate continuing educational presentations for professional/medical audiences, as well as attend medical meetings and trade shows. Health Care Management · Documented record of increasing market share and surpassing sales goals, playing vital role in NovaCare East Region’s top rankings by personally exceeding revenue goals. · Expertise in budget process, revenue building, and practice management decisions. · Demonstrated ability to promote products and services and secure and develop key accounts to maximize company profits. · A team player with the demonstrated ability to quickly build rapport with physicians, employers, insurance companies and case managers. · Prepare timely sales forecasts and account status reports to provide management team with critical information needed to manage resources necessary to support sales activities. · Extensive managerial skills in multiple medical facilities, excelling in staff management and training and personnel administration. Personal Qualifications · Proven ability as an independent problem-solver, negotiator and in follow-through to meet deadlines. · Excellent leadership and interpersonal skills, team player and have the ability to work effectively with all levels of an organization. Articulate and persuasive in verbal and communication skills. Customer-service oriented. · Energetic and self-directed individual to lead and coordinate support services and improvement processes. · Highly organized and strong computer skills. EXPERIENCE NOVACARE REHABILITATION, Richmond, VA July 2003-Present Senior Business Development Manager, · Responsible for selling Out-Patient Physical Therapy to physicians, insurance companies, case managers and employers. · Manage and maintain Central and Northern Virginia/DC territory, including Colonial Heights, Ashland, Richmond, Bowling Green, Fredericksburg, Culpeper, Charlottesville, and all of Northern Virginia and DC. · Promoted to Senior Business Development Coordinator in 2005. · Assist in generating contracts for service with employers and insurance companies. · Attend trade shows and community events to increase visibility and awareness. RESUME OF LAURIE SILVA – page two · Communicate regularly with NovaCare clinicians to assess their needs and profit margins. · Assist in opening new physical therapy clinics for NovaCare. · Conduct monthly, quarterly and annual sales analysis reports, as well as marketing plans for the entire state. CUMBERLAND HOSPITAL FOR CHILDREN AND ADOLESCENTS, New Kent, VA March 2001-July 2003 Director of Admissions, · Managed 115-bed specialty hospital admissions office, marketing each of the hospital-based programs and services to area physicians, hospitals, clinics, insurance companies, and case managers for children and adolescents. · Responsible for all aspects of contracts, including managed care contracts and contract with public agencies. · Negotiate patient rates with insurance companies. Responsible for closing the sale with respect to patient admission in a highly competitive healthcare market. · Directed staff of four. BRAIN INJURY ASSOCIATION OF VIRGINIA, Richmond, VA October 2000-March 2001 Special Events and Grants Coordinator (Half-Time), · Developed format for local brain injury support group, as well as increased overall membership. · Special events coordination, including workshop series, in conjunction with MCV Hospitals, targeted for family and brain injury survivors. · Brochure development. · Networked with medical professionals in the city of Richmond. CENTER FOR NEUROREHABILITION SERVICES, Richmond, VA April 1998-April 1999 Sales/Marketing Coordinator, · Developed marketing plan for specialty rehabilitation center. · Brochure and direct mail development. · Primary sales liaison, targeting physicians, insurance companies, and other healthcare facilities. TANGRAM REHABILITATION NETWORK, San Marcos, TX May 1991-December 1997 Director of Marketing, · Primary sales/marketing liaison for 135-bed residential rehabilitation facility, directing a staff of three. · Attended trade shows. · Managed brochure development, direct mail pieces and campaigns, national newsletter, ad placement and coordinated website development. · Assisted in the development of managed care contracts. EDUCATION B.A. Marketing and Business Administration, Texas State University, San Marcos, TX